48
SAM FIELD HEAD OF CREATIVE TECHNOLOGY EMEA RYOT x VERIZON MEDIA THE FUTURE IS PHYGITAL

THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

  • Upload
    others

  • View
    4

  • Download
    0

Embed Size (px)

Citation preview

Page 1: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

SAM FIELDHEAD OF CREATIVE TECHNOLOGY EMEARYOT x VERIZON MEDIA

THE FUTURE IS PHYGITAL

Page 2: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

2

HELLO, WE ARE RYOT.WE ARE A NEXT-GENERATION CONTENT STUDIO AND THE CREATIVE ARM OF VERIZON.

Page 3: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

3

THE FUTURE IS PHYGITALEVERY MAJOR EVENT NOW REQUIRES A DIGITAL TWIN

Page 4: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

T E C H N O L O G YS T O R Y T E L L I N G

4

WE ARE THE INTERSECTION BETWEEN:

Page 5: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

CONSUMERSARE CHANGING

CONTENTIS CHANGING

CONNECTIVITYIS CHANGING

Page 6: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

6

CONNECTIVITY ISCHANGING

Page 7: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time
Page 8: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

8

WHAT DOES 5G REALLY MEAN?

BANDWIDTH LATENCY

10 GB/SPeak data rate

1-10MSSpeed of signal

5G20x

Page 9: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

APPLE AR/VR GLASSES

Page 10: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time
Page 11: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

CVD19 ACCELERATES AR/VR M&A ACTIVITY

Page 12: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

TREND: PHYGITAL (INTEGRATION OF PHYSICAL & DIGITAL)

AUGMENTED REALITY THE METAVERSESPATIAL COMPUTING

Page 13: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

13

CONSUMERS ARECHANGING

Page 14: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

14

MEDIA CONSUMPTION IN THE AGE OF COVID-19

GEN ZMILLENNIALSGEN XBOOMERS

MEDIA CONSUMPTION % WHO SAY THEY HAVE STARTED CONSUMING OR ARE

CONSUMING MORE OF THE FOLLOWING SINCE THE OUTBREAK

Page 15: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

CVD19 ACCELERATES USE OF AR/VR

Page 16: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

86% OF 18-24s (83% MILLENNIALS) NOW EXPECT THEIR DIGITAL EXPERIENCES AND INTERACTIONS WITH BRANDS ONLINE TO BE SEAMLESS, INNOVATIVEAND ENHANCE THEIR REAL WORLD…

YOUGOV x VERIZON MEDIA 5G STUDY (MARCH 2020)

Page 17: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

17

CONTENT ISCHANGING

Page 18: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

SHARED 3D REAL-TIME

Page 19: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time
Page 20: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time
Page 21: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

PARTY ROYALE

Page 22: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

22

INTO THE METAVERSE

Page 23: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time
Page 24: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time
Page 25: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

MARC JACOBS & VALENTINO x ANIMAL CROSSING

Page 26: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time
Page 27: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

MINECRAFT - SQUARE GARDEN & BLOCK BY BLOCKWEST

Page 28: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

BLOCK BY BLOCKWEST

Page 29: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

29

FILLING THE VOID

Page 30: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time
Page 31: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time
Page 32: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time
Page 33: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

MILAN, HELSINKI, LONDON & SHANGHAI GO DIGITAL

Page 34: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

SHANGHAI FASHION WEEK

Page 35: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

35

ART IMITATING LIFE

Page 36: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

ALTSPACE VR - SOCIAL VR

Page 37: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

MAN RECREATES HIS FAVOURITE PUB

Page 38: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time
Page 39: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

VERIZON 5G LABS x WXR FUND

Page 40: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

DIGITAL TWIN - GAROU x 5G LABS

Page 41: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

HELSINKI’S VR GIG

Page 42: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

WAVE XR

Page 43: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

43

WHAT NEXT?

Page 44: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

44

SHORT & MID-TERM

PRODUCTION COSTS AND TIMELINE

VIRTUAL PRODUCTIONLED SMARTSTAGE

LED walls and floor create 3D, game

engine rendered scene for production

REMOTE PRODUCTIONGREEN SCREEN

Build bespoke 3D studio / set and place

talent into scene using green screen

VIRTUAL REALITYSOCIAL VR LIVE-STREAMED

Host experience in VR and place virtual

cameras to deliver live stream to video

GAME ENGINEINTERACTIVE VIRTUAL EVENT

Build entire 3D worlds in game engine

(e.g. Unreal) for an interactive experience

Page 45: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

4545

VOLUMETRIC CAPTURE

Page 46: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.

PHOTOGRAMMETRY VIRTUAL PRODUCTION REAL-TIME ANIMATIONVOLUMETRIC CAPTURE

RYOT 5G STUDIO FACILITIES

REAL-TIME, 3D CONTENT & EXPERIENCES

Page 47: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

SHARED 3D REAL-TIME

Page 48: THE FUTURE IS PHYGITAL · the future is phygital ... engine rendered scene for production remote production green screen ... volumetric capture photogrammetry virtual production real-time

48

THANK YOU

CONTACT: [email protected]