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The first agile market research firm.
Live and actionable customer feedback at your innovation table
THE RISK OF GUT FEELING
DELIVERY -EXPECTATIONMISMATCH
INNOVATION PROJECT
START
PRODUCT MARKET FIT
MARKET RESEARCH
MARKET RESEARCH
= PROJECT DECISION
THE RISK OF CREATING APRODUCT-MARKET MISMATCHIS GROWING WITH EVERYUNVALIDATED DECISION.
“
”
INNOVATION PROJECT
START
PRODUCT MARKET FITDECISION
EXPERIMENT EXPERIMENT
DECISION
EXPERIMENT
DECISION
EXPERIMENT
DECISION
RESEARCH IN THE PALM OF YOUR HAND
THE BEST WAY TO REDUCE THECOST OF INNOVATION IS TOREDUCE THE RISK OF TRYING“
”
TANGIBLE & VISUAL PROTOTYPES
CUSTOMER VALIDATED PITCH
CHALLENGE
DA
TA
DR
IVE
N
HA
CK
AT
HO
N
48hours
DATA DRIVEN MANAGEMENT
DECISION IN 48 HOURS
EXPLAINER VIDEO OF INVOICE
//Idea: Use explainer videos to clarify
invoices in order to reduce number of
invoice complaint calls
PIVOT //People react adversely to prototype - video
invoice complaints have an emotional
dimension
CUSTOMER JOURNEY //Explore customer journey for different –
less emotionally loaded - incidents (
Digibox issues, infrastructure works,..)
CO-CREATION //Via which channel you want to be informed
about incidents? Buffl user: why not on my
tv-screen?
QUANTITATIVE CHECK //Yes, notify me on my tv screen please
SERVICE CENTER ON TV //Further research: UX/UI, push notifications,
privacy issues,..
CONCEPT PITCHING
HACKATHONKICKOFF
Diminish the number of calls for Telenet
customer care center – Significant cost
savings
RESULT
o High potential projects:
Created 5 times faster!
Created 4 times cheaper!
Approved immediately by board!
o Bad ideas fail fast:
Objective decision making
Prevent financial disasters
Prevent psychological disasters
TYPICAL USE CASE
Icons made by Freepik from www.flaticon.com is licensed by CC 3.0 BY
HACKATHON TIMELINE
ANALYSE PROBLEM AND
DEFINE VALIDATION
STRATEGY
GATHER &
ANALYZE DATADEFINE NEXT EXPERIMENT
BASED ON INSIGHTS
USE OF BUFFL PLATFORM
VALIDATION CONSULTANT
Research design
Survey set-up
Interpretation of results
DATA POOL*
€1.500
€800/day
VALIDATION HACKATHON
DOES IT IN 48h
*pricing dependent on respondents profile and experiment runtime
€ 500 - €5000