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 www.detecon.com Clemens A. Aumann [email protected] The forgotten alternative Getting more revenue from existing customers Telecommunications operators throughout the world are facing saturated markets and declining prices. A leftover from earlier market development phases is that many organizations are still lined up for the acquisition of new customers. Old ways of thinking are likely to block the view towards potential that is all ready for the taking: the existing customer base. A variety of options are open to develop customer knowledge into a significant competitive advantage. What is even more important is the realization that targeted customer contact offering appropriate services can increase revenues and improve the customer relationship at one fell swoop. Achieving more revenue by fulfilling more of the existing customers’ demands requires a complete rethink and a willingness to learn. The asset ‘customer knowledge’ can then be transformed successfully into new business models such as mobile advertising. > Detecon Executive Briefing

The forgotten alternative: Getting more revenue from existing customers (Detecon Executive Briefing)

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