The Future of Connected Retail Eva Pascoe

TheRetailPractice.com

What is The Retail Practice?

40+ years of Omni-channel experience

Data & Insight : First Why , than What & How

Content : Creative messaging to drive engagement

Tech : E-commerce+ In-store Tech

40,000 empty shops (13% vacancy)2012-13 Wipe Out High Street

2014 Phones4U & Rileys, Post OfficeHS Footfall 8% down, Malls 3.9% up

2014 MOBILE FIRST <50% mobile accessMore time on devices > SLEEP (Aug 2014)

70% of customers

research on line before

buying

Future

High Street

Challenge

3 Trends shaping Omnichannel

• Shops - physical + digital theatres

(Westfield-isation )

• Mobile ON 16 hours per day

• Rise of Click-and-collect

Retail and Car Futures Merge

Online Shopping Trends

Tesco35% of

online shopping is

Click and Collect

Forecast

for 2017

75%

Dark

Stores

Connected Cath

MillenialMilly

Wired Will

Digital Maturity Audit

Retired Bill

Career Mum Kate

Tesco scores only 4.1% on innovation Reason: Queues

Waitrose Express Shop Just scan your milk bottle when done!

Washing Machine of 2014 !

Retail Bytes

Online Trends Grow -25% click & collect

14.5% rise in UK Online fashion , clothing

and footwear

10.7blnOnline fashion ,

clothing and

footwear spend2013/14

17% of

all fashion , clothing and

footwear spend2013/14

Virtual Shop

• River Island

• Zara

• Next

• FindMyCoat

• Share/Buy

Self-Service Jeans Shop Hointer

Mobile in Shops

• Mobile Pay->self-service

• RFID – identification down to individual item

• Ship from store!

• Accurate replenishment

• Retail analytics

Ibeacon and personalisation

• Meadowhall

Ladies Night in the Mall

ibeacon sending personalised offers

Cath Kidston, Hotel Chocolate, Reiss

-Linked to Loyalty Points

House of Fraser –Ibeacons pilot

Facebook Buy Button

Similar to One Click Functionality

Buy directly off the page on Facebook

Future use of ibeacons

Where to ?

Barbican – ibeacon to offer info/deals

Map to ibeacon

Hyperlinking the rooms

Saving Time

Saving Cash

Time+ Location-> Omnichannel

SHOP20min

Virtual Shop

• River Island

• Zara

• Next

• FindMyCoat

• Share/Buy

VR in Shop 2.0

Oculus

• Topshop in your own

house?

• Retail In-store must

innovate to survive

In The Age of

Omnichannel

Digital Tornado2015