The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009

8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009

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Lucerne,

Institute of Tourism ITWProf. Urs WagenseilHead of Tourism

T direct +41 41 228 99 [email protected]

27 April 2009

The Future of Mobility and itsImpact on Tourism

Part 3: Main Developments in Tourism Supply and Demand


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Slide 2, 27 April 2009

Content

1. Results of the study with a focus on supply and demand

- Client demand

- Destinations

- Services

2. Conclusions and hypotheses


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Slide

Analytical framework of the study

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Information and com-munication technology

Environmental andecological aspects

Transport systemsSupply and demand

Individual travelinterests and motives

Societal aspects

Presentation Part 3


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Slide

73%

57%

39%

28%

27%

16%

24%

36%

40%

46%

55%

38%

8%

21%

26%

19%

47%

4%Private Short Trips (1-3 overnight stays)

Private 1-day excursions

Business Trips (1 day)

Business Trips (1-3 overnight stays)

Private Short Trips (4 or more overnight

stays)

Business Trips (4 or more overnight stays)

Increased Unchanged Decreased

Tourism: Supply and demand

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1. Client demand


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Slide

Client demand by 2030 the importance of

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1. fair travel (ethical and ecologicalaspects) for personal, private trips will

increase.

2. environmentally friendly means oftransport will increase significantly.

3. travel time (door-to-door) whenchoosing a means of transport willincrease sharply.

33%

67%

Important Not Important

25%

3%

72%

Increase Unchanged Decrease

66%

32%

2%

Increase Unchanged Decrease


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Slide

- there will be enormous pressure from private travelers on

the transportation industry to improve its ecologicalbalance.

- public transport systems will need to improve in theirconnectivity

- and expand their networks in order to take travelersfrom their door to the destination.

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Client demand: Conclusions 1


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Slide


7, 27 April 2009

4. intercultural experiences and broadening oneshorizons and know ledge are expected to improve.

46%

47%

45%

45%

45%

46% 9%

7%

9%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Interculturalexperiences

Learning /

Broadening

horizons

Knowledge

gain

Increase

Unchanged

Dicrease


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Slide


8, 27 April 2009

5. time for ones self, for the partner and the familywill gain significantly in relevance.

59%

50%

35%

42%

7%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Time for one's

self

time for the

partner and

familyIncrease

Unchanged

Dicrease


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Slide

- Tour operators and suppliers in general need to review andimprove their services / packages to fulfill these manifold

requirements.- The transport industry / companies (airlines, trains) mustwork hard to expand their core service of providingtransport from A to B by introducing elements such as

education, and reducing transport time aspects by offeringe.g. mobile internet, individual on-board learningprogrammes, culture while travelling

- The transport industry must expand its services: the

traditional categories of first class, second class, businessclass needs to be expanded by target group categories:family class (sectors), family trains (for example, the SwissFederal Railways), family planes?

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Client demand: Conclusions 2


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Slide

Airline AirportLounges


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Slide

Is this a comfortable office forbusiness people on the early morningflight from Liverpool to London orfrom Dallas to Houston?

Do we see a difference?


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Slide

Train Business Class


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Slide

Family holiday endafter 2 weeks on theCanary Islands orflying home from

Greece


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Slide

62%

57%

52%

43%

39%

34%

33%

33%

30%

29%

27%

31%

26%

41%

45%

34%

55%

42%

39%

32%

51%

61%

7%

17%

7%

12%

28%

11%

26%

28%

38%

20%

12%

Holiday Trips - Regional

Holiday Trips - Asia

Holiday Trips - Europe

Holiday Trips - Major Cities, Conurbations

Holiday Trips - Africa

Holiday Trips - Mountains

Holiday Trips - South America

Holiday Trips - Oceania, Australia

Holiday Trips - Long-haul

Holiday Trips - North America

Holiday Trips - Ocean

More frequently Unchanged Less frequently

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Supply and demand

2. Destinations


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Slide

2. Holiday trips / destination types

62%

43%

34%

30%

27%

31%

45%

55%

32%

61%

38%

12%

11%

12%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Regional Destinations

Major Cities

Mountains

Long-haul Destinations

The Ocean

Increase

Unchanged

Dicrease

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- Travel demand will increase: private car vs. public

transport system! Improved services and service chains inthe ground transport industry constitute just one of thesuccess elements derived from strong demand.

- The airline industry needs to prove its efficiency and

ecological aspects (e.g. with a view to reducing the carbonfootprint) in order to compete with high speed groundsystems, otherwise the rise in demand for long-haul flights/ travel will lag way behind other forms of demand for adestination.

Destinations: Conclusions


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Supply and demand

3. Services 1

86%

85%

84%

81%

79%

53%

5%

12%

12%

14%

17%

20%

43%

23% 73%

4%

1%

2%

2%

3%

2%Internet-based hotel ratings by clients

Live travel information via mobile phone

Online travel communicites

Personalized travel information

Dynamic packaging

Privacy zones, lounges

Booking trips through travel agencies

Importance increases Unchanged Importance decreases


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Slide

Travel agencies: History and development

- "Travel agencies are the 'navigators in the product jungle'

and will not die out" (Klaus Laepple, President of theGerman Travel Agency Association (DRV), 2007)

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-22.43'18911'04614'235Numbers of agenciesin Germany

change

%

change

abs.20082001


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Slide

77%

57%

55%

53%

38%

20%

39%

40%

43%

49%

3%

4%

5%

4%

13%

Free-of-charge use of media (internet, print,media, TV)

Free-of-charge shuttle services

Free-of-charge luggage services

Free-of-charge use of fitness and wellness

services

Free-of-charge use of a car

Importance increases Unchanged Importance decreases

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Supply and demand

3. Services 2


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Slide

- Travel budgets are under pressure (business and privatetravel)

- Strong demand for and expectations on additional services

- From the demand perspective: FREE OF CHARGE!

- All service suppliers will be forced to reduce costs

- Tourism suppliers must cooperate with increased intensity inorder to offer a wider range of services at a lower cost

- Tourists will look for tourism service chains

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3. Services: Conclusions


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Supply and demand

Overall conclusions

1. The volume of passenger transport will grow

2. Financial and time budgets for trips and holidays

will decrease

3. Passengers' needs and expectations on comfort,

time efficiency, service quality and giveawayswill rise


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Hypothesis 1:In the future the tourist w ill express different transportneeds; w ithin the service chain the transport industryneeds to fulfil new expectations and w ill become moreimportant.

Supply and demand

Overall hypotheses

Hypo t hes is 2 :

Destinations need to ensure tourism attractions (w ithin anintensive competition), easy accessibility and idealconnections for all kind of transport systems; particularlyambitious fledgling destinations.

Hypo t hes is 3 : The public transport must to improve the accessibility of(potential) tourism destinations with short journey times,high availabili ty, dense timetables and raised /customized quality standards.


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Slide

Thank you for your attention!

23, 27 April 2009

Documents

The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009