Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
THE FRIARY/REFASHIONED
ACORN Profile 2 Income Charts
NEXT
GUILDFORD/REVEALEDIntroductIon catchment area maps demoGraphIcs
THE CENTRE/REVITALISEDredevelopment retaIl revIewed
CONTACTS/RESPONDuseful numbers & emaIl addresses
THE FRIARY/REFASHIONED
ACORN Profile 2 Income Charts
neXt
GuIldford/revealedREAD mORE
bacK
THE FRIARY/REFASHIONED
ACORN Profile 2 Redevelopment ReviewedACORN Profile 1 Income Charts Contacts
BACK NEXT
retailcatchment mapIntroduction
Guildford is the 15th most affluent town in the uK, with a total
catchment of 730,723 people and weighted potential spend
of £1.2bn. the average household spend per annum on retail
goods and dining is £14,500 (uK £13,200), and 44% of the
population are in the three most affluent acorn groups.
The Friary redevelopment has significantly improved the quality of retail in Guildford, providing modern space and delivering an impressive retail mix to compliment the strength of the unique high street.
The redevelopment of The Friary has increased the centre’s attractiveness score in CACI’s Retail Footprint leading to a 23.2% increase in the weighted spend potential of the centre.
SECONDMOST CREDIT CRUNCH RESISTANT RETAIL CENTRE IN UK1
TOP 5 SHOPPING TOWN
IN THE UK1
IntroductIon
GuIldford/revealed
WEIGHTED POTENTIAL SPEND OF
£1.2 BILLION
HIGHLY AFFLUENT SUBURBS IN PRIMARY & SECONDARY TRADE AREA
1CACI Retail Footprint Study 2010/2011
THE FRIARY/REFASHIONED
ACORN Profile 2 Redevelopment ReviewedACORN Profile 1 Income Charts Contacts
BACK NEXT
retailcatchment mapIntroduction
catchment area map
wInchester
basInGstoKe
horsham
epsom
camberleYwoKInG
woKInGham
GUILDFORD
KeY:
Primary
Secondary
Tertiary
Guildford is located in the heart of surrey, less than 31miles (50km) from london within easy reach of Gatwick and heathrow airports. the centre benefits from two rail stations with excellent rail links to london (40min) and the south coast (50min) and direct road links served by the m25, m3 and a3.
Guildford’s famous cobbled high street attracts shoppers from throughout the region with approximately 3million tourist visits annually.
BEDFORD ROAD 1033 spaces with direct bridge link to the centre PARK & RIDE Drops off at The Friary Bus Station FRIARY BUS STATION Adjacent to The Friary centre
woKInG
GodalmInGfarnham
aldershotfleet
crowthorne
hooK
bracKnellascot
west bYfleetcobham
esherchertseY
shepperton
farnborouGh
frImleYcamberleY
sandhurst
woKInGham
alton
haslemere
bordon
petersfIeld
pulborouGh
bIllInGshurst
horsham
dorKInG
cranleIGh
GuIldfordupper hale
20 KIlometres
GuIldford/revealed
THE FRIARY/REFASHIONED
Introduction Catchment Map Redevelopment ReviewedIncome Charts Contacts
BACK NEXT
retail
demoGraphIcs
GuIldford/revealed
WealthyAchievers44.5%
Hard Pressed 11.2%
ModerateMeans3.7%
Comfortably Off 26.5%
UrbanProsperity13.8%
84.9% of the catchment come from the most affluent ACORN groups of Wealthy Achievers, Urban Prosperity and Comfortably Off.
source: 1. CACI 2011 Report (Includes primary, secondary and tertiary trade areas)
ACORN PROFILE1
GuIldford/revealed
acorn profile 2acorn profile 1
THE FRIARY/REFASHIONED
Introduction Catchment Map Redevelopment ReviewedIncome Charts Contacts
BACK NEXT
retail
The Friary Centre sIGnIfIcantlY over IndeXes against UK average for most affluent acorn shopper of Wealthy Executives. There are over three times as many than the UK average.
demoGraphIcs
KeY Catchment UK Average
% H
ous
eho
lds
0
5
10
20
15
25
35
30
Wea
lthy E
xecu
tives
Affluen
t Grey
s
Flour
ishing
Familie
s
Prosp
erous
Profes
siona
ls
Educate
d Urb
anite
s
Aspirin
g Sing
les
Start
ing O
ut
Secu
re Fa
milies
Settl
ed Su
burbia
Pruden
t Pen
sione
rs
Asian C
ommunitie
s
Post Ind
ustri
al Fa
milies
Blue-co
llar R
oots
Stru
ggling Fa
milies
Burden
ed Si
ngles
High Rise
Hard
ship
Inner
City
Adve
rsity
WEALTHYACHIEVERS
URBANPROSPERITY
COMFORTABLYOFF
MODERATEMEANS
HARDPRESSED
ACORN PROFILE1
source: 1. CACI 2011 Report (Includes primary, secondary and tertiary trade areas)
GuIldford/revealed
acorn profile 2acorn profile 1
THE FRIARY/REFASHIONED
Introduction Catchment Map Redevelopment Reviewed Contacts
BACK NEXT
retailacorn profile 2 Income charts
Exp
end
iture
(£k)
0
0.5
1.0
1.5
2.0
Fashio
n
Footwear
Jewelle
ry
Leisu
re
General R
etail
Homewar
es
Comm
unicatio
ns
demographics
GuIldford/revealed
category weighted expenditure (£m)*
comparison Goods 471.2Fashion 118.3Footwear 18.9Jewellery 19.2Leisure 131.9General Retail 69.7Homewares 103.6Communications 9.7
other spend categories 731.1Retail Services 49.9Food Catering 239.8Food Retail 386.6Travel 51.9Cinema 2.9
total spend 1,202
SPEND BY CATEGORY1AVERAGE HOUSEHOLD SPEND1mEAN HOUSEHOLD INCOmE1
source: 1. CACI 2011 Report (Spend includes primary, secondary and tertiary trade areas)
TotalCatchment
Primary Secondary Tertiary
Trade Area
30
40
35
50
45
Mea
n A
nnua
l HH
Inco
me
(£k)
Household incomes are 29% higher than the UK average and 14% higher than those in the South East.
In every category Guildford has spend levels equal to, or better than the UK average.
KeY Catchment UK AverageKeY Catchment UK Avg. South East Avg.
demoGraphIcs
THE FRIARY/REFASHIONEDNEXT
the centre/revItalIsedREAD mORE
THE FRIARY/REFASHIONED
Introduction Catchment Map ACORN Profile 2 ReviewedACORN Profile 1 Income Charts Contacts
BACK NEXT
retailredevelopment
LARGE FORmAT UNITS NOT PrEvIOuSLy AvAILAbLE
IN GuILDFOrD
22 NEW RETAILERS 17 NEW TO GUILDFORD
STRONG FOOTFALL INCREASE
OF 8.1%COMPARED TO A NATIONAL DECLINE OF 1.4%
refurbIshed
new entrances & contemporarY InterIors
new floors, centre fInIshes, ceIlInGs, lIGhtInG, pIlasters & balustrades
customer facIlItIes IncludInG soft seatInG, sIGnaGe and toIlet facIlItIes
new 8-unIt food court
fIve new msu operators
new aspIratIonal fashIon mIX
£40m has been invested to reposition and refurbish The Friary Shopping Centre in the heart of historic Guildford to create large modern retail space within a quality shopping environment.
redevelopment
the centre/revItalIsed
THE FRIARY/REFASHIONED
Introduction ACORN Profile 2 ReviewedACORN Profile 1 Income Charts Contacts
BACK NEXT
catchment map retailredevelopment
retaIl
17 RETAILERS NEW TO GUILDFORD
4 RETAILERS INCREASING PRESENCE IN GUILDFORD
hollIster / urban outfItters / prImarK / muJI / republIc / manGo / nIne west / Kurt GeIGer / schuh / bouX avenue / sabIchI / bebe bIsou / m.b.t / sunGlass hut
10 RETAIL SPACES TO DINE62 SHOPS3 SHOPPING LEVELS
topshop / Increased unit from 13,500sqft to 24,000sqft
rIver Island / Relocated & increased from 5,000sqft to 10,000sqft
hmv / Increased unit from 7,000sqft to 11,500sqft
costa / Opened in The Friary – their second store in Guildford
the centre/revItalIsed
THE FRIARY/REFASHIONED
Introduction ACORN Profile 2ACORN Profile 1 Income Charts Contacts
BACK NEXT
reviewedcatchment map retailredevelopment
revIewed
the centre/revItalIsed
URBAN OUTFITTERS“ The Friary has created an inspiring
fashion destination offering a contemporary environment with the choice of exciting new brands to compliment the shopping experience offered in Guildford. “
TERIYAKI EXPRESS“ The new look Friary Centre
has been an ideal location to launch our new upmarket quick service Japanese restaurant concept. Our target audience can be found here in abundance and the recent repositioning of the centre has helped to attract more customers.“
mUJI“ Muji had a very busy opening
period with sales equivalent to our central London stores ”
BOUX AVENUE“ Since opening our new store in The
Friary, Boux Avenue has experienced a very positive first three months trading with high footfall and excellent sales over the Christmas period. Boux Avenue’s complimentary bra fitting service and wide size range offering have both been particularly well received by shoppers at The Friary, and following our warm reception in Guildford we are now looking at expansion opportunities across the UK. “
REPUBLIC“ Republic has enjoyed
massive success since its opening at The Friary Centre and has exceeded our sales expectations. The Centre has enjoyed massive changes and is now seen as the heart of shopping in Guildford with a great mix of the best fashion brands “
THE FRIARY/REFASHIONED
Introduction Catchment Map ACORN Profile 2 Redevelopment Revitalised ReviewedACORN Profile 1 Income Charts
BACK NEXT
contacts
contacts/respond
A limited number of opportunities exist for fashion and food retailers wishing to relocate to The Friary, Guildford.
For further details please contact:
General leasing enquiries
rupert long, briant champion longT +44 (0) 207 434 7104e [email protected]
food leasing enquiries
emma flather, davis coffers lyonsT +44 (0) 207 299 0691e [email protected]
THE FRIARY/REFASHIONED