The GIVING GUIDE - Crain's New York

A Special Advertising Section

GIVING GUIDE

The

Philanthropic Opportunities

Crain’s Giving Guide Special Advertising Section

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A MESSAGE FROM JILL KAPLAN�e nonpro�t industry in New York is essential to the city’s economic vitality, employing thousands of individuals who work tirelessly every day to make a di�erence in the causes and missions they support. Here at Crain’s New York Business, we salute and recognize the importance of the nonpro�t industry with our year-round print, online and in-person event coverage.

We also applaud our extraordinary business community, whose largesse makes a signi�cant di�erence, and hope during this holiday season that it will be able to be especially generous.

In our Oct. 21 issue, senior reporter �eresa Agovino’s article “Making the holidays count” explains how critical the �nal months of the year are for nonpro�ts: “About one-third of all donations are made during December, and for nonpro�t executives it’s crucial to get their share: Charities, especially social-service organizations, can bring in anywhere from 30% to 60% of their total budgets in the last three months of the year.”

Crain’s is pleased to provide you with our 2013 Giving Guide, a special advertising supplement to Crain’s New York Business, which showcases some of the extraordinary non-pro�ts in New York City. We hope that you will �nd the guide to be helpful in better understanding the bene�ts a company can realize by becoming more actively involved in philanthropy. �e Crain’s Giving Guide also explains how social responsibility starts at the top, how to choose the right charity and how tax breaks make donating resources easier.

Crain’s New York Business hopes you and your company are inspired by the 2013 Giving Guide to start a new nonpro�t relationship, or enhance existing ones.

Happy holidays and warmest regards,

Table of ContentsS6 ................Choose the Right Charity

S12 .............Social Reponsibility Starts at the Top

S18 ............Tax Breaks Make It Easier to Give to Charities

ParticipantsS3................................ FEGS Health & Human Services

S4-S5 ................... Futures in Education

S7 .............................. UJA Federation of New York

S8-S9 .................. The Hebrew Home at Riverdale

S10-S11 ............ ORT America

S13 ........................... The Time in Children’s Arts Initiative

S14-S15 ............ The Children’s Aid Society

S16-S17 ............. The Queens Library

S19 ............................ The Breast Cancer Reasearch Foundation

S20-S21 ............. FEDCAP

GIVING GUIDE

The

Philanthropic Opportunities

Crain’s 2013 Giving Guide is produced by Crain’s Custom Connections Studio. For more information, please contact Trish

Henry at (212) 210-0711 or [email protected].�e digital edition is available at crainsnewyork.com/givingguide.

Jill Kaplan

VP & Publisher

Crain’s New York Business

INSPIRINGSUCCESSEVERY SINGLE DAYFEGS helps 12,000 people every day, 120,000 each year, achieve greater personal and economic independence. For more than 80 years, bringing effective health and human services solutions to individuals, businesses, government and communities.

www.fegs.org 212.366.8400HEALTH•DISABILITIES | HOME CARE | HOUSING | EMPLOYMENT•WORKFORCE | EDUCATION | YOUTH•FAMILIES


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Futures in Education 243 Prospect Park West Brooklyn, NY 11215 718-965-7308 futuresineducation.org

Total employees: NineAnnual Revenue: $7,000,000Year established: 1989

Managing executives: John Notaro, Director of Opera-tions and Programs and Nicholas Vendikos, Director of Development

Board of trustees: Bishop Nicholas DiMarzio Ph.D., D.D, Bishop, Roman Catholic Diocese of Brooklyn; Robert B. Catell, Chairman Advanced Energy Research & Technology Center (AERTC) at New York State University, at Stony Brook University; Susan F. Alta-more Carusi Esq., Founder, Big Guy Foundation, Inc.; Martin Cottingham, Principal, Avison Young; Brendan J. Dugan, President, St. Francis College; Clarissa Elgarten, Entrepreneur; �omas Flood, Vice President, Develop-ment, St. Francis College; Robert F. Gartland, Chairman, �e Gartland & Mellina Group; Reverend Monsignor Ja-mie J. Gigantiello, Vicar for Development, Roman Cath-olic Diocese of Brooklyn; Louis C. Grassi, CEO, Grassi & Co.; Reverend Monsignor Kieran E. Harrington, Vicar for Communications, Roman Catholic Diocese of Brooklyn; William J. Hogan, VP/GM of Eastern Sales, NetApp; Kevin Kearney, Esq., Partner, Wingate Kearney & Cullen, LLP; John A. Loconsolo, Executive President, Locon Realty Corp.; Joseph M. Mattone, Sr. Esq. Senior Chairman, Mattone Group, LLC; Charles McQuade, Retired Chairman and CEO, SIAC; Arthur Mirante II, Principal and Tri-State President, Avison Young; Lester J. Owens, Managing Director, JPMorgan Chase; Regina Pitaro, Managing Director, Gabelli Funds, LLC; Bruce C. Ratner, Chairman & CEO, Forest City Ratner Com-panies; Joseph Sciame, Vice President for Community Relations, St. John’s University.

FUTURES IN EDUCATION

Mission statement: �e mission of Futures in Educa-tion is to ensure that the gi¡ of an excellent Catholic education continues to be a viable option for current and future generations of deserving students in Brooklyn and Queens. We provide assistance to the neediest of those students, through endowment funds and fundrais-ing programs that focus on key educational priorities:

Scholarships and Tuition Assistance › Be an Angel to a Student Program › Diocese of Brooklyn Scholarship (DOB) › Bishop’s Scholarship Program (BSP)

Programmatic Support › Maintaining up-to-date curriculum › Enhancing teacher training › Providing state-of-the art technology › Supporting extra-curricular programs, including

Music, Art, Gym and A¡er School Programs › Developing marketing/recruitment strategies

Alumni Outreach and School Fundraising Programs › Catholic Alumni Partnership › Adopt-a-School Program

Capital Improvements

Service area: Brooklyn & Queens

Top sources of funding (by percent): 65% - Organizations; 35% - Individuals

GOALS: Our goal is straightforward: No child should be denied a Catholic education in Brooklyn or Queens due to ¨nancial constraints.

FUNDRAISING EVENTS: › Annual Scholarship Fund Dinner, taking place at the

Waldorf Astoria each year in October, with a goal of raising $2 million to provide 1,500 scholarships to children in need

› Angels on the Fairway Golf Outing, taking place each spring at �e Creek in Locust Valley, NY

› Carnegie Hall Spirit of Christmas Concert with the New York Tenors, taking place every December

› Quarterly Young Executives Committee events and happy hours

VOLUNTEER/GIVING OPPORTUNITIES: › Be an Angel to a Student program

› An Angel helps subsidize the cost of Catholic grammar school tuition to a student by provid-ing partial tuition assistance starting at $1,500 per year. Angels not only provide the ¨nancial support to a student in need, but also represent the con¨dence a child needs in order to succeed through grammar school and beyond. An invest-ment in an Angel student’s education is truly a life-changing gi¡ –for both the student and the Angel.

› Adopt-a-School program › �is program joins prominent businesses with ¨-

nancially challenged schools. A Business Partner shares resources of time, talent and treasure with a struggling school and its students by strength-ening the learning environment and assuring the school’s ¨nancial viability. By partnering together Business, Education and Community, a concert-ed e¬ort toward renewal and revitalization is established and children’s educational needs are more adequately met.

“Our goal is straightforward: No child should be denied a Catholic education in Brooklyn or Queens due to financial constraints.”

Changing Lives Throughthe Gift of Education

@futuresinedu

You can help! Please visitwww.futuresineducation.org

facebook.com/FuturesInEducation


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Looking to �ght child hunger, Ahold USA, the parent company of Stop & Shop supermarkets, set aside $9 million in February 2013 to support 21 food banks and similar organizations in markets such as the Tri-State area through the company’s Our Family Foundation. �anks to one grant it issued, the Food Bank for NYC received funding that it is putting into a monthly pro-gram that distributes nonperishable food at Peninsula Preparatory Academy in the Rockaways, an area hit hard by Hurricane Sandy.

“�e grantees are doing wonderful work. It’s so inspir-ing,” says Tracy Pawelski, vice president of external communications for Ahold USA. “�ey’re meeting or exceeding all of their goals.”

�e Philanthropic Initiative (TPI), a consultancy that advises businesses and individuals on charitable giving, helped Ahold USA organize its grant making process and outreach, which focused on groups that had a longstanding relationship with the food giant. “For many companies, it is really about aligning a company’s philanthropic goals with its business goals,” says Jamie Ja�ee, managing partner of TPI, a Boston, Mass.-based �rm that frequently advises clients in New York.

Many local companies are doing just that. �e most recent Capital One Market Pulse Survey for New York City on charitable giving, released in late Novem-ber, found that half of New York City businesses had already contributed to a charitable cause this year or planned to do so. Besides doing a lot of good, it has a powerful in�uence on how their customers feel about them. Ninety percent of consumers surveyed said that businesses’ local community giving was important to them. If you are looking to support a cause that �ts your company’s mission perfectly, here are some key questions every company should ask during the research process, say experts.

What are the main issues you want to tackle and stand by? “It is really about what the company is most interested in and passionate about in helping the community,” said Ms. Ja�ee. Some companies, like

Ahold USA, �nd that supporting nonpro�ts that work in an area related to their business mission is the most natural course, but that isn’t the only option. �ere are many ways to structure an e�ective process for selecting a nonpro�t, such as setting up an employee committee, Ms. Ja�ee said.

What organizations will help you have the greatest impact? Many donors want to see that the money they give to a charity is funding e�orts such as its �eld work, not overhead, but that should not be the only factor in the vetting process, says Scott Jackson, president and CEO of Global Impact, an organization that funds more than 70 U.S.-based international charities and distributes charitable donations for corporations. If, say, a charity is spending 80% of donations on its mis-sion, he says, it’s important to ask questions like: What are they doing with that 80%? Is it going to meaningful work? Do they have ways to measure that work? Can you really understand the impact the charity is having? His organization, which certi�es charities to make sure they are e�ective based in an extensive application process, looks to sources such as the Better Business Bureau for additional information on how well they perform.

Companies that are very serious about having an im-pact o§en devote considerable time to research, which can include doing site visits at nonpro�ts or conference calls with their executives, said Ms. Ja�ee. �at can give them a better understanding of an organization’s work and to build relationships in the nonpro�t sector. “It’s becoming a very strong part of the due diligence process,” she said.

How much contact will you have? At the very least, a charity should be willing to provide you with regular updates on its work. If your company desires more hands-on involvement, like opportunities to pack disas-ter-relief kits, make sure the charity you choose o�ers that, says Jackson. “People need to be engaged,” he said.

CHOOSE THE RIGHT CHARITY

There are thousands of good causes for companies to support in New York. Here’s how to narrow the field.

WHEN’S DINNER?Right here in New York, there are individuals and families

who don’t know when – or if – they’ll see their next meal.

And as winter approaches, an empty stomach is even

more painful.

Hunger cuts across all ethnic and religious lines. That’s

why UJA-Federation of New York and Catholic Charities are

joining forces to feed the hungry.

Through Feeding Our Neighbors: An Interfaith Response,

our organizations are leveraging our combined resources,

reach, and commitment to collect and distribute one

million meals throughout the New York area.

The temperature’s dropping, and we’re amping up our

work to make New York a whole lot warmer.

For more information or to volunteer,

visit www.ujafedny.org/feeding-our-neighbors.

facebook.com/ujafedny twitter.com/ujafedny

Feeding Our Neighbors:An Interfaith Response


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The Hebrew Home at Riverdale and A�liates5901 Palisade AvenueRiverdale, NY 10471718-581-1234www.hebrewhome.orgwww.weinberg-center.org

Total employees: 2,083Annual revenue: $417,853,962Year established: 1917

Mission statement: It is the mission of �e Harry and Jeanette Weinberg Center for Elder Abuse Prevention to provide emergency shelter for victims of elder abuse; to enhance professional and public awareness and knowl-edge about elder abuse; to build collaborative working networks; and to facilitate successful replication of the Weinberg Center model. �e right to self determination of older adults guides the spirit and activities of the Weinberg Center.

�e Hebrew Home at Riverdale was founded in 1917 and is an internationally recognized nonpro�t geriatric service organization that provides older adults of all faiths with exceptional care. Our goal is to provide warm nurturing care in a creative and cost-e�ective manner which preserves and enhances independence and digni-ty. We seek to make a positive impact in the lives of the over 12,000 older adults we serve each day throughout the Greater New York City area.

�rough a broad array of services, the Hebrew Home at Riverdale o�ers a complete continuum of care, from home care and short term stays to senior housing and residential long term nursing care. In addition to the Harry and Jeanette Weinberg Center for Elder Abuse Prevention, services include residential healthcare, geri-atric care management, rehabilitation and palliative care facilities, senior housing communities and ElderServe, the community services division that helps maintain the independence of older adults who choose to remain in

THE HEBREW HOME AT RIVERDALE

their homes. ElderServe includes long term home health care, in-home personal care, medical and social adult day programs as well as overnight respite programs.

Service areas: Greater New York City (�ve boroughs), and Nassau County, Rockland, Westchester, Connecticut and New Jersey; with national coverage in care manage-ment

Managing executives: Daniel Reingold, President & CEO; David Weinstein, COO; David V. Pomeranz, EVP; Luz Liebeskind, CFO

Board of Directors: O�cers: Je�rey S. Maurer, Chairman; Kenneth S. Lazar, Vice Chairman; Joseph Wygoda, Treasurer; James A. Shifren, Secretary

Directors: Shelley Fehrenbach; Michael Fuchs; Andrew L. Gaines; Robert S. Gilman; Mel Harris; Michael D. Hess; Martin Ho�man; Steven M. Jacobson; Stanley M. Katz; Todd Kerwin, M.D.; Michael J. Klosk; Isadore Kreel, M.D.; Richard S. Lane; Sonny Loe¢er; Michael Palin; Seymour D. Reich; Burton P. Resnick; �omas S. Rogers; Joshua Sapan; Jerome Weinrib

Top sources of funding (by percent): New York state (58%), federal (8%), private (14%), contributions (8%), other (12%)

FUNDRAISING EVENTS: › Hebrew Home at Riverdale Annual Gala › �e Harry and Jeanette Weinberg Center for Elder

Abuse Prevention Annual Awards Breakfast

VOLUNTEER/GIVING OPPORTUNITIES: Volunteers work directly with residents and assist pro-fessional sta� to achieve the Hebrew Home’s mission of providing the best possible health care and quality of life for the elderly.

HOW DO VOLUNTEERS HELP THE ELDERLY? › Resident visits › Discussion groups and entertainment › Recreational activities › Library service › Pet visits › Rehabilitation services › Docent for Museum and Home’s art collection › Clerical, bookkeeping or accounting assistance › Escort and transport services › Mealtime assistance

WHO VOLUNTEERS? › Any individual 14-years or older looking to develop

new skills › College and high school students seeking practical

experience and internships › Corporate groups and employees › Professional and business people › Retirees

Through a broad array of services, the Hebrew Home at Riverdale o�ers a complete continuum of care, from home care and short term stays to senior housing and residential long term nursing care.


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ORT America, Inc.75 Maiden Lane, 10th FloorNew York, NY 10038 212-505-7700 or 800-519-2678Fax: [email protected]

Total employees: 64Annual revenue: $16.3 million (average), August 13, 2013, �nancial statements actual. Year established: 2007, with the merger of American ORT (1922) and Women’s American ORT (1927).

Mission statement: ORT America is a Jewish organiza-tion committed to strengthening communities through-out the world by educating people against all odds and obstacles.

Service areas: ORT America is headquartered in New York City and serves as the largest fundraising arm of World ORT. In the United States, US ORT Operations administers Bramson ORT College (Queens/Brooklyn, NY); Zarem/Golde Technical Institute (Skokie, IL); and Los Angeles ORT College (Los Angeles/Van Nuys, CA).

Managing executives: Linda S. Kirschbaum, National President; Lawrence Kadis, Chair, National Executive Committee; Alan E. Klugman, National Executive Director.

Board o�cers: Terry Azose, Vice President; Gail Lanznar, Vice President; Neil Model, Vice President; John VerStandig, Vice President; Morris Gocial, Trea-surer; Hilly Panovka, Secretary/Assistant Treasurer. For a complete listing of managing executives and Board of Directors, please visit our website ORTamerica.org

Top sources of funding (by percent): Jewish Federations (36%), ORT America regional assignments (via events)

(38%), donations/legacies (26%).

ORT AMERICA, INC.

GOALS: ORT America raises money to support the global network of ORT programs in over 50 countries. §ese programs, which serve 300,000 students every day, promote the understanding and appreciation of Jewish values while o¨ering a superb academic and technical education in areas such as robotics, biochemistry, tele-communications, computer science, renewable energy, medical reporting and graphic design, to name a few. Since 1880, ORT programs have helped students attain successful careers, become leaders in their communi-ties, and live independently with dignity.

FUNDRAISING EVENTS: › December 2012: §e West Coast Region held its

32nd annual Chanukah brunch, raising over $70,000. More than 170 guests honored Holocaust survivor, long-time ORT supporter and leader of 40 years, Ann Spicer. Deena Eberly, chair of ORT America’s Next Generation in Los Angeles, received the Next Generation Award.

› June 30 – July 6, 2013: ORT America mission to Argentina: Eighteen ORTists from across the United States went on a seven-day mission to Argentina and Uruguay. �ey visited schools in Buenos Aires and Montevideo, met current and former students, and saw �rst-hand the vibrant classrooms and innovative programs that the millions of dollars raised in the United States have helped build.

› September 30, 2013: A record-breaking 350 people attended the Accountants, Attorneys & Finan-cial Services Chapter’s Tribute Reception, raising $150,000 for scholarships to support Bramson ORT college students studying accounting and business management.

› August 21, 2013: ORT Michigan Region: Nearly 450 guests attended Rub-a-Dub, ORT America Michigan Region’s premier annual fundraisier, which raised $400,000 for the ORT program.

› April 21, 2013: �e Metropolitan Chicago Region’s annual “Lunch with a View” was attended by over 300 women and raised more than $130,000 to bene�t ORT-KesherNet.

› June 13, 2013: �e Cleveland Region’s 17th Annu-al Jurisprudence Award Dinner honoring Stephen Ellis (Tucker Ellis LLP) and Mark McGuire (Eaton) was attended by 250 people and raised more than $100,000 for robotics education in Cleveland and around the world.

› August 26 – October 4, 2013: �e Long Island Region partnered with the Holocaust Memorial & Tolerance Center of Nassau County to present an exhibit “ORT Saved My Life: �e Legacy Contin-ues,” which told the story of ORT’s 133-year history through the stories of 18 local graduates of the group’s programs.

› October 24, 2013: �e Atlanta Region: Nearly 250 people honored three distinguished Atlanta educa-tors with the 2013 Commitment to Education Award at an evening of networking with some of Atlanta’s most distinguished Jewish community members. �e award ceremony was emceed by CNN reporter Nadia Bilchik and focused on the theme “Inspiration is Contagious,” tying in ORT education with local Jewish education.

› October 27, 2013: �e Cleveland Region celebrated its 60-year history at the 2013 Annual ORT Brunch. Special recognition was given to the presidents and to the members of the Guardian Society (donors of 25, 50 and 60 years). Pro�les of ORT students and alum-ni reinforced the theme of how ORT changes lives.

› November 3, 2013: �e Metropolitan Chicago Re-gion’s annual fall event was attended by 200 people, raising over $110,000 for ORT America’s many proj-ects and programs throughout the world.

VOLUNTEER/GIVING OPPORTUNITIES: ORT America is always looking for ambassadors passionate about education to join its e¤ort to sustain ORT’s worldwide network of education and training programs.

To �nd out how “ORT Works,” visit ORTamerica.org, contact [email protected], or call 800-519-2678.

Two young students studying technology education at ORT Argentina’s acclaimed Almagro campus.

ORT educates over 300,000 students around the world every day.

To learn more about ORT’s mission to educate and elevate at home and around the globe, please visit us at www.ORTamerica.org.

ORTamerica.org | [email protected] | facebook.com/ORTamerica

Some history is worth repeating.Come join our family tree.


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Looking to build a sense of social responsibility at your �rm? With many worthy charities competing for your employees’ attention, simply asking for contributions around the holidays may not go very far in building real energy around a cause.

“When we’re talking about philanthropy, it’s really about a relationship and a shared vision. It’s not about a transaction,” said Larry C. Johnson, a fundraising coach for donors who has worked with New York City clients as CEO and founder of M E Grace & Associates, based in the Boise, Idaho metro area, and is author of �e Eight Principles of Sustainable Fundraising.

One fast-growing trend among companies is increasing paid-release time for sta�ers who want to volunteer—as well as volunteer programs outside of company time. �ose types of options increased signi�cantly from 2007 to 2012, a period in which companies also increased cash and non-cash donations, like pro bono services, according to survey results released in July by �e Conference Board, headquartered in Manhattan. �e percentage of companies giving workers paid vol-unteer time rose from 53% to 70% in that period. And in 2012, half of all respondents to the survey reported doing pro bono work.

Here is some advice for Mr. Johnson on other ways to heighten the sense of social responsibility within your company.

Be crystal clear about your corporate values. If it’s unmistakable that a cause matters to a company and its senior leadership team--and is in sync with its overall mission—employees will respond to that genu-ine enthusiasm.

�at means focusing your e�orts and, sometimes, saying no to good causes that don’t �t the company’s vision. “We have to be very open and forthright about where there’s a values match and where there isn’t,” Mr. Johnson said. “When you approach it that way, you

really demand that the charities you’re considering rise to the occasion.”

Make a personal gi. A public donation from a CEO or individual execu-tive who cares deeply about a cause can have a greater impact in your workplace and marketplace than a barrage of cause-related marketing. When a former supervisor at Ketchum, the global public relations �rm headquartered in Manhattan, sent a note saying he was increasing his annual gi� to the Boy Scouts of America and hoped his team would join him, Mr. Johnson was moved to contribute. He had o�en heard about the executive’s involvement in scouting through his family.

“I knew him,” recalled Mr. Johnson. “It was obvious that the letter he wrote to me was very sincere.”

Of course, companies need to be sensitive to the reality that many employees don’t have the same �nancial means to donate as a CEO or top executives. “If you have a volunteer program or paid time o�, it makes it easy for them to do that,” said Mr. Johnson. Stressing giving levels that are commensurate with employees’ ability to give can also increase participation in a chari-table initiative.

Communicate in a way that resonates with employ-ees. If you run a tech �rm, sending a text message to employee or running a crowdfunding campaign may be a better way to encourage donations than a formal letter. “�ese are things young people really respond to,” said Mr. Johnson.

Show appreciation. Most donors don’t want their names in lights, but they do like to know their gi� meant something. A�er John-son made his donation to the Boy Scouts, his manager wrote him a personal thank you note. “�at takes time and e�ort,” Mr. Johnson said. “You can’t have your assistant do it and have it have the same impact.”

CHARITY STARTS AT THE TOP

Key executives play a leading role in sparking companywide enthusiasm for philanthropic causes.

Since 2006, The Time In Children’s Arts Initiative has transformed the lives and vistas of more than 1000 of New York City’s youngest,

most at-risk public school students from Harlem and the South Bronx. Combining opera, studio art, museum visits/gallery hops, move-

ment, literacy and language as part of a kid’s normal school day, Time In provides access to a caring, arts-enriched world for children

who would never otherwise have this quality of opportunity.

Time In: Joyously engaging the arts to ensure children the tools they need to flourish, thrive and hope.

To learn more or to schedule a site visit, contact Cyndie Bellen-Berthézène, Executive Director,

www.timeinkids.org, 212-209-1552.

The Time In Children’s Arts Initiative is a 501c(3) charitable corporation and all contributions are tax deductible to the extent provided by law.

CHANGING THE WORLD. ONE CHILD AT A TIME.

The only thing greater than a child’s imagination is your help in supporting it.


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The Children’s Aid Society105 East 22nd StreetNew York, NY 10010 212-949-4800childrensaidsociety.org

Total employees: 1,070 full-time; 820 part-time Annual revenue: $99,000,000Year established: 1853

Mission statement: �e Children’s Aid Society helps children in poverty to succeed and thrive. We do this by providing comprehensive support to children and their families in targeted high-needs New York City neighbor-hoods.

Service area: Social service.

Managing executives: Richard R. Buery, Jr., president and CEO; William D. Weisberg, Ph.D., executive vice president and COO; Dan Lehman, vice president and CFO; Valerie Russo, vice president of strategy and excel-lence; Katherine Eckstein, chief of sta�.

Board of directors: Mark M. Edmiston, chairman.

Top sources of funding (by percent): Local government (48%), private donations (21%), state and federal government (23%), other (8%).

THE CHILDREN’S AID SOCIETY

THE CHILDREN’S AID SOCIETYSince 1853, �e Children’s Aid Society has used award-winning, time-proven strategies to help children achieve healthier and more ful�lling lives and to help families become more stable and successful. As a leader in the �elds of child welfare, social justice, education and poverty eradication, Children’s Aid is known for its comprehensive, high-quality programming, long-stand-ing community presence and innovative program models, many of which have become national standards for how we teach and care for our children.

Today, we still see children in the communities we serve stuck in a seemingly intractable cycle of poverty-facing the same educational, employment, socio-emotional and health problems their parents faced. In fact, the children born into poverty today are even more likely than those from a generation ago to grow up to become poor adults, underscoring an ever-increasing wealth and opportunity gap. Children’s Aid is at an exciting moment in its history as we take the initiative to sharp-en our focus and dramatically increase our impact.

We decided to focus our resources on helping low-in-come children in our target neighborhoods escape poverty by building an integrated series of programs to support children on their path from the cradle though college graduation. We call our vision Keeping the Promise because access to equal opportunity is the promise we make to all children in America: that where you end up in life will not be determined by where you began it.

ANNUAL FUNDRAISING EVENTS: › Keeping the Promise gala. › Baltusrol Golf Classic.

VOLUNTEER/GIVING OPPORTUNITIES: › Children’s Aid Associates Council:

childrensaidsociety.org/volunteer/associates-council.

› Tutoring. › Mentoring. › Early childhood—performers, readers, classroom

assistants. › Go!Healthy volunteers—limited. › Book/back to school/hygiene kit drives.

CORPORATE OPPORTUNITIES: › Sponsor events and fundraisers. › Beauti�cation projects and other one-time events. › Book/back to school/hygiene kit drives. › Sponsor and host a summer intern. › Become a corporate workplace partner.

For more information, please visit childresaidsociety.org.

“The Children’s Aid Society provides comprehensive support to children and their families in targeted high-needs New York City neighborhoods.”

In New York City, more than 500,000 children live below the federal poverty line. Our mission is to help them

find a path out of poverty, toward college graduation.

This holiday season, help us break the cycle of poverty and creating lasting change for children.

Join. Give. Help.

Learn more at www.childrensaidsociety.org.

The Children’s Aid Society


S16

Queens Library 89-11 Merrick BoulevardJamaica, NY 11432718-480-4246queenslibrary.org

Year established: 1896

Mission statement: �e mission of the Queens Library is to provide quality services, resources and lifelong learn-ing opportunities through books and a variety of other formats to meet the informational, educational, cultural and recreational needs and interests of its diverse and changing population.

Service area: �e borough of Queens.

Managing executive: �omas W. Galante, president and chief executive o�cer.

QUEENS LIBRARY

GOALS/IMPACT: Queens Library is one of the most innovative and rel-evant library systems in the world. �e Gold Standard for 21st century libraries, we provide life-long learning opportunities for people of all ages and backgrounds through thousands of free educational, cultural and rec-reational programs and services in addition to a world-class collection of digital and hard copy resources.

Founded in 1896, Queens Library serves a borough of 2.3 million people, 48% of whom are foreign born and speak 190 di�erent languages. It hosts more than 45,000 people a day at 62 community libraries located in every Queens neighborhood in addition to free-standing centers for adult learning, family literacy and teens in the borough’s most underserved communities.

QUEENS LIBRARY… › Is the borough’s leading provider of free foreign

language materials and media to the public, and the largest provider of free adult education, including English for speakers of other languages and free technology training.

› Is among the largest providers of free a�er-school services throughout the borough, providing struc-tured and stimulating a�er-school programs in every library for thousands of children every day.

› Operates specialized teen libraries in key locations that provide hundreds of youth with age-appropriate educational and recreational programs, help with homework, college and careers, access to youth counselors and social workers and computers and recording studios. Our teen library in Far Rockaway was the winner of the New York State Regents Advi-sory Council Shubert Library Excellence Award.

› �rough our internationally award-winning New Americans Program, helps immigrants prepare for citizenship, adjust to life in the U.S. and celebrate their cultures.

› Is the primary provider of free internet access in Queens, available at every Queens Library facility. An estimated 36% of Queens residents have no access to broadband and 25% of our visitors come

solely to use the library’s computers. › Is one of the borough’s largest employers of teens

and young adults. We train them to help children with homework, assist patrons in using public access computers and guide young people through science exhibits and programs. Carefully supervised by trained professionals, these young people also re-ceive career and college information and work skills development.

GIVING/VOLUNTEERING OPPORTUNITIES: Although Queens Library receives public funding, we depend upon private support to sustain and en-hance our services. We welcome contributions from like-minded businesses and individuals who want to help further Queens Library’s work.

Volunteers play a critical role in enhancing our services and extending our reach. If you are part of a team or on your own, we will match your skills and interests with a high value volunteer experience.

For more information about ways you can help, con-tact: [email protected]

Queens Library is an independent, not-for-pro�t corporation not aliated

with any other library system.

“Queens Library returns $5.11 in value for every $1 in local revenue received.”

Rockaway residents can borrow a Google Nexus Tablet on their library cards to help bridge the digital divide.


S18

Paul Gevertzman works with many accidental donors in his work as a partner in accounting �rm Anchin, Block & Anchin LLP in Manhattan. A�er noticing an untapped need in the community, they get swept away in �lling it. One client, for instance, glanced out his window, noticed a city park was in disrepair, then found himself working with his neighbors and donat-ing money to revamp it.

“You don’t choose a charity. �e charity chooses you,” said Mr. Gevertzman.

Once a good cause does have a claim on your atten-tions, there’s a valuable side bene�t: You can receive tax breaks on your donations. �at can potentially increase the amount you can give. Americans took $160.33 billion in charitable tax deductions in 2011, up from $158.18 billion in 2010, according to a 2013 report by �e Nonpro�t Times, based on preliminary IRS data.

Here are some of the ways businesses and individu-als can typically qualify for an IRS deduction. Your accountant can provide more speci�cs.

Write a check. “Cash is the easiest thing for someone to give,” said Mr. Gevertzman. �ose who donate cash to a public charity can take an itemized deduction up to 50% of their adjusted gross income for the year, depending on their income. �e deduction can be used for gi�s to religious organizations; to federal state and local governments for public purposes, such as maintaining a public park; to nonpro�t schools and hospitals; to nonpro�t organi-zations.

Give appreciated securities. “You can avoid paying the capital gains tax you would have paid on the gains, if you sold them to get the cash,” said CPA Gabe Wolosky, partner at Prager Metis CPAs in Manhattan. “�e charity can sell it, and they pay limited or no tax on it.” It is also possible to give the securities to your own foundation, for a more limited deduction.Not all securities qualify. �ey must be publicly traded,

and you must have held them for more than a year. You are limited to deducting 20% of your gross income annually for appreciated securities if you give them to a private non-operating foundation and 30% if you give them to a public charity.

Donate business equipment. Not only is it better for the environment, but may help an organization that urgently needs it. “People throw away a lot of things they could be giving to charity,” noted Mr. Gevertzman. However, if, say, you give your outdated computers to a school, the school has to use them, not sell them. �e IRS grants a partial tax deduc-tion for the fair market value of the equipment.

Clear out your warehouse. School supplies can be costly, so many are on a constant hunt for donations of things like tape, cleaning supplies or even photo copy machines. One popular source is the National Association for the Exchange of Industrial Resources (NAEIR), a gi�s-in-kind organization based in Galesburg, Ill.

�e organization stores unneeded inventory from cor-porations in its warehouse and lists the items in a cata-logue where the bene�ciaries can order what they need. One past donor from New York is Topps, based in Manhattan, which donated its baseball cards. “�ey’re perfect for incentives for kids, especially in elementary school,” said Gary C. Smith, president and CEO. �e NAEIR has 639 members in New York, according to Mr. Smith. Teachers can join for a $9 annual member-ship fee, while memberships for organizations start at $59, depending on their needs.

Corporations o�en �nd that they’re better o£ donating than marking down the inventory because they get a tax break for doing so, noted Mr. Smith. Regular C corporations may deduct both the cost of the inven-tory, plus half the di£erence between the cost and fair market value, on their federal income tax. S corpora-tions, partnerships, LLCs or sole proprietorships get a smaller, straight cost deduction.

TAX BREAKS MAKE IT EASIER TO GIVE TO CHARITIES

www.bcrfcure.org • 1-866-Find-A-Cure

Evelyn H. Lauder, Founder, in memoriam Leonard A. Lauder, Co-Chairman | Kinga Lampert, Co-Chairman

Myra J. Biblowit, President & CEOLarry Norton, MD, Scientifi c Director | Clifford Hudis, MD, Chairman, Scientifi c Advisory Board


S20

Fedcap211 West 14th StreetNew York, NY 10011212-727-4245fedcap.org

Total employees: 1,800 Annual revenue: $127,000,000Year established: 1935

Mission statement: To create opportunities for people with barriers to move toward economic independence as valued and contributing members of society.

Service areas: New York, New Jersey, Massachusetts, Rhode Island, New Hampshire, Maryland, Washington D.C., Florida and Wisconsin.

Managing executives: Christine McMahon, President and Chief Executive O�cer; Joseph Giannetto, Chief Operating O�cer; Jeannette Davila, Senior Vice Pres-ident, Corporate Services; Lorrie Lutz, Chief Strategy O�cer.

Board of Directors: Mark O’Donoghue, Chair; Diane Shaib, Vice Chair; Laurence Ach, Treasurer; Judy Bergtraum, Secretary; Peter Aschkenasy; Neeraj Bewtra; Phillip Caprio, Jr.; Paul Davis; Anoop Dhakad; David Edwards; Richard Fursland; Diana Glass; Felix Matos Rodriguez; Lynn Morgen; Janice Oursler; Peter Pank-en; Gerald Prothro; Ken Raisler; Michael Rendel; Peter Samuels; Martha Sproule; Ann �ayer; Alan Towbin; Jeanne Townend.

Community Work Services Board of Directors: Paul Davis, Chair; Robert Fawls, Vice Chair; Michael Brown, Treasurer; Robert Hurwitz, Esq., Clerk; Michael Bonen; Joseph Capalbo; Steve DaSalvo; Amy Donovan; Nicole Hinds; Hannah Huke; Megan Page; James Ross; Oliver Spalding; Benson Willis.

ReServe Board of Directors: Jack Rosenthal, Chairman; Herb Sturz, Vice Chairman; Michael M. Weinstein, Treasurer; Alison Pavia, Secretary; Greg Farrell; Linda P. Fried; John A. Herrmann; David R. Jones; Kathleen Kelley; Jay B. Martin; Dan Reingold; Phyllis N. Segal; Lois Wagh; Solomon B. Watson, IV.

FEDCAPGOALS: �e Fedcap story is about changing the lives of people with barriers; helping them acquire the tools, skills and con�dence they need to build pathways to jobs that lead to economic self-su�ciency. It is also about e¡ecting systemic change to improve the way that services are designed, funded and delivered.

Fedcap was founded in 1935 by three men with disabil-ities who returned home from WWI wanting to enter the workforce, and continues today as an organization expanding to new geographies, forming new partner-ships and helping more people. In 2013 Fedcap impact-ed the lives of 35,000 people.

We structure our work within four practice areas: edu-cation, workforce development, economic development and occupational health. Each plays a critical role in an individual’s path to economic independence.

1. Education Education is the foundation on which economic self-reliance rests. Amid economic uncertainty and a fraying social safety net, Fedcap’s educational services are a bulwark against joblessness, homelessness and reliance on government assistance. Fedcap is spear-heading an innovative national e¡ort that taps the potential of and changes the future for youth and young adults who live in poor communities or who are aging out of foster care.

We work closely with the business community to en-sure that our training and certi�cation programs lead to living wage jobs. At the same time, we are working to advance institutional and government policies that increase access to college. In 2013, Fedcap served 7,871 individuals within our educational practice area.

2. Workforce Development For many, employment is a life-changing experience. Fedcap’s proven approach to workforce development integrates employer-based education, job develop-ment in high growth industries, and on-the-job sup-port in career advancement. By developing untapped human potential, we help businesses meet their critical sta�ng needs.

In 2013, Fedcap placed over 2,500 people in jobs. We provided support to help our clients keep their jobs and to build career ladders to sustainable economic independence. As an established leader in rehabili-tative and workforce development strategies, Fedcap o¡ers a broad range of services, including evaluation and career counseling, vocational and so£-skills training, job placement and post-employment sup-port.

3. Economic Development Fedcap is entrepreneurial by design and necessity. Rather than simply relying on contracts with the government, Fedcap, in the early 1960s, pioneered the social enterprise model. Since then we have been growing our businesses and expanding our partner-ships with the private sector.

Fedcap understands the needs of business because we operate successful businesses. Our �ve commercial businesses employ over 1,700 individuals and are core to our work. �ey generate resources, and serve as foundations for helping many of the individuals we serve become employed—sometimes for the �rst time in their lives. �ey provide opportunities for people with barriers to build resumes and pathways to careers, and also improve the economic health in the communities that they serve.

4. Occupational Health Health impacts on-the-job performance, morale, and productivity. Fedcap’s occupational health programs respond to the direct correlation between health and productivity. �rough our high quality assessments, comprehensive case management and medical and mental health interventions, Fedcap clears the way for people to rejoin the workforce as stable and pro-ductive employees. Our occupational health services grew exponentially in 2013—serving over 32,832 individuals.

SPECIAL EVENTS: › Celebration of Work gala, December 2, 2013. › Spring cocktail party, May 2014. › Fedcap graduation, June 12, 2014.

VOLUNTEER/GIVING OPPORTUNITIES: Fedcap provides meaningful volunteer opportunities for individuals and corporate groups that directly impact our mission. �ese include mock job inter-views, resume-building workshops and participation in Fedcap’s signature Connect2Careers™ or Networking By Design™ events that help youth and young adults develop important business skills.

Please call John Hughes, Vice President, Development at 212-727-4245 to learn more about volunteer and giving opportunities.

in combination with

Documents

The GIVING GUIDE - Crain's New York