The Festival: possible problems Huttons’ business under threat? Not many events left. Glinndington lost sponsor. Why? Problems with Cynthia? Canopy problems?

The Festival: possible problems Access issues? Are the performances fixed? Food issues? Will canopy get fixed? Who pays? What sort of advertising?

The Festival: issues 1 Money Canopy Payment Length of Contract Exclusivity

The Festival: issues 2 Accreditation Adverts Programme First Night Corporate Hospitality Access Catering

The Festival: Huttons

What do they want? What is negotiable/ not negotiable? Strengths:

tight financial management attention to detail not desperate for deal

Weaknesses: no overseas offices internal problems?

Opportunities: raised profile overseas exposure

Threats: other estate agents

The Festival: Merryweather What does he want? What is negotiable/ not

negotiable? Strengths: a good product Weaknesses:

deal must be reached festival loses money Cynthia is a loose canon losing money on the Manor £147,769 overdraft which bank wants reduced to £100,000

asap Opportunities: secure funding Threats: no money = goes bust

Huttons/Merry Negotiable Non-negotiable

Money £100-250K £20 ticket price, No concessnsNo comps

Canopy Insurance In place by start of festival

Paying for it

Payment This yr’s £ in adv on contract

1/2yrly: 1/4, 1/9

Huttons/Merry Negotiable Non-negotiable

Contract 3yrsAuto extn in yr3Further 2 yrs

Exclusivity Sole sponsorship

Accreditation banners Not name in title

Huttons/Merry Negotiable Non-negotiable

adverts free ad for brickies

Find a flat

Strutt on

access Private road for 30 guests

catering snakkatak Not for 1st night