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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Future of Technical Communication
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Amitoj Singh, Product Manager
2
Adobe Technical Communication tools
• Responsible for • Product roadmap• Partner ecosystem• Customer relationship
@amitojsingh84
https://www.linkedin.com/in/amitojs
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Agenda
Published Output Understand where’s the industry
headed and how’s the story unfolding
Structured Authoring Get insights into how Structured Authoring is gaining traction across
segments.
Collaboration & Engagement Content creation is no longer a 1 way dissemination from authors to end
users.
Findings from Adobe Tech Comm. Surveys
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Structured AuthoringHow is the story unfolding?
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Top motivations for moving to structured authoringI want to reduce my content development and translation costs through re-use….
I want to reduce my Time-to-market…
Document consistency is important for us and hence, need to move to structured authoring….
Want a seamless way of exchanging information with vendors and others groups….
Want to reduce errors. Unstructured authoring has
34% more content errors in product descriptions than topic-based authoring….
I want my authors to focus on content and not on formatting and layout. 30% to 75% of their time is spent in formatting documents..
Source: Pringle and O’Keefe in The State of Structured Authoring; Internal Adobe research
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Structured Authoring Adoption moving in an upwardly direction
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Structured Authoring Adoption - Split
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Structured Authoring – Top Five Industries
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Large Organizations leading Structured Authoring Adoption
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Is there a skill gap which needs to be bridged?
1,135
143
Source: naukri.comIndia Geo. As of Nov 08, 2017
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Is there a skill gap which needs to be bridged?
1,135
143
Source: naukri.comIndia Geo. As of Nov 08, 2017
3,587
Source: Indeed.comIndia Geo. As of Nov 08, 2017
17
8
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Published OutputWhat are the popular formats?
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
PDF & HTML5 preferred publishing formats
14
HTML5
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mobile Publishing Adoption seeing an upwardly trend
15
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Organizations around the world are adopting mobile publishing Already doing mobile publishing% of total respondents
43%
EMEA
41%
NA
45%
APJ
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mobile Publishing Formats (HTML5, EPUB, Mobile Apps, Kindle)
HTML5 preferred format
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Using a CMSPopular usecases
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content Management System usage
15.70%
23.50%
25.40%
25.40%
29.50%
33.90%
41.40%
45.90%
54.50%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
Translation
CMS based authoring
Don't use a CMS
Hosting of content
Collaboration with SMEs
Workflow management
Publishing
Version Control
As a Shared Repository
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content Management System usage (Structured Authoring)
10%
27%
31%
37%
38%
48%
58%
61%
70%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Don't use a CMS
Translation
Hosting of content
Collaboration with SMEs
CMS based authoring
Workflow management
Publishing
Version Control
As a Shared Repository
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
CMS Summary – Overall vs Structured Authoring
54%
70%
46%
61%
25%
10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Overall Structured Authoring
As a shared repository As a version control Don’t use CMS
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Road AheadHow would content consumption evovlve?
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Technology Buzz Words
Technical Content
Consumption
Artificial Intelligence
Machine Learning
Others??
Algorithms
Virtual Reality
Chatbot
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content consumption – Road ahead
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
In a nutshell
Structured Authoring future trend looks strong
Web and Mobile publishing continues to grow ~80% planning to publish content for Mobile or Web
HTML5 is the output format of choice
PDF continues to be a preferred choice
Need for collaboration and managing content is pushing CMS adoption Adoption is widespread in Structured Authoring user base
Content Consumption is rapidly evolving
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
Adobe Tech Comm Survey 2017-2018
1Apple Watch Series 3
3Apple iPad Mini 4
3Bose QuietComfort 35
(Series II) WirelessHeadphones
3All-New KindleOasis E-reader
4Bose SoundLink Revolve
Portable Bluetooth360 Speaker
5Adobe Technical
Communication Suite(July 2017 release) licenses
6Fitbit Charge 2
Heart Rate + FitnessWristband
Share your preferences and challenges with creating, managing and publishing technical content in this short survey.
Stand a chance to win fabulous prizes!
Take the survey at bit .ly/adobe-tcs-survey
