Upload
piyush
View
216
Download
0
Embed Size (px)
Citation preview
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 1/13
THE GLOBAL DRINKTHE GLOBAL DRINK
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 2/13
IntroductionIntroduction
Coca cola drink was invented by JohnCoca cola drink was invented by John
PembertonPemberton
Frank Robinson who scripted “Frank Robinson who scripted “Coca cola” Coca cola”
has become a famous logo of todayhas become a famous logo of today
It has more then 400 brandsIt has more then 400 brands
9 flavors are very popular in India9 flavors are very popular in India
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 3/13
Basic watch wordBasic watch word
SortSort
SetSet
ShineShineStandardizeStandardize
SustainSustain
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 4/13
Coca cola StatisticsCoca cola Statistics
Coca cola owns more then ½ of theCoca cola owns more then ½ of the
world’s beverageworld’s beverage
It is affordable in every countryIt is affordable in every countryCoke comes in different verity of sizeCoke comes in different verity of size
world wideworld wide
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 5/13
AdvertisingAdvertising
Coke was first advertised as a remedy of Coke was first advertised as a remedy of
headaches and exhaustionheadaches and exhaustion
Song used in Coca cola commercials isSong used in Coca cola commercials isvery famousvery famous
Coca cola Christmas advertiseCoca cola Christmas advertise
Number of sloganNumber of slogan
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 6/13
Three types of processThree types of process
Water treatmentWater treatment
Syrup menuSyrup menu
Manufacturing processManufacturing process
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 7/13
Water treatmentWater treatment
Water Water
Sugar Sugar
Flavor Flavor CoCo22
550 test550 test
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 8/13
Syrup menuSyrup menu
Sugar and water heat at 80 degreeSugar and water heat at 80 degree
Powdered carbonPowdered carbon
Filter messFilter messSyrup passed throughSyrup passed through
GlycolGlycol
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 9/13
Manufacturing processManufacturing process
Kola nuts and coca used in Coca colaKola nuts and coca used in Coca cola
Filtration processFiltration process
-Pressure Sand Filter -Pressure Sand Filter
-Aquident carbon Filter -Aquident carbon Filter -Micron Filter -Micron Filter
-Ultra Violet filter -Ultra Violet filter
CSD line – RGB & PET bottleCSD line – RGB & PET bottleCappingCapping
Bottling & canningBottling & canning
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 10/13
Did u know?Did u know?First coca cola sold in 5 centsFirst coca cola sold in 5 cents
Coca cola contained cocaine till 1913Coca cola contained cocaine till 1913
The first new flavor of Coca cola was spriteThe first new flavor of Coca cola was sprite
The first slogan of Coca cola was “very refreshing”The first slogan of Coca cola was “very refreshing”
Coca cola first maid in 14 inch high glass container Coca cola first maid in 14 inch high glass container
In 1993 the Coca cola company acquired the thumps upIn 1993 the Coca cola company acquired the thumps up
Coca cola first launched in Agra in 1993Coca cola first launched in Agra in 1993
It has given the employment to more than 1.25 lakhIt has given the employment to more than 1.25 lakhpeoplepeople
In Japan people use money chips on their cell phones toIn Japan people use money chips on their cell phones topay for drinkpay for drink
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 11/13
International Competitor International Competitor
Pepsi –USPepsi –US
Big cola – MexicoBig cola – Mexico
Inca cola – PeruInca cola – PeruFuture cola – ChinaFuture cola – China
Tropicola - CubaTropicola - Cuba
And many more across the worldAnd many more across the world
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 12/13
ThankThank youyou
8/14/2019 THE GLOBAL DRINK
http://slidepdf.com/reader/full/the-global-drink 13/13