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Complement Your Publishing Business with Tablet Apps Publishers who are scrambling to formulate a tablet strategy in the digital era should first look at it as a complementary business instead of as a pure replacement until it reaches the tipping point of revenue generation. The unprecedented rise of tablets has created an exciting new channel for publishers to directly reach readers worldwide with a wealth of compelling content through memorable interactive apps, but this relatively sudden disruption has also opened up a new set of challenges in maintaining sustainable business models. The complexity and costs of entering the tablet space along with the lower acceptable pricing points amongst users has made it difficult for most content providers to claim success so far. Ivan Dwyer, Head of Digital Publishing - ACCESS Aaron Radin, CEO -Toura
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Five Things to Consider When Publishing Tablet Applications
Aaron Radin | CEO & Co-Founder | @aaronradin
Tuesday, May 8, 2012
2Proprietary & Confidential
Toura is Focused on Making App Development Easy For Publishers and For Developers
From zero to app in minutes
Toura Mobile App Producer
A web-based content management system, Toura’s Mobile App Producer (MAP) enables editorial, production and design staff to easily
create and publish mobile applications.
•Build once and publish to all platforms•Create and publish apps in days•Software as a service business model
Publishers Developers
Mulberry is an open-source framework, which allows developers to use web technologies to easily
build cross-platform apps and mobile web experiences. Key features include:
•Ready-to-deploy native apps to all iOS and Android devices•HTML5 Mobile web applications•A complete framework for creating dynamic JavaScript applications that is ideal for rich content, social and utility applications
•Growing suite of complementary APIs •Business model consists of tiered APIs, training and support
Tuesday, May 8, 2012
- Helped create and manage digital for 32 television stations including web, wireless, syndication, digital signage.
- Led business development for one of the first companies in US to have large-scale SMS capability.
- Developed Enhanced TV group which initiated two-screen interactive television.
Aaron Radin - Bio
- CEO and Co-Founder
Tuesday, May 8, 2012
#1 - Have Control Over the Process
- Creation of content and UI/UX of your tablet offerings- Changing content- New technical features- New device capabilities
Tuesday, May 8, 2012
#1 - Have Control Over the Process
- Creation of content and UI/UX of your tablet offerings- Changing content- New technical features- New device capabilities$$$
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#2 - Consider Technology Solutions That Will Scale
WEB
- Reaching the largest audience possible across multiple operating systems and devices.- Does the device optimize the experience and audience that you want to reach?
Tuesday, May 8, 2012
#3 - Be Aware of Market Changes
Tablet sales are growing leaps and bounds. But it’s not just about iPad anymore. Android is expected to grow and outpace iPad in the years to come.
Understand how the different tablets meet different audience segments and their needs.
Tuesday, May 8, 2012
#4 - Know Your Audience
Tuesday, May 8, 2012
#5 - Use Data to Guide Your Strategy
- How often do users use the app?- How much time do they spend?- What sections do they visit?- What media forms do they consume?
- Use the data to drive app iterations and new content.
Tuesday, May 8, 2012
