The Four-Step Process for Igniting Social Media Marketing ... · Intelligent Design Apologetics Research Christian conversion Reporter Evidence Darwin Defending faith Experiment Testimony

PyroMarketing 909 Miranda Place Franklin, TN 37067 615-812-3821 www.pyromarketing.com

The Four-Step Process for Igniting Social Media Marketing Fires

For help marketing your products, training your staff, or understanding how to structure your company for the

digital future contact,Greg Stielstra

[email protected]

3/19/2010 Copyright PyroMarketing 2010 2

Human Nature

EnvironmentalConditions

Behavior

Historical Era ?-1439

• Dialogue

• One to one

• People-focused

• People & Brands are peers

• Brand perception through experience

• People organize by proximity

• “How may I help you?”


Mass Era 1439-1999

• Monologue

• One to many

• Product-focused

• Media/Brands more powerful than people

• Brand perception through advertising

• People organize by proximity

• “How can we get the word out?”


Well connected to mediaPoorly connected to each other

copyright PyroMarketing


Organize by proximity into communities of convenience

Communications Transformation: From Centralized to Socialized

1960 1970 1980 1990 2000 201019501940

Telephone

AM Radio

TVFM Radio

Cable TV

Cell phone

Email

Mass Media Dominate Interpersonal Media Dominate

Internet

Social networks

Twitter

blogsSkype

Online videoIM

Fax Pager

Camera phones

SMS

Photo sharingSatellite TV

One to Many Many to Many

Digital Era 2000-?

• Trialogue

• Affinity-Focused

• Many:Many that feels like 1:1

• People as powerful as brands

• Brand perception through experience & recommendation

• People organize by affinity


Poorly connected to mediaWell connected to each other



Organize by affinity into communities of interest

Selective Perception


Prospect Theory

Benefit of a gain

Pain of a loss

+$1

-$1

The paradox of choice


Copyright Greg Stielstra 2003


Word Association Table

The Case for a Creator

Creation Christian Science Lee Strobel Journalist Law

Intelligent

Design

Apologetics Research Christian

conversion

Reporter Evidence

Darwin Defending faith Experiment Testimony News Verdict

Evolution Bible Teaching Former Atheist Author Case

Genesis

Writer

Trial

Atheist

Search Combinations



Intelligent

Design


conversion

Reporter Evidence


Evolution Bible Teaching Former Atheist Case

Genesis Trial

Atheist

Search Combinations



Intelligent

Design


conversion

Reporter Evidence



Genesis Trial

Atheist

Search Combinations



Intelligent

Design


conversion

Reporter Evidence



Genesis Trial

Atheist

Uncover New Associations

• Panda’s Thumb: pro evolution website

– National Center for Science Education

– List and contacts for Op-Ed

• Scopes Trial

– Dayton Tennessee

– March 13, 1925

– ACLU

– Butler Act• Teaching Evolution and Creation in Schools

– Court TV

http://www.ncseweb.org/

Word Association Table



Intelligent

Design


conversion

Reporter Evidence


Evolution Bible Teachers Former Atheist Court TV Case

Controversy Genesis Schools Trial

Atheist ACLU Legislation

Education Constitution

Curriculum Scopes Trial

CEAI

• CEAI 8000 Christians teaching in public schools

– Website

– Database

– Newsletter

– Convention

http://www.ceai.org/

The Idea Center

• Intelligent design clubs on high school and college campuses

– Promoted book in club starter kits

– Website

– Reviewed

– Database

Facebook Groups


http://www.facebook.com/search/?init=srp&sfxp=&q=prayer&o=69&c1=4&c2=72

www.meetup.com


http://www.meetup.com/

www.search.twitter.com


http://search.twitter.com/search?q=%22chaos+scenario%22

www.tweetreach.com


www.socialmention.com


http://socialmention.com/search?q=%22chaos+scenario%22&t=blogs



Content Conversation

2 Sides of Social Media Coin




Online Video


www.ustream.com



Facebook Fan Page


Widgets


http://thechaosscenario.net/blog/

http://widget.collecta.com


http://widget.collecta.com/

www.addthis.com


http://www.addthis.com/


Hollow


1. Gather the driest tinder– Found 1800 eating disorder groups & leader contact info

2. Touch it with the match– Free book to 100 leaders – Sample chapters online– 4 articles to 25 article sharing sites– Excerpts to blog and Twitter

3. Fan the flames– Reading group materials – discussion guide, author video, PowerPoint, quiz– Widget – sample chapter, author video, link to store– Social network for people with eating disorders– Author engaging in social media discussions as they emerge

4. Save the coals– Database of group leaders– Database of discussion group participants– Facebook Fan Page


“Perhaps if the existing community would take now and

then the trouble to pass in review the changes it has

already witnessed, it would be less astounded at the

revolutions which continually do and continually must

flash before it; perhaps also it might with more grace

accept the inevitable, and cease from the useless attempts

at making a wholly new world conform itself to the rules

and theories of a bygone civilization.” —Charles Francis

Adams, Jr.


The Four-Step Process for Igniting Social Media Marketing Fires

For help marketing your products, training your staff, or understanding how to structure your company for the

digital future contact,Greg Stielstra

[email protected]

Documents

The Four-Step Process for Igniting Social Media Marketing ... · Intelligent Design Apologetics Research Christian conversion Reporter Evidence Darwin Defending faith Experiment Testimony