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WHERE KNOWLEDGE IS POWER Phil Ruthven, Chairman 2006 Conference Mooney Valley Race Club June 19, 2006 Future Trends And The 25-45 Age Group The Generation Xers From a future of splendid and lonely isolation to the new communities and groups of the future

The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

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Page 1: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

WHERE KNOWLEDGE IS POWER

Phil Ruthven, Chairman

2006 ConferenceMooney Valley Race Club

June 19, 2006

Future Trends And The 25-45 Age GroupThe Generation Xers

From a future of splendid and lonely isolationto the new communities and groups of the future

Page 2: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

TopicsTopics

1.1. Our Changing SocietyOur Changing Society

2.2. Generations Generations

3.3. LifestylesLifestyles

4.4. Incomes, Spending And WealthIncomes, Spending And Wealth

5.5. Future CommunitiesFuture Communities

Page 3: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

1.1.OurOur Changing Changing

Society Society

Page 4: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Our Changing SocietyOur Changing Society

�� Living and working longerLiving and working longer�� More generations coMore generations co --existingexisting�� Slowly rising divorce rateSlowly rising divorce rate�� Changing household structuresChanging household structures�� Smaller householdsSmaller households�� Fast rising incomes & wealthFast rising incomes & wealth�� Changing ethnic mix Changing ethnic mix (Eurasian)(Eurasian)

�� Living elsewhereLiving elsewhere�� Living differentlyLiving differently�� Home leasing on the riseHome leasing on the rise�� New tribalismNew tribalism�� Spending differentlySpending differently�� Outsourcing tasks and choresOutsourcing tasks and chores

�� Rise of virtual shoppingRise of virtual shopping�� Living with leisureLiving with leisure�� New entertainment & sportsNew entertainment & sports�� Increasing knowledge Increasing knowledge �� Increasing financial literacyIncreasing financial literacy�� Living with IC&T Living with IC&T �� Electronic “guardian angels”Electronic “guardian angels”�� Working differentlyWorking differently�� New industries/ occupationsNew industries/ occupations�� Changing spiritualityChanging spirituality�� Outlawing discrimination Outlawing discrimination �� Changing politics Changing politics (ideologies)(ideologies)

�� Ecological sensitivityEcological sensitivity

Page 5: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Living Longer And Working LongerLife Expectancy And The Retirement Age of Male Australians

Source: ABS, Australian Historical Statistics, IBISWorld

0

10

20

30

40

50

60

70

80

90

100

110

120

18

00

18

10

18

20

18

30

18

40

18

50

18

60

18

70

18

80

18

90

19

00

19

10

19

20

19

30

19

40

19

50

19

60

19

70

19

80

19

90

20

00

20

10

20

20

20

30

20

40

20

50

20

60

20

70

20

80

20

90

21

00

Rising Formal Education

Rising Retirement Age

Who would want to be retired for 30+ yearsin 2100; and could the nation afford it?

Female life expectancy

Page 6: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Australia’s Age Distribution, Australia’s Age Distribution, 18661866--20422042

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%18

66

1886

1906

1921

1933

1947

1961

1981

2001

2021

2042

Source: ABS

22 43

65+

60-6455-59

45-54

35-44

25-34

20-2415-1910-145-90-4

Page 7: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Workforce, by Age GroupWorkforce, by Age Group% of Total Basis% of Total Basis

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%19

11

1921

1933

1947

1954

1966

1976

1986

2001

2011

2021

2041

65+

60-64

55-59

45-54

35-44

25-34

20-24

15-19

Under15

Source: ABS and IBISWorld

31 42

Page 8: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

So what is old?So what is old?

�� At 65 years of age:At 65 years of age:�� in 1800, you were dead 27 years ago.in 1800, you were dead 27 years ago.�� in 1900, you were dead 12 years ago;in 1900, you were dead 12 years ago;�� in 2000, you will have 12in 2000, you will have 12 --15 years to go;15 years to go;�� in 2100, you may be halfin 2100, you may be half --way through your lifeway through your life !!

�� We need to be very careful about what an “ageing We need to be very careful about what an “ageing society” or the “greying of Australia’” really mean s:society” or the “greying of Australia’” really mean s:�� we cannot assumewe cannot assume all “the oldies” are in retirement villages or all “the oldies” are in retirement villages or

nursing homes nursing homes (very few are);(very few are);�� we could assumewe could assume many are still working many are still working (albeit part(albeit part--time)time)

and most are probably fit and healthy.and most are probably fit and healthy.

�� We need to keep raising the age definition of “old”We need to keep raising the age definition of “old”

Page 9: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

0%

1%

2%

3%

4%19

00

1910

1920

1930

1940

1950

1960

1970

1980

1990

2000

2010

2020

2030

2040

2050

2060

Marriage Rate(Newly marrieds as a % of total population)

Marriage & Divorce Rate

Divorce Rate(Newly divorced as a % of

married persons in the population)

Page 10: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Australian Housing DensityAustralian Housing DensityNumber of occupied dwellings & household densityNumber of occupied dwellings & household density

0

2000

4000

6000

8000

10000

120001

90

11

91

11

92

11

93

11

93

31

94

11

94

71

95

11

95

41

96

11

96

61

97

11

97

61

98

11

98

61

99

11

99

62

00

12

00

62

01

12

01

62

02

1

Occ

up

ied

D

we

llin

gs

(

'00

0s)

0

1

2

3

4

5

6

Ave

rag

e

De

nsi

ty (

nu

mb

er/

ho

use

ho

ld)

Density

Dwellings

Page 11: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Composition of Households in AustraliaComposition of Households in AustraliaBy household size, census years 1921By household size, census years 1921--1996 and forecast to 20411996 and forecast to 2041

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%1

92

1

19

33

19

47

19

54

19

61

19

66

19

71

19

76

19

81

19

86

19

91

19

96

20

01

20

11

20

21

20

41

1

2

3

4

5

6+

Persons perhousehold

Page 12: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Becoming more isolated?Becoming more isolated?

Not necessarily, due to the Internet, Not necessarily, due to the Internet, mobiles, and outmobiles, and out --ofof --home diversions.home diversions.

Communities are becoming less Communities are becoming less neighbourhoodneighbourhood oriented with manyoriented with manytribal relationships spread across vast tribal relationships spread across vast distances, some being virtual distances, some being virtual communities communities

Page 13: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

My Own Tribes, For ExampleMy Own Tribes, For Example�� Immediate RelativesImmediate Relatives

�� MotherMother NSW Central CoastNSW Central Coast�� SiblingsSiblings NSW Central Coast (2), Sydney (2)NSW Central Coast (2), Sydney (2)�� Sons & spouses Sons & spouses Melbourne (1), Los Angeles (2)Melbourne (1), Los Angeles (2)�� Grandchildren Grandchildren Melbourne (1) USA (4)Melbourne (1) USA (4)�� Partner Partner (12 years)(12 years) Sydney Sydney

�� Close MatesClose Mates�� Adelaide, Melbourne and SydneyAdelaide, Melbourne and Sydney

�� NeighbourhoodNeighbourhood�� My apartment block, My apartment block, favouritefavourite shops, restaurants, parks in E. shops, restaurants, parks in E. MelbMelb..

�� ClubsClubs�� In Melbourne(1) and Sydney (1)In Melbourne(1) and Sydney (1)

�� WorkWork�� Australia, USA. Indonesia, ChinaAustralia, USA. Indonesia, China

�� Charities & Charities & NFPsNFPs�� Melbourne (3)Melbourne (3)

Page 14: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

2.2.GenerationsGenerations And And Their DifferencesTheir Differences

Page 15: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Australian BirthsBy Generational Types 1850-2005

0

50000

100000

150000

200000

250000

300000

350000

4000001

85

0

18

58

18

66

18

74

18

82

18

90

18

98

19

06

19

14

19

22

19

30

19

38

19

46

19

54

19

62

19

70

19

78

19

86

19

94

20

02

20

10

20

18

20

26

20

34

20

42

20

50

Mill

enni

als

Gen

erat

ion

Xer

s

Bab

y B

oom

ers

Fed

erat

ion

Net

Gen

erat

ion

CIV

ICS

AD

AP

TIV

ES

RE

AC

TIV

ES

IDE

ALI

ST

S

AD

AP

TIV

ES

CIV

ICS

RE

AC

TIV

ES

IDE

ALI

ST

S

AD

AP

TIV

ES

IDE

ALI

ST

S

Sile

nts

Page 16: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Four Types of GenerationsFour Types of Generations

The wealth creators and nation building generation. The can-do generation, pragmatic and rationalist. Not a lot o f social graces.

The generally silent, obedient but more socially aw are generation. Adapt wealth-building to other social needs. Can dev elop scruples.

Source: “Generations” (Strauss & Howe) and IBISWorld

Civics/HeroesCivics/Heroes

Adaptives/ArtistsAdaptives/Artists

Idealists/ProphetsIdealists/Prophets

The social visionary and idealistic generation . Want to change the world now. Humanists and social re-engineers . Big spenders.

Reactives/NomadsReactives/Nomads

The reactive, conciliatory generation . Consolidators of change andpeace-seekers. Repair damage of idealists. Pave way for new civics.

Page 17: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Today’s Many Generations In 2006

Description Generation Birth Age Number Share (Type) (Year 2006) (million) (%)

Federation Civics/ 1901 – 192 82+ 0.57 2.7% “golden oldies” Heroes

Silents Adaptive/ 1925 - 1942 81 - 64 2.38 11.5% “conservatives” Artists

Baby-Boomers Idealists/ 1943 - 1960 63 - 46 4.70 22.6% “spoilt-rottens” Prophets

Generation X Reactives/ 1961 - 1981 45 - 25 6.26 30.3% “angoras” Nomads

Net Generation Civics/ 1982 - 2001 24- 5 5.55 26.7% “free-rangers” 1. HeroesMillennials Adaptives/ 2002- 2020 < 5 1.29 6.2%“conservatives” Artists

Total 36.6 20.75 100%

Note: 1. Unconstrained by time, space and distance due to th e Internet, mobile phones etc.

Page 18: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Generations in Generations in 20062006

14/02/06

26.7%

30.3%

20.8 million persons

Net Generation“free-rangers”

Generation Xers“angoras”

Baby Boomers“spoilt rottens”

Federation(>81)

CivicsMillennialsMillennials

(<5 years(<5 years))Silents

New Civics5-24 years

Adaptives64-81 years

Idealists46-63 years

Reactives 25-45 years

22.6%

11.5%

Most powerfulgenerations

Adaptives

6.2%

2.7%

Page 19: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Generations in Generations in 20162016

14/02/06

26.5%28.8%

0.7%

18.4%

23.6 million persons

Net Generation“free-rangers”Generation Xers

“angoras”

Baby Boomers“spoilt rottens”

Federation( >91)

Adaptives0-14years

Millennials

Civics15-34 years

Adaptives74-91 years

Idealists56-73 years

Reactives 35-55 years

18.3%7.4%

Most powerful generation

Silents

Page 20: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Changing AttitudesChanging Attitudes

�� The The Generation XersGeneration Xers , being , being reactivesreactives , are a quiet , are a quiet generation, reacting against the reform zeal of the generation, reacting against the reform zeal of the Baby BoomersBaby Boomers being being idealistsidealists . They have a . They have a balanced attitude to family and work. They are not balanced attitude to family and work. They are not overly ambitious, and largely settle for the quiet overly ambitious, and largely settle for the quiet life. life.

�� The The Net GenerationNet Generation , being , being civicscivics /heroes, are a /heroes, are a driving and goaldriving and goal --oriented generation and have a oriented generation and have a true “we” approach to life and business. They are true “we” approach to life and business. They are the best educated and savvy generation in history. the best educated and savvy generation in history. They are largely fearless.They are largely fearless.

Page 21: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Labourforce By GenerationsF2006 (E)

Source: ABS/IBISWorld 14/02/06

10.6 million persons

Net Generation“free-rangers”

Generation X

Baby BoomersNet Generation

Silents64-81 yrs

46-63 years18.7%

3.2%Up to 24years

29.6%

48.5%25 to 45years

“Civics”

“Adaptives”

“Idealists”

“Reactives”

Page 22: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Changing Political Ideologies

Socialism(the “left”)

Capitalism(the “right”)

Rationalism(the “head”)

Humanism(the “heart”)

Industrial Age to 1964

New

Age to 2040s

Page 23: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

3.3.Incomes, SpendingIncomes, Spending

& Wealth& Wealth

Page 24: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Average Household IncomesAverage Household Incomes$’000$’000 19901990--20062006

0102030405060708090

100110120130140

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Ave

rage

Inco

me

($’0

00)

Year, ended December

$101,750(F)

Page 25: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

$794.3 billion ($96,860 per household)

H’HoldH’Hold durables 3.8% durables 3.8% Motor vehicles Motor vehicles 2.62.6%%Other 0.6%Other 0.6%

Capital Related

19.7% Non-durables

7.0% Durables

Taxes(& social contributions)

11.7%

5.1%

16.0%

Depreciation 6.6% Depreciation 6.6% Dwell./Prop 6.5%Dwell./Prop 6.5%Other Debt Int. 0.9%Other Debt Int. 0.9%Transfers 0.2%Transfers 0.2%

Australian Household ExpenditureAustralian Household Expenditure20052005

Entertainment & Gaming Hospitality

Rent(& other dwelling costs)

14.3%

FoodFood 7.3% 7.3% AlcAlc .& Tobacco.& Tobacco 2.7%2.7%ClothingClothing 2.2.55%%UtilitiesUtilities 1.3%1.3%VehVeh. Operation. Operation 3.8%3.8%Other 2.1%Other 2.1%

Education

3.5%

Other Services

Communicns. 1.9%Fares 1.6%

2.8%

Fin. & Ins. Serv. 6.9%

8.0%

Health

Note: 1 includes transfers

3.6%

Source: ABS5206/IBISWorld

2.4%

Page 26: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Australian Australian Household Assets & DebtHousehold Assets & DebtJune 2006 June 2006 (F)(F)

$ 5520 billion($676,500 /household)

Housing(owner-occupied)

Invest.Housing

Super. & Life

Commercial & Rural

Oth

er8.

6%Deposits 7.5%

(& currency)

SharesIncl. Sec. &

Loans

Sources: Reserve Bank Statistical Tables B20;IBISWorld estimates 15/02/06

HouseholdDebt

$ 990 billion($121,300

per household)

Assets $ 5520 billion,Net Assets $ 4530 billion .

Per H’Hold $ 555,150

Debt servicing comes from wages (mainly), rental property

returns, and interest & dividendsfrom liquids & securities

10.6%

34.1%7.5%

11.4%

20.4%

Equipment, Inventories,H’hold durables)

OtherProperty

Page 27: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Household Income And Wealth Distribution Share of Total By Quintile, F2006 (E)

8,016 million $801 billion $4530 billion

Source: IBISWorld 25/04/06

Household Income Wealth

1547 H’Holds $99,890 $555,150 Average

20.0%

20.0%

20.0%

20.0%

20.0%

45.1%

24.5%

16.3%

9.6%4.5% 1.0%

59.0%

21.3%

12.7%

6.0%

Among 8.02 million H’holds:

920,000 millionaires 44,000 > $ 5 million7,000 > $10 million

Richest

Well Off

Middle

Struggle

Poorest

Page 28: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

4.4.Lifestyles Lifestyles

Page 29: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Lifestyles in the Industrial AgeLifestyles in the Industrial Age18651865--1964 1964

�� home ownership and the quarter acre block dream;home ownership and the quarter acre block dream;

�� dad at work, mum at home dad at work, mum at home (with 3(with 3--6 kids)6 kids);;

�� long careers for men, and the gold watch;long careers for men, and the gold watch;

�� strict rules about sex, blaspheming and other stuff ;strict rules about sex, blaspheming and other stuff ;

�� high street shopping high street shopping (grocer, butcher etc)(grocer, butcher etc);;

�� dodo --itit --yourself yourself (DIY)(DIY) everything, in and around home;everything, in and around home;

�� the corner pub the corner pub (weekdays)(weekdays), sport , sport (Saturday arvo)(Saturday arvo), and church , and church

and the midday roast and the midday roast (Sundays)(Sundays); ;

�� cinema, radio, TV cinema, radio, TV (B&W)(B&W) and cards as entertainment;and cards as entertainment;

�� holidays holidays (Christmas)(Christmas) by staying with relatives;by staying with relatives;

�� electricity, the telephone, washing machines,househ old electricity, the telephone, washing machines,househ old

gadgets, mum’s sewing room, dad’s shed and the BBQ.gadgets, mum’s sewing room, dad’s shed and the BBQ.

Page 30: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Lifestyles in the New AgeLifestyles in the New Age19651965--2040s 2040s

�� home ownership still dominant, but leasing on the r isehome ownership still dominant, but leasing on the r ise ;;

�� dad and mum at work, with 1dad and mum at work, with 1 --3 kids 3 kids (thank God for mobiles)(thank God for mobiles) ; ;

�� more marriages more marriages (but same average length) (but same average length) due to longer lives;due to longer lives;

�� the Internet the Internet (communications/e(communications/e--mail, information, banking, shopping);mail, information, banking, shopping);

�� sport all the time sport all the time (including TV)(including TV) and new gambling options;and new gambling options;

�� modern clubs, pubs, hotels, casinos and entertainme nt;modern clubs, pubs, hotels, casinos and entertainme nt;

�� digital colour TV digital colour TV (including pay TV)(including pay TV), , Radio Radio (FM)(FM);;

�� frequent holidays frequent holidays (esp. short breaks)(esp. short breaks) and lots of o/s travel;and lots of o/s travel;

�� mobile telephones mobile telephones (world fastest uptake)(world fastest uptake),, electronic gadgets;electronic gadgets;

�� electronic guardian angels;electronic guardian angels;

�� outsourcing of household services and chores;outsourcing of household services and chores;

�� more leisure timemore leisure time

�� new tribalism/communities, but not necessarily neig hbourhoodnew tribalism/communities, but not necessarily neig hbourhood

Page 31: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

DoDo--ItIt --Yourself and Paid WorkYourself and Paid Work2006 (F)2006 (F)

MalesMales FemalesFemales

DIY38%

Paid Work62%

DIY62%

Paid Work38%

$50,400(average)

$33,500(average)

Source: ABS plus IBIS estimates

Note:Total hours identical,

male and female

The DIY share is fallingas we outsource more

Page 32: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Household Outsourcing In The New AgeHousehold Outsourcing In The New Age 11

F2006 F2006 (E)(E)

$110 billion$13,700 per Household

Source: ABS, IBISWorld

Health 7.2%

Legal 5.1%

3.4%

SexualServices

2.7%

27.8%

19.6%Tourism

Entertainment

Other

5.4%3.3%

15.1%Financial 7.1%

Meals

Child Care

HomeMaintenance

Hair

Note: 1 Spending on newservices, since 1965

Miscellaneous

2.0%1.6%

Page 33: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

We are outsourcing more and more We are outsourcing more and more DIY household activities to create DIY household activities to create

more leisure time more leisure time –– as shown later.as shown later.

Page 34: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

Increasing Leisure TimeHow various generations have spent, or will spend, their lifetimes

0102030405060708090

100

38 43 53 59 72 88 100

Sh

are

of

Lifetim

e (

%)

Year born

Leisure Time

Paid Work

Unpaid Work

Education

Travel to Work

Sleep

46%42%38%35%29%

25%23%

Source: IBISWorld

21.8% 19.8% 15.6% 12.4% 10.4% 9.1%

23.7%

1788 1838 1888 1938 1988 2038 2088

Life Expectancy(years)

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5.5.Future Future

Communities Communities

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The Individual

The Changing Environment for the Individual

The Individual,centre of his/her

universe

Theimmediate community

Page 37: The Generation Xers - Our Community · Baby Boomers “spoilt rottens” Federation ( >91) Adaptives 0-14years Millennials Civics 15-34 years Adaptives 74 -91 years Idealists 56-73

How much do we need to think about . . . .

The Influential Environments (4)8. Our community at large, demography, lifestyles, ethics, attitudes

9. The economic environment, suburban, local, state & national10. The resources environment, ecological and developed (infrastructure)

11. The world environment.

The Operating Environments (6)2. The labour market, what and where the jobs are

3. The marketplace for goods & services, physical & virtual shopping

4. The educational institutions, schools, TAFEs, universities

5. The leisure & recreational facilities, parks, sport facilities etc.

6. The investment opportunities, owned-businesses, passive investment

7. The local governnment, council, regional government bodies

The Immediate Environment (1)1. Our Household & Community, its changing make-up

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