The Funded Oct 2008

8/14/2019 The Funded Oct 2008

1/16

ArcoStreams


2/16


3/16


4/16

CDN Markets Problem

While bandwidth and storage pricing goes down in acommoditized market, labor costs continue to rise

People want to shop online for services and have less humaninteraction

CDNs make it difficult for companies to post content to theweb; no way to register quickly and automatically postcontent for web viewing; setting up an account and starting

can take 9+ days

No company has figured out how to put every ingredienttogether


5/16

Online Video AdMarkets Problem

Most ad campaigns take 2+ weeks to implement

Separate contracts for ad serving and ad sales, encoding,

CDNs, and metrics/reporting

Difficult for all the pieces to fit together (i.e. matching thead w/ the content immediately following it)

No company has figured out how to put every ingredienttogether


6/16

Our Solution

Our automated content management & ad

insertion/campaign management system cuts productioncycle to 20 minsOne company does it all (ad sales, serving, encoding,multiple CDNs, reporting and metrics)

We serve both the ad and the content behind the adWe have access to all types of meta information on viewinghabits that advertisers find extremely valuableWe make the pieces fit together

(Content &Advertising Network Delivery EnginE)


7/16

Day 1 Day 9

Encode

videoassets

Contactvarious

contentdeliverynetworkcompanies

Set up

testaccount

Obtainpricing;evaluateserviceofferings

Contractw/ CDN;CDNaccountopened

FTP

Uploadencodedcontent

to CDNfortrial

Reporting

set up andcontentstreaming

Typical On Demand ContentTimelime

Day 4 Day 6


8/16

Minute#1

Minute#20

Encodingfinished;linksavailable

forposting

Sign upforservicesonline;accountset up fortesting

Transcodertakes 3-5minutesto produce

digitizedcontent

Takecontent&upload tonetwork

Addcontentprotectionand begin

an adcampaignif needed

Placelinks tocontenton

websites

BeginStreaming

Our Timelime

Minute#5

Minute#15


9/16

CDN CDN CDN

Basic System Diagram

ReportingEngine

YieldManagement

AccountDatabase

AccountManage-

mentAnalytics AdServer

File Management

DRM

Candee Web Interface


10/16


11/16

Vision for CANDEE

Vision: Serve all the webs content and advertising

Objective: To create the easiest to use essential media deliverysystem that increases profit for publishers and advertisers.


12/16

Walk Thru

MarketingMarketing pages

The CoreAccount set up

Basic Media Management and EncodingAd ServerReporting

Value Added ServicesContent CategorizationSpecialized MetricsUser Generated Content Systems

Specific ImplementationsSundance (UGC plus CDN)Monterey Bay Aquarium (live streams, revised metrics)Music Choice (paid services, hashkey)


13/16

Ad Server

Core FeaturesAccount creation for publishers, advertisers and hybridInvoice creationAd Invocation (pre roll code)

TargetingPlacement, Geotargeting

Capping and PacingAd Target and Serving Capabilities

Supports Audio, Video, and BannersCan be accessed in standard ad code waysSeveral API options for integration into players

Media ManagementUpload, Storage and Auto EncodePublish to CDN

ReportingBy Account, Campaign, Creative, Placement, Site


14/16


15/16

Dec2008

Jan2011

Increasesalesstaff;booth at

Ad Tech,tradeeventsplannedfor latesummer/fall

Hire COO,VP, & AdSales;ramp up

ops

Increasemarketing;hire moresales and

supportstaff;rollout ofnewproducts

Sales teamat 9-10;increaseof

marketingspending;Ad Tech SFin April

Sales rampto morethan$2M/month

Staffgrows to25+;monthly

salesapproach$4M

3 Year Horizon

Jan2009

Feb2009

FundingCompleted

Mid2009

Jan2010

Mid2010


16/16

Summary

Established profitable company with realcustomers and real cash flow

Looking to raise $1 million by end of 2008

Efficient Operations and Fund Development

Road Map calls forHiring VP of Sales, Sales Staff Marketing $$$ going to SEO, Ad Words, Trade eventsRegular upgrades of all servicesAddition of new networks to CDN pool

Documents

The Funded Oct 2008