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The Future of Data Infrastructure Phil Bullinger Senior Vice President and General Manager, Data Center Systems ©2018 Western Digital Corporation or its affiliates. All rights reserved.

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Page 1: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

The Future of Data Infrastructure

Phil Bullinger

Senior Vice President and General Manager, Data Center Systems

©2018 Western Digital Corporation or its affiliates. All rights reserved.

Page 2: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

This presentation contains forward-looking statements that involve risks and uncertainties, including, but not limited to,

statements regarding our data center products and technologies, expectations regarding data usage and storage, our

business strategy, growth opportunities, and demand and market trends. Forward-looking statements should not be read

as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by,

which such performance or results will be achieved, if at all. Forward-looking statements are subject to risks and

uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by

the forward-looking statements.

Key risks and uncertainties include volatility in global economic conditions, business conditions and growth in the storage

ecosystem, impact of competitive products and pricing, market acceptance and cost of commodity materials and

specialized product components, actions by competitors, unexpected advances in competing technologies, difficulties or

delays in manufacturing, and other risks and uncertainties listed in the company’s filings with the Securities and Exchange

Commission (the “SEC”) and available on the SEC’s website at www.sec.gov, including our most recently filed periodic

report, to which your attention is directed. We do not undertake any obligation to publicly update or revise any forward-

looking statement, whether as a result of new information, future developments or otherwise, except as required by law.

Forward-Looking StatementsSafe Harbor | Disclaimers

2©2018 Western Digital Corporation or its affiliates. All rights reserved.

Page 3: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

The Evolving Role of DataCreating the data-driven economy

Data as communication

Data as a record

Data as efficiency

Data as currency

3©2018 Western Digital Corporation or its affiliates. All rights reserved.

Value

Ric

hn

ess

Page 4: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

Diverse and Connected Data TypesTight coupling between Big Data and Fast Data

4©2018 Western Digital Corporation or its affiliates. All rights reserved.

BatchAnalytics

StreamingAnalytics

ArtificialIntelligence

MachineLearning

DataAggregation

Modeling

Scale

INSIGHT

PREDICTION

PRECISION

Big Data Fast Data

Performance

SMART MACHINES

MOBILITY

REAL-TIMERESULTS

Page 5: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

The Changing Nature of Data Interaction

5©2018 Western Digital Corporation or its affiliates. All rights reserved. Confidential.

PastData Held Captive by Single Application

Current and FutureData Pooled and Shared by Multiple Applications

capturedeliver

appcreate

transform

store

access

create

storeaccess

deliver

store

store

transform

create

create

create

transform

create

transform

Page 6: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

Increasingly Dynamic WorkloadsA survey of mid-sized and large-enterprise IT users found…

6©2018 Western Digital Corporation or its affiliates. All rights reserved.

of compute hours and storage capacity

are utilized

report inefficiencies in the time required to provision compute and

storage resources

Source: IDC White Paper, sponsored by Hewlett Packard Enterprise, Quantifying Datacenter Inefficiency: Making the Case for Composable Infrastructure, Doc #US42318917, Mar 2017

45% 70%

Page 7: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

Driving New Demands on Data Infrastructure

7©2018 Western Digital Corporation or its affiliates. All rights reserved.

Efficiency

Agility Performance

Scalability

Page 8: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

The Data Infrastructure (R)evolution

8

Converged

• Preconfigured HW/SW for a specific application and workload

• Software-defined with deeper levels of abstraction and automation

Hyper-Converged

• Disaggregated compute and storage resources

• Shared pool of resources that can be composed and made available on demand

Composable

©2018 Western Digital Corporation or its affiliates. All rights reserved.

Composability

Page 9: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

Hyperconverged vs. Composable

©2018 Western Digital Corporation or its affiliates. All rights reserved. 9

Scalability

Efficiency

Agility

Performance

Network Network

Network NetworkVs.

Underutilized resources

Compute Compute

Compute Compute

Flash Intensive Workload

Flash

NetworkHDD

HDD

Flash

NetworkHDD

HDD

Flash

NetworkHDD

HDD

Flash

NetworkCompute

HDD

Flash Flash

Flash Flash

HCI SCI

Page 10: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

Hyperconverged vs. Composable

©2018 Western Digital Corporation or its affiliates. All rights reserved. 10

Flash

NetworkHDD

HDD

Vs.

Capacity Intensive Workload

Underutilized resources

Flash

NetworkHDD

HDD

Flash

NetworkHDD

HDD

Flash

NetworkCompute

HDD

Scalability

Efficiency

Agility

Performance

Network Network

Network Network

Compute Compute

Compute Compute

HDD HDD

HDD HDD

HCI SCI

Page 11: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

The Benefits of Composability

©2018 Western Digital Corporation or its affiliates. All rights reserved. 11

lower TCO than traditional HCI architectures1~40%

savings in initial CapEx investment1~50%

Flash

NetworkHDD

HDD

Flash

NetworkHDD

HDD

Flash

NetworkHDD

HDD

Flash

NetworkCompute

HDD

Vs.

Greater economics,

agility, efficiency and

simplicity at scale

Applicable to all

environments –

virtual, containers,

bare metal –

and applications

Network Network

Network Network

Compute Compute

Compute Compute

HDD HDD

HDD HDD

1TCO and CapEx estimates based on internal analysis, utilization estimates and component pricing as of July 2018.

Page 12: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

12©2018 Western Digital Corporation or its affiliates. All rights reserved.

Our Composable Infrastructure Vision

2

Scalable

3

Disaggregated

1

Open

4

Extensible

Page 13: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

Enabling Composable Infrastructure

13©2018 Western Digital Corporation or its affiliates. All rights reserved.

Data Fabric

CPU GPU FPGA Memory Flash Disk

Memory Fabric

• No physical systems – only composed systems• No established hierarchy – CPU doesn’t ‘own’ the GPU or the Memory• All elements are peers on the network and they communicate with each other

Page 14: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

NVMf Fabric Devices

©2018 Western Digital Corporation or its affiliates. All rights reserved.

Flash Disk Compute

14

Simpler building blocks

Faster Time-to-Market of innovationMaintains multiple paths to the device

Network matched to media performance

The New World of NVMf Fabric Devices

Page 15: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

Purpose-Built Disaggregated Infrastructure

15©2018 Western Digital Corporation or its affiliates. All rights reserved.

Flash Enclosure

Disk Enclosure

Compute Enclosure

Rack Option B:

More DiskRack Option A:

More Flash

Page 16: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

Introducing OpenFlexTM

16©2018 Western Digital Corporation or its affiliates. All rights reserved.

OpenFlexTM F3000 Fabric Device and E3000 Fabric Enclosure OpenFlexTM D3000 Series Fabric Device

High-capacity fabric device for Big Data: batch analytics, machine learning, predictive modeling

Open standards enable vendor-neutral solutions

High-performance, low-latency fabric device for Fast Data: AI, real-time analytics, IoT

Page 17: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

OpenFlex Management API

©2018 Western Digital Corporation or its affiliates. All rights reserved.

KingfishTM Physical and Logical/Virtual System

Management

SwordfishTM Logical Storage Management

Redfish® Physical Server Management

17

Page 18: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

OpenFlex Management API

• Kingfish Open API builds on existing open standards

• Unified across entire data infrastructure for delivering simplicity at scale

• Providing APIs to the public to accelerate innovation and market adoption

©2018 Western Digital Corporation or its affiliates. All rights reserved.18

KingfishTM Physical and Logical/Virtual System

Management

SwordfishTM Logical Storage Management

Redfish® Physical Server Management

Western Digital, the Western Digital logo, Kingfish, and OpenFlex are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the US and/or other countries. Redfish is a trademark of DMTF. Swordfish is a trademark of SNIA. All other marks are the property of their respective owners.

Page 19: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

Software Orchestration

©2018 Western Digital Corporation or its affiliates. All rights reserved. 19

Rapid composability

New instances in seconds

Optimize to the unique needs of an application or workload

Page 20: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

Broad Ecosystem Support

©2018 Western Digital Corporation or its affiliates. All rights reserved. 20

Focused on software composability tools and interoperable hardware

Page 21: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

Western Digital OpenFlexPositioned to Accelerate Market Adoption

©2018 Western Digital Corporation or its affiliates. All rights reserved.©2018 Western Digital Corporation or its affiliates. All rights reserved.

Trust

Open

1

3

Firm commitment to an open standards-based approach

Ecosystem

2Strategic position in the ecosystem to help accelerate market adoption

Trusted leader in data center products, technologies and infrastructure

21

Page 22: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

Innovating for a Data-Centric World

22©2018 Western Digital Corporation or its affiliates. All rights reserved.

Visit

at booth #207 for an OpenFlex demo

wdc.com/opencomposable to learn more

Page 23: The Future of Data Infrastructure - Western Digitalinnovation.wdc.com/downloads/WDC-Phil-Bullinger-FMS... · 2018. 8. 8. · Creating the data-driven economy Data as communication

©2018 Western Digital Corporation or its affiliates. All rights reserved.