The five graphs of telecommunications may 22 2013 webinar final

Innovate. Share. Connect.

Boston June 10-11Chicago June 12-13www.graphconnect.com

graphs are everywhere

Wednesday, May 22, 13

http://www.graphconnect.com


Neo Technology, Inc Confidential

The Five Graphs of Telecommunications

Philip Rathle, Sr Dir ProductsNeo Technology (Neo4j)

[email protected]: +1.650.918.9595

http://twitter.com/prathle

Sustainable Competitive Advantage from Graphs, using a Graph Database


mailto:[email protected]

mailto:[email protected]

http://twitter.com/emileifrem

http://twitter.com/emileifrem


Agenda

1. Graphs in Parallel IndustriesGartner’s “5 Graphs” for Consumer Web

2. The 5 Graphs of Telecommunications & Real-World Examples

3. Technologies for Deriving Sustainable Competitive Advantage from one’s Graphs

4. Who’s Using Them and Why

5. Q&A



Let’s Consider...



Consumer Web Giants Depends on Five GraphsGartner’s “5 Graphs”

Social Graph

Ref: http://www.gartner.com/id=2081316

Interest Graph

Payment Graph

Intent Graph

Mobile Graph


http://www.gartner.com/id=2081316

http://www.gartner.com/id=2081316


The 5 Graphs of Telecommunications



#1: The Network GraphGraphs in Communications

Router

Service

DEPEN

DS_ON

Switch Switch

Router

Fiber LinkFiber Link

Fiber Link

Oceanfloor Cable

DEP

END

S_O

N

DEPEN

DS_O

N

DEPENDS_ON

DEPEN

DS_O

NDEPENDS_ON

DEPENDS_ON

DEPENDS_ON

DEPENDS_ON

DEP

END

S_O

N

LINKED

LINKED

LINKED

DEPENDS_ON

Network Inventory,Cost Accounting




Router

Service

DEPEN

DS_ON

Switch Switch

Router


Fiber Link

Oceanfloor Cable

DEP

END

S_O

N

DEPEN

DS_O

N

DEPENDS_ON

DEPEN

DS_O

NDEPENDS_ON

DEPENDS_ON

DEPENDS_ON

DEPENDS_ON

DEP

END

S_O

N

LINKED

LINKED

LINKED

DEPENDS_ON


Impact Analysis, Failure Analysis,

Alarm Correlation




Cell Signal Analysis

Router

Service

DEPEN

DS_ON

Switch Switch

Router


Fiber Link

Oceanfloor Cable

DEP

END

S_O

N

DEPEN

DS_O

N

DEPENDS_ON

DEPEN

DS_O

NDEPENDS_ON

DEPENDS_ON

DEPENDS_ON

DEPENDS_ON

DEP

END

S_O

N

LINKED

LINKED

LINKED

DEPENDS_ON


Impact Analysis, Failure Analysis,

Alarm Correlation



Use in modeling of physical and logical networks

‣ impact analysis, configuration management, network inventory




Network Signal Analysis







Reference: http://www.slideshare.net/craigtaverner/playing-on-the-edge


http://www.slideshare.net/craigtaverner/playing-on-the-edge

http://www.slideshare.net/craigtaverner/playing-on-the-edge

Service Assurance& Network Failure Analysis

*These specific visualizations built using Tom Sawyer SoftwareWednesday, May 22, 13


#2: The Customer GraphGraphs in Communications

Mobile apps, Collaboration,

Social Recommendations,Location based services,

and more...



Reference: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor

Graphs in Communications#2: The Customer Graph


http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor






















Social-Mobile Examples



#3: The Call Graph Graphs in Communications

Plan & Feature Recommendations, Assess Churn Risk.Aggregated CDRs to construct inferred social graph.



#4: Master Data GraphGraphs in Communications

Organizational “Hierarchy”,Product “Hierarchy”



#4: Master Data GraphGraphs in Communications

Organizational “Hierarchy”,Product “Hierarchy”

Resource Authorization(Product & Customer Graphs)

Ref: http://www.slideshare.net/verheughe/how-nosql-paid-off-for-telenor





#5: The Help Desk GraphGraphs in Communications

Online Recommendationsfor Case Avoidance



Technologies to Leverage The 5 Graphs



• Growing market. Neo4j is the leading graph database in the world today

• Open Source & Commercial Model

• 500,000+ downloads

• Community Ecosystem: active forums, code contributions, etc.

• Product under development since 2000. In 24x7 production since 2003

The Graph Database


The Zone of SQL Adequacy

Connectedness of Data Set

Perfo

rman

ce

SQL database

Requirement of application




Perfo

rman

ce

SQL database





Perfo

rman

ce

SQL database


Salary List

ERP

CRM




Perfo

rman

ce

SQL database


Salary List

ERP

CRM

Network / Data CenterManagement

Social

Master DataManagement

Geo




Perfo

rman

ce

SQL database


Salary List

ERP

CRM

Network / Data CenterManagement

Social

Master DataManagement

Geo

Graph DatabaseOptimal Comfort Zone


LIVES WITH

LOVES

OWNSDRIVES

LOVESname: “James”

age: 32twitter: “@spam”

name: “Mary”age: 35

property type: “car”

Graph data model

brand: “Volvo”model: “V70”



AUTHENTICATES

TRANSMITS_DATA

ASSIGNED_TOCONNECTS_TO

AUTHORIZEStype: “Mobile”

model:“iPhone 5”IMEI: 99 000107 765315 1

type:“BTS”Height_m: 9.8Power: 400A

Backup_Generator:”Y”

device type: “Test”type: “Trunk”

mbps_capacity:5000

type: “Central Office”CLLI Code: “PTLEORTEDS0”

Graph data model



Why Telcos Chose Graph Databases




1. Order-of-magnitude improvements in query performance for complex, connected data





2. Drastically accelerated application development cycles






• Direct match between the business domain and the storage layer







3. Maintainability and extensibility of the data model








• No need to fit everything into one box, or predict what the data will look like








• No need to fit everything into one box, or predict what the data will look like

4. Carrier-grade reliability of the product



The Network Graph



The Network Graph The Customer Graph



The Network Graph

The Master Data Graph

The Customer Graph



The Network Graph

The Master Data Graph The Help Desk Graph

The Customer Graph



The Network Graph

The Master Data Graph The Help Desk Graph

The Customer Graph

(Along with some others...)Wednesday, May 22, 13


Who’s Using Graph Databases Today?

Communications



Who’s Using Graph Databases Today?

Accenture

Communications



Thank you!

Stay Connected!


Innovate. Share. Connect.

Boston June 10-11Chicago June 12-13www.graphconnect.com

graphs are everywhere





Documents

The five graphs of telecommunications may 22 2013 webinar final