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The German Machinery & Equipment Industry 2013
Market leadership powered by German engineering
Jérôme Hull
Manager, Mechanical and Electronical Technologies
Germany Trade & Invest GmbH
September 2013, EMO Hannover, Germany
17.09.2013 | www.gtai.com 2Market leadership powered by German engineering
1. The German M&E Market – Facts & Figures
2. Business Opportunities in the M&E Market – Industrie 4.0
3. The Advantages of Germany as an Investment Location
4. About Germany Trade and Invest (GTAI)
Agenda
17.09.2013 | www.gtai.com 3Market leadership powered by German engineering
The German M&E Market – Facts & Figures
The Germany M&E industry is back on track, with expected record turnover
Source: VDMA (2012)
After having seen a strong sales decline in 2009, the
industry recovered in 2010 with a turnover plus of 6 %.
2011 a growth rate of about 12 %, 2012 turnover EUR
207 billion, expecting record turnover in 2013.
Germany‘s largest industry by level of activity, with more
than 6,000 companies and about 970,000 employees.
Germany’s 16.5 % world trade share of machinery,
awards it consecutively the title “export world
champion”.
Overall Annual R&D expenditures is at over EUR 13.2
billion - one of the most innovative industries in Germany
– companies register 28 % of the world’s mechanical
engineering patents.
Facts about the German M&E Industry
Annual Turnover of M&E Industry in
Germany (in EUR billion)
133143 151
167
190208
161173
201 207217
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
17.09.2013 | www.gtai.com 4Market leadership powered by German engineering
The German M&E Market – Facts & Figures
Worldwide machinery turnover – top 10 countries (2011)
Source: VDMA (2012), (*2011)
4
1
3
2
5
7
8
ChinaEUR 563 bn
(+15%)
JapanEUR 292 bn
(+12%)
6South Korea
EUR 65 bn(+8%)
GermanyEUR 230 bn
(+14%)
USAEUR 276 bn
(+7%)
ItalyEUR 107 bn
(+8%)
FranceEUR 49 bn
(7%)
BrasilEUR 38 bn*
IndiaEUR 40 bn*
Great BritainEUR 43 bn(+10%)
10
9
17.09.2013 | www.gtai.com 5Market leadership powered by German engineering
The German M&E Market – Facts & Figures
Germany is Export World Champion in the M&E Industry
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Power transmission engineering
Materials handling technology
Construction equipm. and building materials machinery
Air-handling technology
Machine tools
Food processing machinery and packaging machinery
Agricultural machinery
Valves and fittings
Precision Tools
Compressors, sompressed ait and vacuum techn.
Export volume in EUR billion
The Global Market Share of the 10 largest M&E Sectors in Germany 2012
(Total export volume, world export share, world market position)
Source: VDMA (2012), GTAI Research (2013)
21,7% (1)
20,4% (1)
10,5% (3)
11,7% (2)
18,1% (2)
21,8% (2)
17,7% (1)
13,7% (2)
15,4% (1)
16,0% (1)
17.09.2013 | www.gtai.com 6Market leadership powered by German engineering
1. The German M&E Market – Facts & Figures
2. Business Opportunities in the M&E Market – Industrie 4.0
3. The Advantages of Germany as an Investment Location
4. About Germany Trade and Invest (GTAI)
Agenda
17.09.2013 | www.gtai.com 7Market leadership powered by German engineering
Business Opportunities – Industrie 4.0
The four stages of Industrial Revolution – from centralized
mechanization processes to integrated value-added chains
Source: DFIK 2013
Mechanisation Electrification Automatisation Integration
17.09.2013 | www.gtai.com 8Market leadership powered by German engineering
The vision behind the smart factory concept – Industrie 4.0
Cyber-Physical Systems (CPS):
machines, storage, production
facilities etc. exchange information,
trigger actions and independently
control each other. Industrial
processes become more vertically
integrated and can be managed more
efficiently and flexible
Products in „Smart Factories“ are
always traceable. Operational and
embedded production processes are
horizontally linked and controllable in
real time – from order to supply
Continuous engineering over the
whole life cycle becomes possible.
• Within the High-Tech Strategy
2020 Action Plan, Industrie 4.0 has
received special attention in realizing
current innovation policy objectives:
€ 200 Mio subventions
What is Industry 4.0? What are the objectives of Industry 4.0?
Business Opportunities – Industrie 4.0
Self-organizing, Adaptive Logistics
Networked Production
Customer-Integrated Engineering
Resilient Factory
Technology Marketplace
Intelligent Maintenance
Source: Acatech2013; Industrie 4.0 Platform http://www.bmbf.de/pubRD/Umsetzungsempfehlungen_Industrie_4.0_final_2012-10-02.pdf
17.09.2013 | www.gtai.com 9Market leadership powered by German engineering
1. The German M&E Market – Facts & Figures
2. Business Opportunities in the M&E Market – Industrie 4.0
3. The Advantages of Germany as an Investment Location
4. About Germany Trade and Invest (GTAI)
Agenda
17.09.2013 | www.gtai.com 10Market leadership powered by German engineering
Advantages of Germany as an Investment Location
Leading Economy
Global Player
High Productivity
Excellent Workforce
Power of Innovation
First-Class Infrastructure
Inviting Incentives
Competitive TaxConditions
Secure InvestmentEnvironment
Quality of Life 10
8
6
4
2
9
7
3
5
1
17.09.2013 | www.gtai.com 11Market leadership powered by German engineering
Advantages of Germany as an Investment Location
Source: The German Federal Environment Ministry Source: VDMA 2012
GDP of G8-Countries by Sector
(2012, in %)
Development of Industrial production
sales in selected countries (2012)
Germany’s share of GDP from industrial production is comparatively
high, making Germany the largest manufacturer in Europe.
Note: *refers to EU-28; Source: IMD 2012, Eurostat 2013
19,0
19,3
21,7
24,2
28,7
30,1
30,5
36,0
79,0
79,6
77,0
73,8
69,3
68,3
68,5
60,1
0 50 100
France
USA
United Kingdom*
Italy
Canada
Japan*
Germany
Russia
Agriculture Industry Services
*2011 data
17.09.2013 | www.gtai.com 12Market leadership powered by German engineering
Advantages of Germany as an Investment Location
Germany is a major global R&D player. Germany’s federal states R&D
expenditures correspond with that of other European countries.
Source: VDMA (2013); Note: For 2012 only forecasts available; Source: OECD 2013 according to OECD, UNESCO 2012 (right)
Global Top 10 - R&D Expenditures
(2011, in EUR bn)
19,7
20,4
21,7
27,3
31,0
44,9
73,6
96,6
128,5
298,3
0,0 100,0 200,0 300,0 400,0
Italy
Australia*
Canada
Korea*
United Kingdom
France
Germany
China
Japan*
USA
Global Top 10 - R&D Expenditures
(2011, in EUR bn)
German Machinery & Equipment Innovation
Expenditures 2006-2012 (in EUR bn)
8,1 8,8 9,6 8,8 9,1 9,6
12,8
3,1
3,3
4.0
2,7 2,6
3,1
5,8 5,66.0 6,3
5,6 5,4
0
2
4
6
8
10
12
14
16
2006 2007 2008 2009 2010 2011 2012
investment-related innovation expenditures
ongoing innovation expenditures
percentage of innovation expenditures to turnover
17.09.2013 | www.gtai.com 13Market leadership powered by German engineering
Advantages of Germany as an Investment Location
Share of High-Tech Industries of Gross Value Added (in %, 2010)1
3,9
2,2
1,6
1,1
3,4
3,0
0,70,6
1,8
0,9
0,50,4
1,8
1,21,1
0,9
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
Germany Japan EU-14 USA
Machinery Automotive Electrical Equipment Chemicals
Germany’s high-tech industries like machinery, automotive, chemicals
and electrical equipment perform outstandingly strong.
Source: German Institute of Economic Research (DIW) 2013; Note: 1High-tech industries are characterized by high internal R&D expenditures of between 2.5%-7%
of the average OECD turnover; Cutting-edge technologies show an internal R&D intensity of more than 7% of the average OECD turnover
17.09.2013 | www.gtai.com 14Market leadership powered by German engineering
Advantages of Germany as an Investment Location
R&D Excellence // Germany’s top innovation clusters - Kompetenznetze
Universities, research centers and companies
establish interdependent relations with access to
technology and supplier networks, creating
innovative value chains.
Collaboration between industry and research is
improved and foreign investors can find information
and project partners for R&D.
The Clusterplattform Deutschland provides
information on cluster policy measures, as well as on
upcoming events, and essentially serves to facilitate
access to the individual initiatives. It also encourages
a mutual and intensive exchange of information and
experience relating to the measures, their
development, and impact.
Selected M&E industry-related innovation
clusters in Germany
Source: Fraunhofer Innovation Clusters, GO-CLUSTER Initiative
17.09.2013 | www.gtai.com 15Market leadership powered by German engineering
1. The German M&E Market – Facts & Figures
2. Business Opportunities in the M&E Market – Industrie 4.0
3. The Advantages of Germany as an Investment Location
4. About Germany Trade and Invest (GTAI)
Agenda
17.09.2013 | www.gtai.com 16Market leadership powered by German engineering
Company Tasks
The foreign trade and inward investment promotion agency of the
Federal Republic of Germany
About Germany Trade & Invest (GTAI)
Investment Attraction
Location PromotionExport Promotion
German ParliamentResolutions for Founding/Financing
Federal Government
BMWi - Shareholder BMI
17.09.2013 | www.gtai.com 17Market leadership powered by German engineering
www.gtai.com
Two Headquarters in Germany - 48 Locations Worldwide
About Germany Trade & Invest (GTAI)
ChicagoNew YorkSan FranciscoToronto Washington D.C.
Buenos AiresBogotá Mexico CitySantiago de ChileSao Paulo
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Sydney
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17.09.2013 | www.gtai.com 18Market leadership powered by German engineering
www.gtai.com
About Germany Trade & Invest (GTAI)
AHK-Cooperation AHK Offices
GTAI Offices
Joint offices
17.09.2013 | www.gtai.com 19Market leadership powered by German engineering
Project Management Assistance
Location Consulting/Site Evaluation
Project partneridentificationand contact
Business opportunityanalysis and market
research
Market entrystrategysupport
Joint project management with regional development
agency
Coordination and support of negotiations
with local authorities
Final sitedecisionsupport
Site preselection
Identification of project-specific location factors
Cost factoranalysis
Site visitorganization
Organization ofmeetings withlegal advisorsand financial
partners
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Project-relatedfinancing and
incentivesconsultancy
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Accompanyingincentives
application andestablishment
formalities
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Support Services
Complete your project management needs from our range of investment
and one-stop project consultancy services.
About Germany Trade & Invest (GTAI)
17.09.2013 | www.gtai.com 20Market leadership powered by German engineering
Thank you for your Attention!
For further information, please contact us:
© 2012 Germany Trade and Invest GmbH All information provided by Germany Trade and Invest has been put together with the utmost care. However we assume no liability for the accuracy of the information provided.
Mr. Stefan Di Bitonto
Manager
Transportation Technologies
T. +49 30 200 099 401
Ms. Peggy Görlitz
Senior Manager
Machinery & Equipment
T. +49 30 200 099 602
Beijing Office
Mr. Markus Hempel
China Representative
Beijing, China
T. +86 10 6539 6725
F. +86 10 6590 6167
Mr. Marko Kolbe
Senior Manager
Transportation Technologies
T. +49 30 200 099 405
Chicago Office
Mr. Emilio Brahmst
Senior Manager
Chicago, USA
T. +1 312 377 6130
F. +1 312 377 6134
Berlin - Headquarters
Mr. Oliver Seiler
Director
Mechanical & Electronic Technologies
T. +49 30 200 099 400
North America
Europe
Asia-Pacific
Tokyo Office
Mr. Iwami Asakawa
Japan Representative
Tokyo, Japan
T. +81 3 5275 2072
F. +81 3 5275 2012
New York Office
Mr. Claus Habermeier
Director
New York, USA
T: +1 212 584 9715
F: +1 212 262 6449
Mr. Max Milbredt
Manager
Electronics & Microtechnology
T. +49 30 200 099 408
San Francisco Office
Ms. Angelika Geiger
Director
San Francisco, USA
T: +1 415 248 1246
F: +1 415 627 9169
Mr. Jonathan Schoo
Manager
Electronics & Microtechnology
T. +49 30 200 099 430
Mr. Jérôme Hull
Manager
Machinery & Equipment
T. +49 30 200 099 406
Mumbai Office
Ms. Asha-Maria Sharma
India Representative
Mumbai, India
T. +91 22 6665 2180
F. +91 22 6665 2179
Dr. Rainer Müller
Senior Manager
Applied Sciences & Technology Transfer
T. +49 30 200 099 410