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16th Annual LRC Internationalisation & Localisation Conference

The Future is All About You

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MARKET SIZE IN BILLIONS

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The future has never been brighter for the localization industry The changing content consumption and creation models create new opportunities and require new translation and localization models The Individual is Empowered: Author, Consumer, Employee, Translator

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Homeland Security takes to Twitter

Earthquake in DC, 8/23, 1:51 edt. Immediate loss of cell service. Social Networks posted RT @DHSJournal: Quake: Tell friends/family you are OK via text, email and social media (@twitter & facebook.com). Avoid calls. less than a minute ago via Twitter for BlackBerry®

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Speed of Tweet

Distance from Washington DC to NY. 225 miles or 362km. 70 seconds for Earthquake to get to NY. 30 seconds to get out phone, type Twitter message and have immediate post re. earthquake.

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Open Mic on Twitter

#DCearthquake Breaking: Obama administration points out they “inherited” fault lines from previous administrations. "There was just a 6.0 earthquake in DC. Obama wanted it to be 3.4, but the Republicans wanted 6.0, so he compromised."

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Recovering from the Devastation

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There’s 2 billion internet users. We have all become authors. Volunteer authors have written more than 17 million articles in dozens of languages to create the popular online encyclopedia, Wikipedia. More than 100,000 volunteers have indexed more than 500 million genealogical records in 11 languages at FamilySearch.org.

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Reader to Leader Framework

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More Venn than Linear

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Premier global financial services firm

They have an extremely active global community of users. China is especially active and prolific They have no idea what China is talking about.

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1. Social media will be dwarfed by social business

2. People do business with people, not companies 3. Your employees need to be digital citizens, too 4. You don’t need to eat the whole social business elephant in one bite 5. A social business can be a good business. 6. Enough already with the useless email chains

Fast Company: Social Business

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63% of executives believe that social applications for business represent a fundamental shift in how work will get done and how companies will engage with customers 53% of executives believe they must adopt Social Business 62% of executives cite the potential to achieve “better customer loyalty and service levels” and 57% anticipate “increased revenue or sales” 62% of all respondents think that businesses need to leverage social software inside and outside their organizations in order to remain competitive; 54% of millennials said that they are more likely to rely on and make purchase decisions from information shared via personal contacts in online communities versus 33 percent more likely to use information from “official” company sources 83% of executives leverage at least one social network for work use.

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Big Data is Big Business

1. Entity Extraction 2. Sentiment Analysis 3. Web Analytics 4. Cloud Marketing 5. Social Business Content

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Macro Trends

Index: Google Search: Google Create : YouTube, MySpace, Facebook, Curation: Digg, Delicious, Twitter, Facebook Intelligent *Multilingual* Push: Coming

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• Continuous publishing means continuous translation.

• Rapid/immediate aging of most relevant materials.

• If knowledge is cumulative, then the latest information is the best information.

• Search algorithm increasingly weight recency to relevance.

Continuous

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PROBLEM 23

Translations are slow and expensive..

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Content Value Index

» Three Levels of Trusted Translation

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Content Value Index

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We’re all authors The enterprise is going social If this is all about content, isn’t localization the gateway to the multilingual web? Managing multi-lingual content authoring, translation, cross language information sharing is the future Localization technology needs to be part of the Technology Stack

Conclusion

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» @RobVandenberg » @Lingotek

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Q and A