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Converged Infrastructure and Integrated Systems – ITCandor and The METISfiles
Source and Copyright: ITCandor/METISfiles, 2013 1
The Future Of Converged Infrastructure
And Integrated Systems
Report 1: Competitive Analysis
Scope
This report profiles the following vendors of converged infrastructure and integrated
systems (CI and IS): Cisco, Dell, EMC, Fujitsu, Hitachi, HP, Huawei, IBM, NetApp, Oracle, SAP
and VMware. In addition, CI and IS alliances and channel initiatives such as VCE and FlexPod
are profiled and discussed. Bull, Teradata and Unisys are included in the competitive
landscape. The geographic scope of the research is Europe, Middle East and Africa, although
we also have reports covering worldwide, the Americas and Asia Pacific for those who need
them.
This competitive analysis report is part of a series of three, which includes user perspectives
(report 2) and market sizing and forecast (report 3).
Target audience and questions answered
• Systems vendors - gain insight into your competitors Enterprise, Data centre and CI and IS
strength, weaknesses, focus areas, positioning and roadmap
• Software or computing management platform vendors - gain insight into server, storage and
networking infrastructure usage, strategies and trends
• Storage or networking vendors - gain insight into server and software infrastructure usage,
strategies and trends
• Start up vendors - get insight into market opportunities not yet addressed by established
vendors
• Data centre infrastructure manager or service provider CTOs - get insight into your peers’
wants and needs, vendor roadmaps and vendor strengths and weaknesses
Details and price
Pages 83 | Exhibits 37
Author(s): Martin Hingley and Pim Bilderbeek
Publication Date: July 2013
Price: £ 3,500.00 exclusive of VAT
ORDER NOW! [email protected] [email protected]
Converged Infrastructure and Integrated Systems – ITCandor and The METISfiles
Source and Copyright: ITCandor/METISfiles, 2013 2
Highlights
Our research culminates into a snapshot overview of the competitive landscape for CI and IS
vendors in EMEA. Our scoring is based on their size in the overall IT market and in data
centre offerings - the ‘objective score’ shown on the ‘Y’ axis, which takes a number of EMEA
performance factors for each company and their current sales success and our assessment
of their ability to deliver our target offerings shown as the ‘CiandIS score’ on the ‘X’ axis. The
size of each vendor circle relates to the size of their revenues from data centre products in
EMEA. More specifics are available in the report.
The four largest competitors include HP, which has built its data centre strategy on its own
industry standard offerings and the widest channel partner choice; however it lacks focus,
generically using ‘converged’ to describe any number of products. IBM, which launched
PureSystems in April 2012 and is focusing on a variety of layers; it has been particularly
successful in selling its Flex Systems to MSPs and in launching a number of workload-
optimised systems using its own applications. EMC is a major player through its ownership
of VMware which is used for virtualisation in the vast majority of systems shipped by all
vendors to date; its leadership of the storage market and strong partnership with Cisco for
vBlock also add to its strength. Cisco has a full set of offerings and partnerships, having
launched UCS in 2008 and partnering strongly with VMware and parent EMC for vBlock and
with NetApp for FlexPod. Of the other competitors Dell is best positioned to move towards
the top right of the chart due to its strong data centre revenues, a clearly thought-out
strategy and strong sales team.
Converged Infrastructure and Integrated Systems – ITCandor and The METISfiles
Source and Copyright: ITCandor/METISfiles, 2013 3
Table of Contents
Scope .................................................................................... 8
Executive Overview...........................................................9
Market Positioning and Success to Date ..........................11
Definitions ......................................................................13
IT Workload ............................................................................................................................ 13
IT Platform .............................................................................................................................. 14
IT Infrastructure...................................................................................................................... 14
Methodology ..................................................................15
Market Shares and Values ...................................................................................................... 15
Dell Active Infrastructure Overview.................................17
Summary and Opinion ............................................................................................................ 17
Company Overview................................................................................................................. 17
Figure 1 - Dell Revenues ($US Million) In EMEA By Data Centre Category - 2003-2012 and in
Total ($US Billion) - 2012 ........................................................................................................ 18
Company Strategy .................................................................................................................. 18
Product Strategy ..................................................................................................................... 19
Product Offerings.................................................................................................................... 19
Figure 2 – Dell’s Converged Infrastructure and Integrated Systems Offerings by Class ........ 20
Target Customers.................................................................................................................... 21
Partnerships............................................................................................................................ 21
Geographic Coverage.............................................................................................................. 21
Market Positioning ................................................................................................................. 22
Figure 3 – Dell’s 2012 EMEA Revenues ($US Million) by Major Country And Sub-Region..... 22
Future Outlook........................................................................................................................ 22
Hitachi Unified Compute Platform Overview ...................23
Summary and Opinion ............................................................................................................ 23
Company Overview................................................................................................................. 23
Figure 1 - Hitachi Revenues ($US Million) In EMEA By Data Centre Category - 2003-2012 and in
Total ($US Billion) - 2012 ........................................................................................................ 23
Company Strategy .................................................................................................................. 24
Converged Infrastructure and Integrated Systems – ITCandor and The METISfiles
Source and Copyright: ITCandor/METISfiles, 2013 4
Product Strategy ..................................................................................................................... 24
Product Offerings.................................................................................................................... 24
Figure 2 – Hitachi Converged Infrastructure and Integrated Systems Offerings by Class...... 25
Target Customers.................................................................................................................... 25
Partnerships............................................................................................................................ 25
Geographic Coverage.............................................................................................................. 26
Figure 3 – Hitachi 2012 EMEA Revenues ($US Million) by Major Country And Sub-Region .. 26
Market Positioning ................................................................................................................. 26
Future Outlook........................................................................................................................ 26
HP Converged Infrastructure Overview ...........................27
Summary and Opinion ............................................................................................................ 27
Company Overview................................................................................................................. 28
Figure 1 - HP Revenues ($US Million) In EMEA By Data Centre Category - 2003-2012 and in
Total ($US Billion) - 2012 ........................................................................................................ 28
Company Strategy .................................................................................................................. 28
Product Strategy ..................................................................................................................... 29
Product Offerings.................................................................................................................... 30
Figure 2 – HP’s Converged Infrastructure and Integrated Systems Offerings by Class .......... 30
Target Customers.................................................................................................................... 32
Partnerships............................................................................................................................ 33
Geographic Coverage.............................................................................................................. 33
Figure 3 – 2012 EMEA Revenues ($US Million) by Major Country And Sub-Region .............. 33
Market Positioning ................................................................................................................. 34
Future Outlook........................................................................................................................ 34
Huawei FusionCube Overview .........................................35
Summary and Opinion ............................................................................................................ 35
Company Overview................................................................................................................. 35
Figure 1 - Huawei Revenues ($US Million) In EMEA By Data Centre Category - 2003-2012 and in
Total ($US Billion) - 2012 ........................................................................................................ 35
Company Strategy .................................................................................................................. 36
Figure 2 – Huawei’s FusionSphere Architecture..................................................................... 36
Product Strategy ..................................................................................................................... 36
Product Offerings.................................................................................................................... 37
Figure 3 – Huawei Converged Infrastructure and Integrated Systems Offerings by Class..... 37
Target Customers.................................................................................................................... 38
Converged Infrastructure and Integrated Systems – ITCandor and The METISfiles
Source and Copyright: ITCandor/METISfiles, 2013 5
Partnerships............................................................................................................................ 38
Geographic Coverage.............................................................................................................. 39
Figure 4 – 2012 EMEA Revenues ($US Million) by Major Country And Sub-Region .............. 39
Market Positioning ................................................................................................................. 39
Future Outlook........................................................................................................................ 39
IBM PureSystem Overview ..............................................40
Summary and Opinion ............................................................................................................ 40
Company Overview................................................................................................................. 40
Figure 1 - IBM Revenues ($US Million) In EMEA By Data Centre Category - 2003-2012 and in
Total ($US Billion) - 2012 ........................................................................................................ 40
Product Strategy ..................................................................................................................... 42
PureData ................................................................................................................................. 44
Product Offerings.................................................................................................................... 45
Figure 2 – IBM’s Converged Infrastructure and Integrated Systems Offerings by Class........ 45
Target Customers.................................................................................................................... 46
Partnerships............................................................................................................................ 46
Geographic Coverage.............................................................................................................. 47
Figure 3 – IBM’s 2012 EMEA Revenues ($US Million) by Major Country And Sub-Region .... 47
Market Positioning ................................................................................................................. 47
Future Outlook........................................................................................................................ 48
Fujitsu Dynamic Infrastructures Overview .......................49
Summary and Opinion ............................................................................................................ 49
Company Overview................................................................................................................. 49
Figure 1 - Fujitsu Revenues ($US Million) In EMEA By Data Centre Category - 2003-2012 and in
Total ($US Billion) - 2012 ........................................................................................................ 49
Company Strategy .................................................................................................................. 50
Product Strategy ..................................................................................................................... 50
Product Offerings.................................................................................................................... 50
Figure 2 – Fujitsu Converged Infrastructure and Integrated Systems Offerings by Class ...... 50
Figure 3 – Fujitsu’s ‘Dynamic Infrastructures’ Data Centre Architecture............................... 52
Target Customers.................................................................................................................... 52
Partnerships............................................................................................................................ 52
Geographic Coverage.............................................................................................................. 53
Figure 4 – Fujitsu 2012 EMEA Revenues ($US Million) by Country ........................................ 53
Market Positioning ................................................................................................................. 54
Converged Infrastructure and Integrated Systems – ITCandor and The METISfiles
Source and Copyright: ITCandor/METISfiles, 2013 6
Future Outlook........................................................................................................................ 54
Oracle Exadata, Exalogic, Exalytics Systems Overview .....55
Summary and Opinion ............................................................................................................ 55
Company Overview................................................................................................................. 55
Figure 1 - Oracle Revenues ($US Million) In EMEA By Data Centre Category - 2003-2012 and in
Total ($US Billion) - 2012 ........................................................................................................ 55
Company Strategy .................................................................................................................. 56
Product Strategy ..................................................................................................................... 56
Figure 2 – Oracle’s Converged Infrastructure and Integrated Systems Offerings by Class .... 57
Target Customers.................................................................................................................... 57
Partnerships............................................................................................................................ 58
Geographic Coverage.............................................................................................................. 58
Figure 3 – Oracle’s 2012 EMEA Revenues ($US Million) by Country...................................... 58
Market Positioning ................................................................................................................. 58
Future Outlook........................................................................................................................ 59
SAP HANA Overview .......................................................60
Summary and Opinion ............................................................................................................ 60
Company Overview................................................................................................................. 60
Figure 1 - SAP HANA Software and Service Revenues ($US Million) In EMEA - 2003-2012 ... 60
Company Strategy .................................................................................................................. 60
Target Customers.................................................................................................................... 61
Partnerships............................................................................................................................ 62
Geographic Coverage.............................................................................................................. 62
Figure 3 – SAP HANA’s 2012 EMEA Revenues ($US Million) by Country ............................... 62
Market Positioning ................................................................................................................. 63
Future Outlook........................................................................................................................ 63
Cisco Unified Computing System Overview .....................64
Summary and Opinion ............................................................................................................ 64
Company Overview................................................................................................................. 64
Figure 1 – Cisco Revenues ($US Million) In EMEA By Data Centre Category - 2003-2012 and in
Total ($US Billion) - 2012 ........................................................................................................ 64
Figure 2 – Cisco UCS Partner Revenues ($US Million) In EMEA – 2003-2012 ........................ 65
Company Strategy .................................................................................................................. 65
Product Strategy ..................................................................................................................... 66
Converged Infrastructure and Integrated Systems – ITCandor and The METISfiles
Source and Copyright: ITCandor/METISfiles, 2013 7
Product Offerings.................................................................................................................... 67
Figure 3 – Cisco Converged Infrastructure and Integrated Systems Offerings by Class......... 67
Target Customers.................................................................................................................... 67
Partnerships............................................................................................................................ 68
Geographic Coverage.............................................................................................................. 68
Figure 4 – Cisco 2012 EMEA Revenues ($US Million) by Country .......................................... 68
Market Positioning ................................................................................................................. 68
Future Outlook........................................................................................................................ 69
NetApp FlexPod Overview...............................................70
Summary and Opinion ............................................................................................................ 70
Company Overview................................................................................................................. 70
Figure 1 – NetApp Revenues ($US Million) In EMEA By Data Centre Category - 2003-2012 and
in Total ($US Billion) - 2012 .................................................................................................... 71
Company Strategy .................................................................................................................. 71
Product Strategy ..................................................................................................................... 71
Product Offerings.................................................................................................................... 72
Figure 3 –FlexPod Converged Infrastructure and Integrated Systems Offerings by Class ..... 72
Target Customers.................................................................................................................... 72
Partnerships............................................................................................................................ 72
Geographic Coverage.............................................................................................................. 73
Figure 4 – NetApp 2012 EMEA Revenues ($US Million) by Country ...................................... 73
Market Positioning ................................................................................................................. 73
Future Outlook........................................................................................................................ 73
EMC/VMware Overview..................................................74
Summary and Opinion ............................................................................................................ 74
Company Overview................................................................................................................. 74
Figure 1 – EMC Revenues ($US Million) In EMEA By Data Centre Category - 2003-2012 and in
Total ($US Billion) - 2012 ........................................................................................................ 74
Company Strategy .................................................................................................................. 75
Product Strategy ..................................................................................................................... 75
Product Offerings.................................................................................................................... 76
Figure 3 –EMC Converged Infrastructure and Integrated Systems Offerings by Class .......... 76
Target Customers.................................................................................................................... 76
Partnerships............................................................................................................................ 76
Geographic Coverage.............................................................................................................. 77
Converged Infrastructure and Integrated Systems – ITCandor and The METISfiles
Source and Copyright: ITCandor/METISfiles, 2013 8
Figure 4 – EMC/VMware 2012 EMEA Revenues ($US Million) by Country ............................ 77
Market Positioning ................................................................................................................. 77
Future Outlook........................................................................................................................ 77
Other Vendors – Unisys, Bull, Teradata, SAS....................78
About The Authors ..........................................................79
Contact ...........................................................................79
About ITCandor ...............................................................80
About The METISfiles ......................................................81
