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The future of work: How can we create more
intelligent organizations?
Copyright © 2015 Thomas W. Malone. All rights reserved.
Thomas W. Malone
MIT Center for Collective Intelligence
Copyright © 2015 Thomas W. Malone. All rights reserved.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Copyright © 2013 Thomas W. Malone. All rights reserved.
The Question
How can people and computers
be connected so that
—collectively—
they act more intelligently
than any person, group, or computer
has ever done before?
Copyright © 2013 Thomas W. Malone. All rights reserved.
Three meanings of “democratic organizations”
• More people are involved in decision-making
• Decisions are made by voting
• Decisions are made by consensus
Copyright © 2013 Thomas W. Malone. All rights reserved.
Three meanings of “democratic organizations”
• More people are involved in decision-making
• Decisions are made by voting
• Decisions are made by consensus
Copyright © 2015 Thomas W. Malone. All rights reserved.
Measuring collective intelligence
• People who are good at one cognitive task are, on average, also good at others.
– Spearman’s general cognitive ability (g)
• Intelligence tests measure this general cognitive ability
– First principal component in a factor analysis
– Predicts school grades, job performance, life expectancy…
• Does such a general cognitive ability exist for groups?
– And how can we measure it?
Copyright © 2015 Thomas W. Malone. All rights reserved.
Results
• Yes, there is a general cognitive ability for groups.
– “Collective intelligence”
• Collective intelligence is only weakly correlated with the average and maximum intelligence of the individuals in the group.
Woolley, Chabris, Pentland, Hashmi, & Malone, Science, 2010.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Results (cont.)
• Collective intelligence is correlated with
- “Social perceptiveness” of group members
Woolley, Chabris, Pentland, Hashmi, & Malone, Science, 2010.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Test of social perceptiveness
“Reading the Mind in the Eyes” (RME) Test (Baron Cohen, et al, 2001)
Copyright © 2015 Thomas W. Malone. All rights reserved.
Results (cont.)
• Collective intelligence is correlated with
- “Social perceptiveness” of group members
- Equality of distribution of turn-taking
- Proportion of females in group
- Largely explained by “social perceptiveness”
Woolley, Chabris, Pentland, Hashmi, & Malone, Science, 2010.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Percent Female
Collective Intelligence*
-0.60
-0.40
-0.20
0.00
0.20
0.40
0.60
0.80
-10 0 10 20 30 40 50 60 70 80 90 100 * avg std scores of all groups with specified
percent female
Results (cont.)
Copyright © 2015 Thomas W. Malone. All rights reserved.
Social intelligence predicts collective intelligence
Engel, Woolley, Jing, Chabris, & Malone, 2014.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Implications
• Broad participation in decision-making can lead to more intelligent groups.
• Interpersonal skills may be even more important than we thought in the electronically connected, democratic organizations of the future.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Three meanings of “democratic organizations”
• More people are involved in decision-making
• Decisions are made by voting
• Decisions are made by consensus
Copyright © 2015 Thomas W. Malone. All rights reserved.
Schaumburg Flyers
• Minor league baseball team near Chicago
• Through Internet voting, fans decide batting order, pitching rotation, starting line-up, and which players to trade
• Goal: Reality Baseball with fans all over the world visiting the web site frequently
• Result: Team had disappointing season. Some people blamed voting for bad results.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Ebbsfleet United
• UK football (soccer) team
• Shares purchased by over 30,000 members in over 80 countries
• Membership fee: £50 / yr (appx. $77)
• Members vote on team selection, final budgets, player trades
Copyright © 2015 Thomas W. Malone. All rights reserved.
Kasparov vs. the World
• Players:
– Gary Kasparov (world chess champion, 1999) vs. the rest of the world (moves decided by majority vote)
– Kasparov heavy favorite before play began.
– Used on-line discussions, and suggestions by 5 well-known chess experts
• Result: Kasparov won after 62 moves in 4 months.
• He said it was the hardest game he ever played.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Example – Mondragon Cooperative Corp.
• Over 100 worker-owned cooperatives in Spain (plus other affiliated companies)
• 2013: $16B revenue; 74,000 employees
• Mostly manufacturing, but includes bank, supermarket chain, consulting firm
Copyright © 2015 Thomas W. Malone. All rights reserved.
Mondragon organizational structure
• Members of each cooperative elect “Governing Council” to hire and fire Managing Director, distribute profits, etc.
• General Assemblies twice a year
• Equivalent structures for 19 industry groups and whole corporation
• Corporation doesn’t own subsidiaries; individual cooperatives own the corporation.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Mondragon lessons
• Most workers are owners
• One person, one vote.
• Complex multi-level democratic structure
• Workers are motivated as owners and decision-makers
Copyright © 2015 Thomas W. Malone. All rights reserved.
Implications
• Democratic voting doesn’t always lead to good outcomes.
• But when done well, democratic organizations can engage the intelligence, energy, and creativity of more people more effectively.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Three meanings of “democratic organizations”
• More people are involved in decision-making
• Decisions are made by voting
• Decisions are made by consensus
Copyright © 2015 Thomas W. Malone. All rights reserved.
Example: Valve Corp.
• Video game software developer
• Revenue: $1B (est.)
• Employees: 300 (est.)
• Managers: 0
Copyright © 2015 Thomas W. Malone. All rights reserved.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Valve Corp. (cont.)
• Projects: Any group of employees can write and ship software without “approval.”
• Hiring: Any group of employees can start a search and interview candidates. After wide discussion, if no one objects, the candidate is hired.
• Pay: Bonuses of 5 – 10x salary determined by peer review.
• Firing: After extended discussions, if there’s no consensus for a person to stay, an attractive offer to leave is made.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Implications
• Self-organizing, radically democratic organizations are possible.
• They may be especially desirable when innovation is needed.
Copyright © 2015 Thomas W. Malone. All rights reserved.
Conclusions
• There are many forms of democratic organizations.
• New technologies, by reducing the costs of communication, make many of these forms more feasible.
• When done well, democratic organizations can be more intelligent organizations.
Copyright © 2015 Thomas W. Malone. All rights reserved.
References
• Measuring collective intelligence
– Woolley, A. W., Chabris, C. F., Pentland, A., Hashmi, N., & Malone, T. W. Evidence for a collective intelligence factor in the performance of human groups, Science, 29 October 2010, 330 (6004), 686-688; Published online 30 September 2010 [DOI: 10.1126/science.1193147] . http://www.sciencemag.org/cgi/content/abstract/science.1193147
– Woolley, A., & Malone, T. Defend your research: What makes a team smarter? More women, Harvard Business Review, June 2011, 89 (6): 32-33 http://hbr.org/2011/06/defend-your-research-what-makes-a-team-smarter-more-women/ar/1
– Engel, D., Woolley, A. W., Jing, L. X., Chabris, C. F., & Malone, T. W. (2014) Reading the mind in the eyes or reading between the lines? Theory of Mind predicts effective collaboration equally well online and face-to-face. PLOS One 9(12). doi: 10.1371/journal.pone.0115212 (http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0115212).
• Collective intelligence genome
– Malone, T. W., Laubacher, R., & Dellarocas, C. The Collective Intelligence Genome, Sloan Management Review, Spring 2010, 51, 3, 21-31 (Reprint No. 51303).http://sloanreview.mit.edu/the-magazine/articles/2010/spring/51303/the-collective-intelligence-genome/#1
– Malone, T., Laubacher, R., & Johns, T. The Age of Hyperspecialization, Harvard Business Review, July-August 2011, 89(7/8): 56-65. http://hbr.org/2011/07/the-big-idea-the-age-of-hyperspecialization/ar/1
Copyright © 2015 Thomas W. Malone. All rights reserved.
References (cont.)
• Center for Collective Intelligence
– http://cci.mit.edu