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Ericsson Internal | 2013-10-14 | Page 1
15nd of June, 2016 – Marcus Velin
The future of Air transportOpportunities in the world of Logistics and Digitalization
Ericsson Internal | 2013-10-14 | Page 2
Content
› Ericsson in brief
› Ericsson in Logistics
› Logistic Opportunities and Requirement
› Logistic Digitalization Opportunities
Ericsson Internal | 2013-10-14 | Page 3
Ericsson History
Communication is a basic
human need
Lars Magnus Ericsson
1876
Ericsson Internal | 2013-10-14 | Page 4
Imp
act o
n s
ocie
ty
First mobile designed
3G
Bluetooth
Smartphone
Mobile video call
4G
Ericsson was founded
1900 1950 2000 202018501800
Morse codeSignal lamps
Automatic call switching system
Mobile text and data system
Communication is a basic human need
Ericsson Internal | 2013-10-14 | Page 5
A Networked Society
where every person
and every industry
is empowered to reach
their full potential
Ericsson Vision
Ericsson Internal | 2013-10-14 | Page 6
Everything that benefits from a connection will be connected
1900
10
30
50
15 years - 26 billion
connected devices
25 years - 5 billion
connected people
100 years - 1 billion
connected places
20
40
Co
nn
ectio
ns (
bill
ion
)
Our vision - 50 billion
connected devices
2018
Ericsson Internal | 2013-10-14 | Page 7
Society Transformation
Industrial Society Networked Society
Ericsson Internal | 2013-10-14 | Page 8
Our Customers
TELECOM OPERATORS
TV & MEDIA
UTILITIES
PUBLIC
SAFETY
TRANSPORT
Ericsson Internal | 2013-10-14 | Page 9
35,000
25,000
$ 4b 64,000
2.5 billion
1 billion
180
50%
117,000
Subscribers
managed by us
Subscribers
supported by us
Services
professionals
4G smartphone traffic
handled by our networks
Employees
Countries with
customers
R&D Employees
Patents
In R&D
$ 28b Net Sales 2014
Shaping the networked Society
Networks IT TV & Media Industries
Create one network for a
million different needs
Achieve business agility
with transformative IT
Delight the TV consumer
every day
Connecting Industries for
business acceleration
Ericsson Internal | 2013-10-14 | Page 10
Over 270.000 ton transported 2014
annual Volume
Ericsson Internal | 2013-10-14 | Page 11
Some Numbers 2014
Total Outbound spend 6.2 BSEK
2.4 BSEK
2.9 BSEK
0.9 BSEK
Ericsson Internal | 2013-10-14 | Page 12
Some Numbers 2014
Spend % Weight %
Ericsson Internal | 2013-10-14 | Page 13
Some PerspectivesAir
Truck
Sea
Other
25%
35%
39%
1%
1983
2002
2014
Per cent of total shipped weight
– EAB Outbound
?
Ericsson Internal | 2013-10-14 | Page 14
Share of surface freight
Ericsson Internal | 2013-10-14 | Page 15
Major Air Lanes
Ericsson Internal | 2013-10-14 | Page 16
The vision
Distribution network
Network node
Network lane
Production/External Supplier/EMS
Primary node coverage area
Selection Criteria's
› Market window & Emerging
markets
› Land/sea access & Distance
› Value/weight ratio
› Forecast accuracy & Material
shortages
› Make-to-order/Configuration
› Product lifecycle & Go to
market time
› Transport reliability
› Environmental impact
› SAP TM becomes the harvesting tool
for our strategic/tactical decision.
› Creating E2E platform for synergies
› Possibility to break down silos and
visualize the supply network
› Decision support and operational
best practice
Transportation Management System
Strategic
Tactical
Operational
Transport
Requirement
Transport
Planning
Transport
ExecutionFreight Settlement
TMS
70-80% impact on
logistics cost
20-30% impact on
logistics cost
Ericsson Internal | 2013-10-14 | Page 18
Product Development
RBS 2106
> 550 Kg / 2,6 M3
RBS 3106
> 650 Kg / 2,7 M3
RBS 6201
> 160 Kg / 0,8 M3
Micro RBS 6501
Small Cell
AIR
Radio Dot
~ 300 g
NGR
5-19 Liter
From bulky high value products to small
high value, integrated and modularproducts
Density value
› More global
› More Mergers & Acquisitions
› More IT integration
› Cost focus
› Subject to governmental interference
› More information management
– end-to-end supply chain information
› More services
– greener
– covering whole value chain of manufacturers
– standardized (plug and play)
External factors– Evolution in the industry
Market Challenges in a Changing World | Ericsson Internal | . Uen, Rev PA3 | 2014-04-03 | Page 20
Requirements: Costing
• Stability in total freight cost over time.
• Decreased use of surcharges – prices to
be increasingly “all-included”.
• Increased commonality of price
structures across the industry, to support
productification of services.
Page 20
Market Challenges in a Changing World | Ericsson Internal | . Uen, Rev PA3 | 2014-04-03 | Page 21
Requirements: Information
• Increased availability of real-time status information.
• Improved and simplified integration of systems, carrier – forwarder –
shipper
• Better CO2 reporting.
Market Challenges in a Changing World | Ericsson Internal | . Uen, Rev PA3 | 2014-04-03 | Page 22
Requirements: Predictability
• Consistently high level of lead-time accuracy.
• Smooth and painless introduction of any new security regulations or other
official requirements.
• No surprises, please: high predictability throughout.
Ericsson Internal | 2013-10-14 | Page 23
› It’s complicated (train, implement,
connect, test, debug...)
› It’s expensive (old costly infrastructure,
private leased lines...)
› It’s outdated (pre-internet technology,
legacy systems…)
› It’s slow (faster fax, out of sequence
messages...)
› It’s unreliable (data lost in space or
translation).
How Air Cargo works today
Invoice
Packing list
Invoice
PLD
O
Invoice
Packing list
AWB
H-Manifest
AWB
H-ManifestCargo
Receipt
ED
Customs
export
rel.
Invoice
Packing list
AWB
F-Manifest
H-Manifest
Freight Arrival
notification
Invoice
Packing list
AWB
H-Manifest
Invoic
e
AWB
ID
Customs
import
rel.
D
O
AWB
Customs &
Handling fees
AWB
Trp Invoice
ACI
PO
Ericsson Internal | 2013-10-14 | Page 24
How it could work in the futureCargo Data Backbone
› Improve the performance
(end to end / door to door)
› Improve the quality and
increase the attractiveness of
the airfreight supply chain
› Prioritizes on the support of
efficient operations
Ericsson Internal | 2013-10-14 | Page 25
Airport Offering Overview
Ericsson Internal | 2013-10-14 | Page 26
Airport Value Proposition
Passenger
Wi-Fi
Data Center
/Cloud
Enterprise
LTE
Multiservice
Backbone
Billing &
SettlementCRM
Security &
Surveillance
Low Power Wide Area NetworkIndoor
Coverage
Human Mobility Analytics Internet of Tings Accelerator
Security and Operational Efficiency
› Share real time operational info, security data and air
space data using secure, stabile and dedicated fixed
and wireless networks
› Optimize the ICT investment to solve multiple needs
and provide lowest TCO
› Leverage unique billing platform (with track record from
GRU,ORD, GIG) for all line of business and reduce
outstanding invoices
Passenger Experience
› Provide best in class digital experience
and improve passenger satisfaction
› Understand passengers mobility
patterns using both Wi-Fi and cellular
networks and increase revenue per
passenger
› Customize the media/advertising
content to the user
Asset Management
› Use unlicensed networks to connect
anything at the airport which can make
it smarter
› Using real time data and powerful
analytics tools enable you to optimize
anything from temperature and
lightning to tracking and movements
Offerings
Ericsson Internal | 2014-04-07 | Page 27
Ericsson airport References
Backbone & Transmission
networkAENA, Spain
Billing & SettlementGuarulhos, Brazil
Airport SurveillanceMiami Dade Airport Authority, USA
Billing & SettlementGaleão International Airport, Brazil,
Billing & SettlementO’Hare International Airport, US,
Indoor CoverageMcCarran International Airport, Las
Vegas, USA
Indoor CoverageMalpensa Airport, Milan, Italy
Indoor CoverageNew Bangkok International Airport,
Thailand
Indoor CoverageAtaturk Airport, Istanbul, Turkey
Indoor CoverageKuala Lumpur International Airport,
Malaysia
Indoor CoverageSantiago de Compostela Airport,
Spain
Indoor Coverage
International Airport, Algiers,
Algeria
Indoor CoverageLisbon Airport, Lisbon, Portugal
Indoor CoverageBarajas Airport, Madrid, Spain
Ericsson Internal | 2014-04-07 | Page 28
Ericsson UNLICENSED IOT Network for Low power sensors
© Ericsson AB 2016 | 2016-02-11 | Page 28© Ericsson AB 2016 | 2016-02-11 | Page 28
Ericsson Internal | 2014-04-07 | Page 29
Ericsson UNLICENSED IOT Network for Low power sensors
© Ericsson AB 2016 | 2016-02-11 | Page 29
Portfolio & Services Benefit Experience
› Ericsson can offer managed Low Power
Wide Area Networks as a Service that
enables connectivity for all airport assets.
› By this airport can monitor temperature,
movements patters/tracking, utilization,
lighting, electricity, etc
› Using this unlicensed network an Airport can
take full benefits of IoT using Ericsson
analytics and visualization platforms
› A single LPWAN cell can cover a radius of
up to 35 km enabling low cost subscription
and devices/sensors with battery lifetime of
up to 10 years.
› Data speeds can handled from 200 bit/s up
to 11Kbit/s
› An Low power wide area network includes
Self serviced IoT cloud for device
management and Standard API’s
› As a market leader for LTE, Narrow Band IoT
and Unlicensed IoT we can guarantee the
best solutions for the specific purposes
› Ericsson also brings the capability to deploy
Unlicensed network anywhere in the world
and sharing the infrastructure cost between
users
› With open network API’s Ericsson enables
service innovation to third parties.
Ericsson Internal | 2013-10-14 | Page 30
Thank You
Ericsson Internal | 2013-10-14 | Page 31