Alive

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What you see is not

what you get!

What 3D has done to

cinema, AR will do to

print

What is Augmented

Reality

Augmented reality (AR) is a simple use of technology that lets the user to

experience specially crafted computer generated content like

image/voice/video/animation otherwise invisible to the naked eyes.

At times this application also uses GPS data to track the position of user

and offer him/her a more customised engagement/offering.

WHAT IS

ALIVE

Alive is one of the fastest AR applications that will revolutionise print and

new age communication with rich media and great ease of usage.

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AVAILABLE ON

Alive

World’s first AR browser

on 5 OS Platforms

No other AR

browser offers you

the reach and pace

of engagement and

interaction as Alive

does

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ALIVE

FEATURES

LBS mCOMMERCE TOUCH POINTS RICH MEDIA

Location based services offer to

target the Smartphone users

when they are in any particular

zone or area

mCommerce or mobile

commerce lets the audience to

make commercial transactions

like order booking, payments

etc

Multiple touch points like click

to call, dedicated pages, social

media, e-mails for audiences

seeking further information

Powered with video and audio

clips which make the

engagement more entertaining

and engaging leaving an

indelible mark on consumers

psyche

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ALIV

E

FEAT

UR

ES

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INTERACTIVE MIS SOCIAL MEDIA

The rich media let the user to

interact so that it enhances the

communication process and the

brand USP

Every interaction is captured

over the MIS, rather than an

estimated figures. The data is

shared on a real time basis

The new buzzword in the

marketing arena can easily be

integrated and lead to a viral

effect

ALIV

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TIO

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HISTORY

View content accessed in the

past.

SAVED

Access saved content

CATALOGUE

View daily augmentations list.

Tap on to it to directly access

the content.

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SETTINGS

Customize settings as per

preference

HELP

View daily augmentations list.

Tap on to it to directly access

the content.

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SHARE

Share via Facebook, Twitter,

e-mail or SMS

SAVE

Save the content in the save

button and access it later

DELHI

AHMADABAD

MUMBAI

PUNE

HYDERABAD

BANGALORE CHENNAI

KOLKATA

DECEMBER 2012

Launched across

8 major cities

Took the nation into a frenzy

with nearly 1 million

downloads

THE LAUNCH

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Featured in top

app downloads

in Android play

store and Apple

App Store

56% 17% 9% 13% 5%

PERCENTAGE SHARE OF APP

ACROSS DIFFERENT

PLATFORM

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WITH EACH PASSING

DAY, THE

ENGAGEMENT IS

GETTING BIGGER TOTAL OF

50 M scans

Nearly 1 Million

Downloads &

Counting

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45% 29% 12% 11% 3%

SCANS ACROSS DIFFERENT

PLATFORMS

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Dedicated Campaigns Post Roll Videos

Pre-Roll Videos

Stat

ic B

ann

ers

Loca

tio

n-B

ase

d S

erv

ice

s

VISIBILITY

GETS BIGGER

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PRE-ROLL /POST-ROLL DEMO

Please note that this demo does not contain audio. Watch the demo as slide presentation

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MORE VISIBILITY

OPPORTUNITIES

SPLASH SCREEN

WAP PAGE

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Today & tomorrow

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Already on cloud

Gravimetric, LBS

TODAY

Currently 10-15

augmentations/per

day with videos,

image gallery, user

feedback

TOMORROW

Now in HTML5

Integrated mCommerce

solution

http://www.youtube.com/watch?v=3Z8pIhrwODE&feature=youtu.be

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Alive AV Link

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THANK YOU