The F-Club’s Pie Quest Project

Foods – 1st, 2nd, 4th, 7th, & 8th Hours

Winston-Salem’s majority population falls between ages 22 to 64, with the average household income falling just slightly under the national average.

This town has seen significant growth in population over the past 10 years, making it the 30 th largest metropolitan area in the USA. I chose Winston-Salem because it not only has a large city, but many surrounding suburbs that make up it’s metropolitan area.

Recently, with the merge of Wachovia and Wells Fargo, the company has decided on Winston-Salem to be the home of its Special Services Group, providing more than 100 jobs. Winston-Salem’s Chamber of Commerce also makes a point to support local businesses and assist them in their growth.

For a city whose growth has been continually expanding, maintaining strong average income levels, supporting local businesses, and home to many residents and post-secondary institutions, Winston-Salem seems like the perfect fit for my new pie shop.

Location: Winston-Salem, North Carolina

Pies With Poise

Brown-Evokes a sense of strength and

reliability.-Brings the mind a feeling of

warmth, comfort, and security.

-Natural and down-to-earth.

Pink-Associated with love and

romance.-Has a calming effect.

The colors I chose were based upon a favorite color combination of mine and by the psychology behind these two colors.

Also, with “poise” having a classy and self-assuring description, I felt the colors and design of the shop’s name complimented it well.

My pie shop’s name will be displayed on a canopy coming out from the store front. The canopy will have a wave-like bottom and sides, with vertical stripes of light cream and white as a background. Underneath the canopy, lights will be fixated to illuminate through the canopy during the evening so the store will always be easy to recognize.

The shop name will also be on the store-front window with simple and classy embellishments around it.

Equipment

Name: Doyon 12 Pan Electric Combination Oven/Proofer

Price: $8,909Function: Bakes and proofs pies (allows a

air-tight place for dough to completely rise)

Purchased From:

Name: Hamilton Beach 7qt. counter mixerPrice: $528Function: Mix smaller amounts of dough;

will practice new or smaller recipes using this

Purchased From: Food Service Warehouse

Name: Axis 30 qt. dough floor-standing mixerPrice: $3,104Function: Mix large amounts of dough; for

making large quantities of pie doughPurchased From: Food Service Warehouse

Name: DoughPro RollerPrice: $2,834Function: Rolls out dough to preferred

thickness; eliminates need for rolling with a rolling pin

Purchased From: Food Service Warehouse

Name: Turbo Air 78” 3 Door Reach-In Refrigerator

Price: $3,126Function: Refrigerate pies/ingredients/doughPurchased From: Food Service Warehouse

Name: Channel 20 Pan Aluminum Pan RackPrice: $110 x’s 2 = $220Function: Store pies inPurchased From: Food Service Warehouse

Name: Tekna – 52” Glass Door Combo Cooler/Freezer

Price: $3,237Function: Refrigerate completed pies in an

easy to view, accessible locationPurchased From:

Name: True – 51” Curved Glass Refrigerated Baker Display

Price: $6,744Function: Insulated, energy efficient display

case for refrigerated pies; easy viewing for customers

Purchased From: Food Service Warehouse

Equipment

Name: Cal-Mil – 3-Tier Chrome-Plated Pie Rack

Price: $18Function: To store completed pies or pies

ready to have toppings up onPurchased From: Food Service Warehouse

Name: World Cuisine – Lattice Dough Round Press Cutter

Price: $27 Function: Press out the top of pies in

desired patternPurchased From: Food Service Warehouse

Name: Alegacy – 16lb. Analog Baker’s Dough Scale

Price: $329Function: Weigh doughPurchased From: Food Service Warehouse

Name: Jet Tech – 20 Rack Countertop Dishwasher

Price: $2,036Function: Wash supplies used in cookingPurchased From: Food Service Warehouse

Name: Alegacy 6 Slice Pie Marker Price: $3.50 x’s 2 = $7Function: Set for any diameter pie for

consistent sizing and slicingPurchased From: Food Service Warehouse

Name: PVI – 3 Shelf Aluminum Shelving UnitPrice: $139 x’s 2 = $278Function:Purchased From:

Name: Royal Industries – 6” Stainless Steel Dough Scraper

Price: $2.35 x’s 2 = $4.70Function: Helps clean-up the mess left on

counters by doughPurchased From: Food Service Warehouse

Name: Turbo Air – 30” x 18” work tablePrice: $90 x’s 3 = $270Function: Used for creating and making piesPurchased From: Food Service Warehouse

Equipment

Name: Alegacy 11 ¾” Serrated Edge Pie Server

Price: $4.20Function:Purchased From: Food Service Warehouse

Name: Royal Industries – 10 ¾” Stainless Steel Pie Server

Price: $4.05Function:Purchased From: Food Service Warehouse

Name: World Cuisine - 17 3/4" Poly/Nylon Pastry Bags

Price: $33/case (6 in a case)Function: Decorating piesPurchased From: Food Service Warehouse

Name: Carlisle – 9” Pie Pan Set of 24Price: $133 x’s 3 = $399Function: To bake pies inPurchased From: Food Service Warehouse

Name: Browne-Halco – 1.5” Flat Pastry Brush

Price: $1.07 x’s 2 = $2.14Function: Spreading butter/eggs on doughPurchased From: Food Service Warehouse

Name: Winco – 24 Piece Decorating SetPrice: $12.80Function: Decorating piesPurchased From: Food Service Warehouse

Name: Browne-Halco – 2” Flat Pastry BrushPrice: $1.19 x’s 2 = $2.38Function: Spreading butter/eggs on doughPurchased From: Food Service Warehouse

Name:Matfer 16”x12” Nonstick Baking MatPrice: $15.80 x’s 4 = $63.20Function: Rolling and kneading doughPurchased From: Food Service Warehouse

Equipment

Name: Pyrex 2 cup measuring cupPrice: $24/case (6/case)Function: Measure liquid ingredientsPurchased From: Food Service Warehouse

Name: Alegacy – ¾ qt. stainless steel mixing bowl

Price: $3.10 x’s 3 = $9.30Function: Mix smaller amounts of ingredients or

use as a prep cupPurchased From: Food Service Warehouse

Name: Alegacy – 4 qt. stainless steel mixing bowlPrice: $3.40 x’s 6 = $20.40Function: Mix ingredientsPurchased From: Food Service Warehouse

Name: Alegacy - 4 stainless steel measuring cups

Price: $3.80 x’s 4 = $15.20Function: Measure dry ingredientsPurchased From: Food Service Warehouse

Name: Alegacy - 6 cup stainless steel flour sifterPrice: $15.10Function: Sift flour Purchased From: Food Service Warehouse

Name: 10” Rubber scrapperPrice: $1.10 x’s 5 = $5.50Function: Mix ingredients, scrape side of bowlsPurchased From: Food Service Warehouse

Name: Carlisle – Full size sheet panPrice: $187/case (12/case)Function: Hold pies to be placed on pan rackPurchased From: Food Service Warehouse

Name: Thunder Group – 15” wood rolling pinPrice: $7.60 x’s 3 = $22.80Function: Roll doughPurchased From: Food Service Warehouse

EquipmentName: Mercer Cutlery – 5 piece knife setPrice: $142.40Function: To cut ingredients for piesPurchased From: Food Service Warehouse

Name: Alegacy - 9”x6” wood cutting boardPrice: $7.40 x’s 2 $14.80Function: Cut ingredientsPurchased From: Food Service Warehouse

Name: Dexter-Russell – 3 ½” spreaderPrice: $3.29 x’s 2 = $6.58Function: Spread toppings to piesPurchased From: Food Service Warehouse

Name: Pelouze – Digital TimerPrice: $17.76 x’s 2 = $35.52Function: To cut ingredients for piesPurchased From: Food Service Warehouse

Name: Stainless steel pastry blenderPrice: $4.98 x’s 4 $19.92Function: To cut in shortening to flourPurchased From: Cooks Dream.com

Name: Ingredient binPrice: $19.99 x’s 3 = $59.97Function: To store large amounts of dry ingredients Purchased From: Target

Budget

Total Budget Available = $40,000

Money Used = $32,770.96

Money Left Over For Ingredients and Other Supplies = $7,229.04

Red Velvet Pie

I chose Red Velvet Pie as my specialty pie first, because I love red velvet cake. Second, I think of velvet as very smooth and luxurious, which is something that fits the name of my pie shop well. Red Velvet is usually a cake, but with my creative designs and pie-making talent, I have created this new specialty pie!

Ingredients-Flour - structure-Vegetable shortening – tenderness &

flavor-Baking soda – leavening agent-Vinegar –moisture-Buttermilk – liquid – moisture; acid -Cocoa - flavor-Red food coloring - color-Vanilla extract - flavor-Salt - flavor

Advertisement

Specialty Pie Shop

*Gourmet Selections *Custom Design*Memorable Experience *Unique Creations

NEW!

Bring this in and

receive 10% off

your first Pies

With Poise

purchase!!

Location:331 North Trade Street, Downtown Winston-Salem

My main advertising choice to start my business out with will be with flyers.I will have them handed out in the local mall, as well as have smaller versions of this flyer in local flower shops with permission of store managers. I will also mail them to small catering businesses in the area.In the front of my store I will have a place where flyers can be picked up as shoppers are walking past my pie shop.

References

• Demographics Information– http://en.wikipedia.org/wiki/Winston-Salem,_North_C

arolina

• Color Choices– http://psychology.about.com/od/sensationandpercepti

on/a/color_brown.htm

• Equipment– http://www.foodservicewarehouse.com/kitchen/bakin

g-supplies/c1850.aspx– http://cooksdream.com/ – www.target.com