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The Four Keys To
Unlocking DevOps
Kendra Little, Founder of SQL Workbooks, Microsoft Data
Platform MVP, Evangelist at Redgate
@Kendra_Little
Agenda
What kind of company is Domino’s?
Domino’s is “an e-commerce
company that sells pizza”
Digiday, April 2015
https://www.theatlas.com/charts/S18QCJyhe
https://www.theatlas.com/charts/r1u6xxy3e
How’d they do it?
Focus on the customer
Experimentation by empowered teams
Visualization of key metrics
Why did Blockbuster fail?
Blockbuster almost succeeded
https://hbr.org/resources/images/article_assets/hbr/1104/R1104A_A_lg.gif
‘Total Access’ was built in a silo
Lacked critical support in the board of directors
Franchisees felt blindsided
No cultural change across diverse groups
Greg Satell’s article: https://www.digitaltonto.com/2017/you-cant-change-fundamental-behaviors-without-changing-fundamental-beliefs/
1986 2018
12,000 employees across 40 countries
500 people in digital ops
5 employees
1998
First Nespresso ecommerceplatform
“Digital transformation is really a
business transformation. And it’s all
about the customer.”
Cyril Lamblard, Nespresso
“I am the head of eCommerce, but my
incentives on sales performance are not
on eCommerce– it’s global. So we are
winning all together.”
Cyril Lamblard, Nespresso
The four keys
to unlocking
DevOps
Standardizeteam-based development
Standardize – cultural change
• Everyone orients to
the compass of the
customer
• Break down silos
between marketing, IT,
Dev, and more
Automatedatabase deployments
Automate – cultural change
• Focus on constant
learning and
improvement
• Break down tasks and
experiment
relentlessly
Monitorperformance & availability
Monitor – cultural change
• Bring visibility of company health and customer experience into every part of the business
• Empower the people at the edge
Protectand preserve data
Protect – cultural change
• Only use data in
accordance with
customers’ consent and
along with their intent at
every step, by default
• Design against disaster
Standardizeteam-based development
Protect and preserve data
Automatedatabase deployments
Monitorperformance & availability
Next steps:
Interact
Learn
Connect
Sources & References: Domino’s
• https://medium.com/@JonHall_/on-digital-transformation-itsm-and-devops-oh-and-pizza-93acd09dbdb8
• https://www.cmo.com/opinion/articles/2016/12/19/how-dominos-disrupted-the-delivery-game-and-became-a-leader-in-customer-delight.html
• https://www.ey.com/au/en/services/strategic-growth-markets/ey-accelerating-growth-ey-7-drivers-of-growth-operations-dominos-bakes-in-agile-innovation-and-the-need-to-fail-fast
Sources & References: Blockbuster
• https://medium.com/s/story/how-blockbuster-kodak-and-
xerox-really-failed-its-not-what-you-think-e0a8c12e863d
• https://hbr.org/2011/04/how-i-did-it-blockbusters-former-
ceo-on-sparring-with-an-activist-shareholder
• https://www.digitaltonto.com/2017/you-cant-change-
fundamental-behaviors-without-changing-fundamental-
beliefs
Sources & References: Nespresso
• https://go.forrester.com/what-it-means/ep59-
nespresso-digital-transformation
• https://www.nestle-nespresso.com/asset-
library/documents/nespresso%20-
%20history%20factsheet.pdf