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The Future of Mobility Keith Kressin Senior Vice President, Product Management Qualcomm Technologies, Inc. @qualcomm

The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

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Page 1: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

The Futureof Mobility

Keith KressinSenior Vice President, Product ManagementQualcomm Technologies, Inc.@qualcomm

Page 2: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

The futureof mobility

Path to 5G eXtendedReality

ArtificialIntelligence

Page 3: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Trends

Page 4: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Evolution of Communications and ComputingOne Impacts the other

1980sAnalogvoice

1990sDigitalvoice

2000sMobile Internet

2020sMobile Connected

Everything

2010sMobile

Broadband

Page 5: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Half of World’s Population will soon own a Smartphone

43.8%28.1%14.7%

6.3%3.5%

51.2%

2008 2010 2012 2014 2017 2019

Strategy Analytics (June 2017) - Global Smartphone User Penetration Forecast by 88 Countries: 2007 - 2022

Smartphone user penetration

Page 6: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

-

20

40

60

80

100

120

2019 2020 2021 2022

A large number will own XR headsets

Units (M)

Page 7: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics
Page 8: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Transforminguser experiencesof the future

Page 9: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Futureuse cases

9

Page 10: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics
Page 11: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics
Page 12: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics
Page 13: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics
Page 14: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics
Page 15: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Technologiesof Today and Future

Page 16: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Scalability to address diverse service and devices

Based on target requirements for the envisioned 5G use cases

Massive Internet of

Things Mission-critical control

Enhanced mobile broadband

Deep coverageTo reach challenging locations

Ultra-low energy10+ years of battery life

Ultra-low complexity10s of bits per second

Ultra-high density1 million nodes per Km2

Extreme capacity10 Tbps per Km2

Extreme data ratesMulti-Gbps peak rates;

100+ Mbps user experienced rates

Deep awarenessDiscovery and optimization

Extreme user mobilityOr no mobility at all

Ultra-low latencyAs low as 1 millisecond

Ultra-high reliability<1 out of 100 million packets lost

Strong securitye.g. Health / government / financial trusted

Page 17: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Multiple CamerasComputer Vision tointerpret the environment

InfraredCameras

360 (3D)Capture

Slow Motion

Motion-Tracking(Fish-Eye)

Inside outsidetracking

High resolutiondepth sensing

Iris Recognition

Page 18: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Advanced AudioMicrophone Arrays &Algorithms to listento the environment

3D audio Sense Audio

Near Field Audio

Premium Hi-Fi audio Advanced speech recognition

Far Field Audio

Page 19: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

XRAugmenting everyenvironment

Hand-Tracking

Accurate Depth Sensing

Foveated Rendering

Ultra HD Premium Displays

6DOF 3D audio

Page 20: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Artificial IntelligenceTransform our understanding& interaction with physicaland digital worlds

Immersive XR Visual, Sounds, Interactions

Contextual Awareness from IOT

Natural LanguageUnderstanding

AutonomousDriving

SmartCameras

Personalized UI

Page 21: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Immersive entertainment and experiences Safer, more autonomous transportation

More autonomous manufacturing

Reliable access to remote healthcare

Improved public safety and security

Sustainable cities and infrastructure Digitized logistics and retail

More efficient use of energy/utilitiesIntelligent Classrooms

New Technologies will redefine entire industries

Page 22: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics
Page 23: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Qualcomm Baidu DuerOSOn-Device Artificial Intelligence Voice Solution

Page 24: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

71%

1#website in China Chinese search engine

~43,500employees

~700MMChinese Internet users

search market share

1#

Page 25: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

New Mobile Ecosystem

B a i d u B r a i n

I n t e l l i g e n t C l o u d

Device

Cloud

Search + Feeds

Baidu : All in AI

Page 26: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Conversational AI OS for everyone and everywhere

Baidu DuerOS

Page 27: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

The way people interact with computing devices changes over time

Touch

iOS / Android

Mouse/keyboard

WindowsVoice conversation

DuerOS

More natural Lower barrier More users

Page 28: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Most Vibrant AI Ecosystem in ChinaDuerOS is working with all our partners to create a smarter future

Page 29: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Cross-scene and cross-device experience

DuerOS is Everywhere

On the road Back homeMorning At work

Page 30: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Baidu Conversational AI platform Qualcomm® Snapdragon™ Mobile Platforms

Page 31: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Supporting

DuerOS’s wake word

“Xiaodu Xiaodu” #

Optimized barge-in

wake-up #

Improved recognition

accuracy in noisy

environment #

Baidu’s DuerOS voice solution on Qualcomm® Snapdragon™

Aqstic audio codec

• Aqstic Voice Suite

• DuerOS reference application ,

# # #

Page 32: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

An optimized voice-based mobile solution

• Voice-based interaction on smartphone can be low power consuming with premium experience

• Enabling devices to have language competence as human beings, through constant on-cloud self-learning

Page 33: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics
Page 34: The Future of Mobility - Mobile Technology · Half of World’s Population will soon own a Smartphone 28.1% 43.8% 14.7% 6.3% 3.5% 51.2% 2008 2010 2012 2014 2017 2019 Strategy Analytics

Follow us on:For more information, visit us at: www.qualcomm.com & www.qualcomm.com/blog

Thank you

Nothing in these materials is an offer to sell any of the components or devices referenced herein.

©2017 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved.

Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. Other products and brand names may be trademarks or registered trademarks of their respective owners.

References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiariesor business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially allof its product and services businesses, including its semiconductor business, QCT.