The first thing I noticed was that the text, “DON’T LET TEXTING BLIND YOU” was

directly in front of the drivers face, causing him to not be

able to see the road.

I believe that the audience for this ad is mainly those drivers that

text while they are driving. The audience could also be those

who are passengers to texting drivers because they see how

texting “blinds” the driver.

I believe that the ad would lose some of its affect if the words weren’t over the drivers eyes. The whole point of the words being on the driver is to show that when you text and drive,

you’re basically blind.

The quote, “STOP THE TEXTS. STOP THE WRECKS.” is the

emotional appeal of this ad. I believe this because when you

read that, you start thinking about how many wrecks texting

and driving causes.

I believe that the logical appeal of this ad is that the quote, “DON’T

LET TEXTING BLIND YOU,” is directly in front of the driver. I think this because it actually

proves that texting is blinding the driver. It shows that texting and driving can cause you to become blind to what’s going on around

you.

I believe the ethical appeal of this ad, is the logo in the bottom right

corner. NHTSA, National Highway Traffic Safety Administration, which works daily to help prevent crashes

and their costs, both human and financial.

http://www.google.com/imghp?hl=en&tab=wi

textually.org

http://textinganddrivingstatistics.com/

http://www.nhtsa.gov/About