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Audi Conductive Ink BrochureAudi used conductive ink to turn a conventional sales brochure into a smart surface, enabling haptic feedback. An embedded Bluetooth chip delivered a seamless experience between the page and the user’s phone, transforming every touch on the page into a rich product demonstration.
VideocourtesyofStructuralGraphics,EssexCTUS
The Indian Print IndustryThecurrentstateoftheprintindustryisbestclassifiedastransformative.Whiletechnologieslikeoffsetaresharplydeclininganddigitalisgrowingonemustanalyzetheendproductmixtobestdeterminethefuture.
The New Print ConceptMichaelChase,CMOofSt.JosephCommunications,Montreal,Canadacameclosewhenheobserved,“Inkisnolongersimpledropletsonapage.Itmakesmusic,lightsupthenightandcanevenbeasnack.Printinadigitalworldconnectsonanemotivelevelinwaysthatweren’tpossiblebefore.”
Print Challenge
Pera2014reportfromSJInsights,peopleareexposedtoanaverageof5,000advertisementsandbrandsperday.Ofthatnumber,onlyanaverageof153advertisementsarenoted,andweonlyengagewithabout12ads.Thecompetitionforattentionisfierceandyouradsneedtostandoutfromthecrowdtogetnoticed.
Millard Brown Case Study:Understanding Direct Mail with Neuroscience• Physicalmaterials(printedmaterials)producedmorebrainresponsesconnectedwithinternalfeelings,suggestinggreater“internalization”oftheads.• Thissuggeststhatphysicalmaterialismore“real”tothebrain.Ithasameaning,andaplace.Itisbetterconnectedtomemorybecauseitengageswithitsspatialmemorynetworks.
The Google “Unboxing” EventThis “Google ‘Unboxing’ Box” launched The Google Store on Black Friday 2015. It was sent to 4 YouTube channel influencers with a combined subscriber base of 20 million.
JetBlue Adds VR to Select Flights
Imaginethis:aplanefullofpeoplestaringintohotpinkGoogleCardboardsets
Latcham DirectChristmasCampaign
UnitedKingdomCompanyPersonalizeddirectmailgreetingcardPersonalizedURL
Printed/Flexible Electronics
• OLED/LED• ReflectiveDisplays• Wearables• Flexible&StretchableElectronics• Logic&MemoryCards• Batteries• TouchSensors• ConductiveInks• Photovoltaics• RFID
3D• Photopolymerisation• Materialextrusion• Powderbedfusion• Materialjetting• Binderjetting• Sheetlamination• Directedenergydeposition