THE FIRST AmERICAN ORgANIzATION TO bRINg ... AOF...The nonprofit organization is quietly, but steadily, becoming a major player in the search for new fashion talent, and the Dec. 7

ARTS OF FASHION FOUNDATION 635 TENNESSEE ST. SUITE 402 SAN FRANCISCO CA 94107 TEL +1 415 252 0734 THE ARTS OF FASHION FOUNDATION IS A 501 (C)(3) NONpROFIT ORgANIzATION, DEDICATED TO INTERNATIONAL CULTURAL ExCHANgES THROUgH A vARIETy OF EvENTS mEANT TO FACILITATE

CRITICAL THINkINg AmONg ARTISTS, DESIgNERS, SCHOLARS AND STUDENTS.www.ARTS-OF-FASHION.ORg / [email protected] 2 0 1 1

T E N S I O N

THE FIRST AmERICAN

ORgANIzATION TO bRINg

TOgETHER EmERgINg

FASHION DESIgNERS

FROm AROUND THE wORLD

TO SHARE AND CELEbRATE

CREATIvIT y IN FASHION

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ArtsofFashioNfoundation

ArtsofFashioNfoundationpremier international Student FaShion Competition



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HISTORY - THE ARTS OF FASHION INTERNATIONAL FASHION STUDENT COmpETITIONThe Arts of Fashion Foundation Student Competition was created in December 2001 as the U.S. extension of the •world renowned Concours International des Jeunes Créateurs de Mode - an international fashion design student contest sponsored by Air France and the French Federation of Couture. This global contest was introduced in 1982, in Japan, and has grown steadily over 23 years. In 2006, this international student contest stopped to be held in Paris. Since then, the Arts of Fashion Foundation public American nonprofit 501(C)(3) brought this international competition •to the United States and continues to make it a unique and authentic annual fashion rendez-vous for students, schools and fashion professionals from all over the world to celebrate creativity in fashion. This Premier International Student Fashion Competition takes place during the annual Arts of Fashion Symposium •and is hosted every year by a different university or school and their fashion department.

CONCEPT & SELECTIVE PROCESS Every year a different theme is chosen, and from October of the previous year to April, fashion students register •onlinetoparticipate.Theythenhavetosendsketchesandtechnicalsheetsofa ‘minicollection’of3silhouettesdesigned around the theme. In 2010, 320 fashion students registered from 82 schools, universities and colleges of 26 countries.At the end of April, a jury panel, composed of national and international fashion professors, selects 50 project •illustrations that best represent the set theme and reflect creative and innovative potential. The 50 selected candidates have to make 2 out of the 3 silhouettes they submitted.These 50 projects (100 designs) are judged by a panel of professional fashion designers and are shown on the runway •for the finale. 7 designers are awarded and receive scholarship and internship opportunities in creative programs and fashion houses as well as monetary prize.

The spirit of this competition is not to try to find the next Yves Saint Laurent, Alexander McQueen or even rank the designers from best to worst, but to recognize and award the 7 most creative projects in order for these students to continue their education and training in order to become better designers, by offering them the opportunity to work, study and learn from renowned mentor designers.

TOTAL bASIC COST $ 93,600Average budget for the fashion show production $ 55,000$ 2,000 monetary prizes for each of the awarded students $ 14,0003 summer abroad scholarships - value $ 4,200 $ 12,6001 year abroad scholarship - value $ 12,000 $ 12,000

2011 ARTS OF FASHION FOUNDATION INTERNATIONAL COMPETITION - THEME : TENSION2011 will be the 5th consecutive year that this international competition will be held in the United States.2011 is the 10th anniversary of the Arts of Fashion Foundation.

AOF COMPETITIONA UNIQUE FASHION

COMPETITION WHICH STARTED

IN JAPAN IN 1982, SPENT SOME

GLORIOUS YEARS IN PARIS, AND IS

NOW IN THE UNITED STATES WITH A

SOLE MISSION TO BENEFIT CREATIVE

FASHION STUDENTS WORLDWIDE FOR

AN INNOVATIVE FASHION INDUSTRY.



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THE ARTS OF FASHION FOUNDATION NETWORK More than 600 faculty members of over 200 universities and colleges in 35 countries • An average of 12,000 fashion and design students every year• Many prominent fashion designers and fashion companies in the United States and abroad•

WHAT THE ARTS OF FASHION FOUNDATION DELIVERS1 annual International Symposium Event •4 annual Educational Series •5 annual Professional Series •2 Annual Fashion Show Competitions open to fashion students and young professionals •10,000+ annual referrals to students, faculties and companies via the website & AoF programs •125,000+ annual visitors to www.arts-of-fashion.org •Daily activity on social media - Facebook and Twitter•

IMAGE BENEFITS FOR SPONSORS LINKED WITH THE ARTS OF FASHION FOUNDATIONPositive attention to your brand as you encourage fashion and design students to succeed in their endeavors •through education and in an academic setting with universities and colleges in United States and abroad.National and international recognition of your brand to these designers and fashion creative minds from the best •schools and universities in the world and their networks.

ARTS OF FASHION FOUNDATION MAJOR PAST SPONSORSYKK Corporation of America - • PLATINUM SPONSOR for the Arts of Fashion Competition 2007 / 2008 / 2009 / 2010 and PLATINUM SPONSOR for the AoF Debut-Series Competition 2008 / 2009 PFAFF Sewing - • PLATINUM SPONSOR of the Arts of Fashion Competition 2004 / 2005 / 2006Brussels Export - • PLATINUM SPONSOR for the CarteBlanche-Series 2008TARGET - • GOLD SPONSOR for the Arts of Fashion Competition 2008Debut Gallery New York - • SILVER SPONSOR for the AoF Debut-Series Competition 2008 / 2009 Surface Magazine 2008 / 2009 / 2010•CFDA - Council of Fashion Designers of America 2010•

The Arts of Fashion Foundation is looking for dedicated partners willing to establish a long-term commitment to support this PREMIER INTERNATIONAL FASHION STUDENT COMPETITION. We are open to hear from you about your marketing strategy needs as the Foundation offers different partnership and sponsorship opportunities for its different educational series, programs and activities.

THE ARTS OF FASHION FOUNDATION IS A PUBLIC NONPROFIT ORGANIzATION 501(C)(3), YOUR PARTNERSHIP & SPONSORSHIP CONTRIBUTION ARE TAx DEDUCTIBLE IN THE AMOUNT ALLOWED BY THE LAW.

YOU&USYOUR FINANCIAL

SUPPORT IS NEEDED. THE FOUNDATION SEEKS DEDICATED

PARTNERS WILLING TO ESTABLISH A LONG-

TERM COMMITMENT TO SUPPORT

THE CONTINUED DEVELOPMENT

OF THIS ANNUAL STUDENT

FASHION DESIGN COMPETITION.




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IMAGE BENEFITS POSITIVE ATTENTION

TO YOUR BRAND AS YOU SUPPORT

EMERGING DESIGN STUDENTS TO

SUCCEED IN THEIR ENDEAVORS.

RECOGNITION OFYOUR BRAND

NATIONALLY AND INTERNATIONALLY

THROUGH THEIR UNIVERSITIES,

NETWORKS, THEIR FRIENDS AND FAMILY.

SPONSORSHIP LEVELS & BRANDING OPPORTUNITIES

MAIN SPONSOR - PLATINIUM PARTNER $ 75 000 As MAIN SPONSOR - PLATINIUM PARTNER, you will have exclusive rights, including but not limited, to the following:• NameandlogoasMAINSPONSOR-PLATINIUMPARTNERonpressreleases,printedmaterials, promotional materials, signage, and on Arts of Fashion website. Name and logo on stage for the Arts of Fashion Student Competition• Themonetaryprizesgiventothe7awardedstudentswillbegiveninyournameasMAINSPONSOR• The1yearscholarshipwillbegiveninyournameasMAINSPONSOR• Premiumspaceforbrandingmaterials,swagand/orproductplacement• 10PASSESforthefullevent/VIP-SunLevelTablefor10GuestsatthefashionshowgalaA MAIN SPONSOR - PLATINIUM PARTNER will be featured on every level of the promotion and communication for Arts of Fashion International Fashion Students Competition as MAIN SPONSOR - PLATINIUM PARTNER.

SPONSOR - GOLD PARTNER $ 45 000As SPONSOR - GOLD PARTNER, you will have exclusive rights, including but not limited, to the following:• Nameandlogoonprintedmaterials,promotionalmaterials,signagebylevelpartnership.Nameas SPONSOR - GOLD PARTNER on stage and the Arts of Fashion Student Competition website • 2summerabroadscholarshipswillbegiveninyournameasGOLDPARTNER• Spaceforbrandingmaterials,swagand/orproductplacementbypartnershiplevel• 6PASSESforthefullevent/VIP-MoonLevelTablefor6GuestsatthefashionshowgalaA SPONSOR - GOLD PARTNER will be featured on every level of the promotion and communication for Arts of Fashion International Fashion Students Competition as SPONSOR - GOLD PARTNER.

SPONSOR - SILVER PARTNER $ 30 000As SPONSOR - SILVER PARTNER, you will have exclusive rights, including but not limited, to the following:• Nameandlogoonprintedmaterials,promotionalmaterials,signagebylevelpartnership.Nameas SPONSOR - SILVER PARTNER on stage and the Arts of Fashion Student Competition website • 1summerabroadscholarshipwillbegiveninyournameasSILVERPARTNER• Spaceforbrandingmaterials,swagand/orproductplacementbypartnershiplevel• 6PASSESforthefullevent/VIP-MoonLevelTablefor4GuestsatthefashionshowgalaA SPONSOR - SILVER PARTNER will be featured on every level of the promotion and communication for Arts of Fashion International Fashion Students Competition as SPONSOR - SILVER PARTNER .




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SAN FRANCISCO ARTS OF FASHION FOUNDATION SHOwDaniela Province, San Francisco Chronicle / Sunday, December 19, 2010

Two by two, the models shimmied across the runway in creations that told the story of their young designers, from Eastern European folklore in vivid colors to futuristic minimalism in stark black and white.

TheelegantBentlyReserveprovidedthesettingfor“UniquelyUntrendy,”astudentshowthatcappedaweeklongsymposiumhosted by the San Francisco Arts of Fashion Foundation. The nonprofit organization is quietly, but steadily, becoming a major player in the search for new fashion talent, and the Dec. 7 event proved once again that the hallways of fashion are no longer ruled by the elite.

Romania to ChinaWith 320 entries submitted from 83 schools in 23 countries, the final 55 chosen to present their designs were an eclectic mix of talent from countries as far-flung as Romania and South Korea. Each student showed two looks, and the 90-minute show was paced just right, thanks to the production crew of students from host school, the Art Institute of California - San Francisco.

Besides the opportunity to show in San Francisco, designers competed for AOF scholarships and internships with design houses suchasJean-CharlesdeCastelbajac,handbagdesignerJeromeDreyfussandSanFrancisco’sNiceCollective.

Students from theUnitedStates faredwell,withFashion InstituteofTechnology’sYsmaelZipaganwinning an internshipwithParisiandesignerAnneValerieHashforhisintricatechiffonbraideddressandromper.MiamiInternationalUniversity’sAnaArango-Abisaad opened the show with a gorgeous showing of ivory in her sensuous belted petticoat and ribbon dresses.

Colombia native Juliana Orrego Trujillo won the Nice Collective internship with looks that were Haight-Ashbury meets couture and could easily be translated to streetwear. Australian Hayley Ann Archibald created fashion origami in her blue-and-white flower-patterned dresses, while Jean-Charles de Castelbajac winner Florina Ivascu of Romania used some inspiration from Rodarte with herstarkblack“shield”dresswithcozypocketsbuiltfromtheinsideforaddedstealth.

Scholarship winner Feng Chen Wang from Beijing created looks for both men and women that were urban warrior meets tribal influence, taking the runway in wooden heel-front shoes not exactly made for walking.Also featured on the runway were finished pieces from a series of master classes taught earlier in the week by designers including RafSimon’sMatthewBlazy,AmericanMatthewAmes,andMartinMargielaalumsLaurenceTeilletandAuroreThibout.Morestudiesthanfinishedproducts,aseriesinspiredbyYvesSaintLaurent’siconicLeSmokingcalledThankYouforSmokingrefashionedsuitjackets in new ways, while Wool It dove into the depths of knitwear construction.

French-expat founder Nathalie Doucet is the force behind the event, which aims to foster international cultural exchange and creativity through fashion. She believes San Francisco is a fashion center in its own right, with a strong art culture mixed with a bit of rebellion.“Weneedacitysomewherewherecomingtogetherforfashiondoesnotmeananotherfashionweekbutaplacetorethinkthebreadthoffashion,”shesaidviae-mail.StrongercommunityIt’sherhopethateventslikethesewillbuildastrongerfashioncommunityinSanFrancisco,andthat’swhyshe’schosentohostthe10thanniversarycelebrationhereagainnextyear.

“Thefashioncommunityisfragile.Therearemanyindividualswhohaveapassionforfashion,butitisnotenough,”Doucetsaid.“IdobelievethatthereisahopeforabrightfuturefortheSanFranciscofashioncommunity.”

Press“The nonProfiT

organizaTion is quieTly,

buT sTeadily, becoming a major

Player in The search for new

fashion TalenT...”daniela Province

san francisco chroniclesunday, december 19, 2010




competition 2010 in Spring 2010, the

jury met at the FaShion inStitute

oF technology in new york and choSe 55 FinaliStS From 320 projectS

repreSenting 82 SchoolS oF 26 countrieS to

compete in the artS oF FaShion

international Student

competition.


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Argentina - Buenos Aires / Universidad de PalermoAustralia - Brisbane / Queensland Uni. of TechnologyAustralia - Melbourne / Melbourne School of FashionAustralia - Melbourne / Royal Melbourne Inst. of TechnologyAustralia - Sydney / Sydney InstituteAustralia - Sydney / Whitehouse Institute of DesignAustralia - Victoria / Victoria Kangan Batman Brazil - Brasilia / Istituto de Educação Superior de Brasília Brazil - Novo Hamburgo / Centro Universitario FeevaleBrazil - Sao Paulo / Escola Panamericana de Arte & DesignBrazil - Sao Paulo / Faculdade Ensino Sup. do Interior Paulista Brazil - Sao Paulo / Servico Nac. de Aprendizagem Comercial Brazil - Sao Paulo / Universidade Anhembi MorumbiBulgaria - Sofia / New Bulgarian UniversityCanada - Quebec / Lasalle CollegeCanada - Toronto / Ryerson UniversityCanada - Toronto / Seneca College of Applied Arts & Tech.Canada - Vancouver / Vancouver Community CollegeChina - Beijing / Beijing Institute of Fashion Technology China - Hong Kong / Hong Kong Design Institute Colombia - Medellin / Inst. Universitaria Colegiatura Czech Republic - Pilsen / University of West BohemiaCzech Republic - Usti / University of J.E. PurkyneFrance - Paris / EsmodFrance - Strasbourg / Ecole Superieure des Arts AppliquesGermany - Berlin / Fachhochschule fur Technik & Wirschaft Hungary - Budapest / Moholy-Nagy Uni. of Art & DesignIndia - Chennai / National Institute Fashion Technology India - Gandhinagar / National Inst. Fashion Technology India - Jaipur / Pearl Academy of FashionItaly - Milano / Istituto Carlo SecoliMalaysia - Kuala Lumpur / Malaysian Institute of Art Philippines - Pasig City / Fashion Institute of the PhilippinesPortugal - Castel Branco / Escola Superior de Artes AplicadasPortugal - Covilha / Universidade da Beira InteriorRomania - Iasi / University of Arts George EnescuRomania - Cluj Napoca / University of Art & DesignSaudi Arabia - Riyadh / Arts and Skills InstituteSlovakia - Trencin / University of Alexander DubcekSlovenia - Ljubljana / University of Ljubljana South Korea - Daegu / Daegu University

South Korea - Daegu / Yeungnam UniversitySouthKorea–Seoul/Kong-ikUniversitySpain - Barcelona / Escola LlotjaSweden - Boras / Swedish School of TextilesUnited Kingdom - Leicester / De Montfort UniversityUnited Kingdom - London / Central Saint MartinsUnited Kingdom - London / London College of FashionUnited Kingdom - Northampton / University of NorthamptonUnited Kingdom - Nottingham / Nottingham Trent UniversityUSA/CA - Berkeley / College of AlamedaUSA/CA - Los Angeles / Otis College of Art and DesignUSA/CA - San Francisco / Academy of Art UniversityUSA/CA - San Francisco / Art Institute of CaliforniaUSA/CA - San Francisco / City CollegeUSA/CA - San Francisco / Fashion Inst. of Design & Merch.USA/FL - Miami / Miami International Uni. of Art & DesignUSA/IA - Ames / Iowa State UniversityUSA/IL - Chicago / Columbia College of ChicagoUSA/IL - Chicago / The School of the Art Institute of ChicagoUSA/IN - Bloomington / Indiana UniversityUSA/KS - Manhattan / Kansas State UniversityUSA/LA - Baton Rouge / Louisiana State UniversityUSA/MO - Saint Charles / Lindenwood UniversityUSA/NE - Lincoln / University of NebraskaUSA/NY - Brooklyn / Pratt InstituteUSA/NY - Ithaca / Cornell UniversityUSA/NY - New York / Fashion Institute of Technology USA/NY - New York / Parsons The New School for DesignUSA/NY - Poughkeepsie / Marist CollegeUSA/OH - Cincinnati / University of CincinnatiUSA/OH - Kent / Kent State UniversityUSA/PA - Philadelphia / Drexel UniversityUSA/PA - Philadelphia / Moore College of Art & DesignUSA/RI - Providence / Rhode Island School of Design USA/Tx - Denton / University of North Texas USA/Tx - Houston / Houston Community CollegeUSA/VA - Norfolk / Norfolk State UniversityUSA/VA - Richmond / Virginia Commonwealth UniversityUSA/WA- Seattle / International Academy of Design & Tech.USA/WI - Milwaukee / Mount Mary CollegeUzbekistan - Tashkent / Tashkent Inst. of Textile & Light Industry

UNIvERSITIES AND SCHOOLS REpRESENTED by REgISTERED STUDENTS IN THE COmpETITION 2010

Documents

THE FIRST AmERICAN ORgANIzATION TO bRINg ... AOF...The nonprofit organization is quietly, but steadily, becoming a major player in the search for new fashion talent, and the Dec. 7