The Eyes Have ItRomanelli Optix offers cutting-edge European style and precision eyewear.

Advertorial by Kimberly Stern

lifestyle and physical requirements. Each collection includes almost 60 different styles, creating an endless variety of possibilities with prices ranging from $200 to $3800.

“We help people determine the most flattering frames based on their facial features,” explains Beznovsky. “Fit is inarguably the most important detail when choosing eyeglasses. And each pair of eyeglasses dispensed is inspected by three of our opticians before it’s even put on a customer’s face.”

Romanelli Optix is Johnson County’s headquarters for fashionable sunglasses to accommodate any outdoor activity, whether it’s sunning by the pool, swinging the clubs on the course, boating on the lake or biking on the trails. All sun and eyeglasses are processed in Romanelli’s lab which defines the quality control that is the boutique’s signature. In addition, all sun lenses come with UV protectants and are polarized to eliminate the harsh glare off flat surfaces.

“We are extremely proud of our digitally surfaced lenses,” comments Milman. “They offer superior clarity over conventionally ground lenses.”

When it comes to sunglasses, Romanelli offers durable styles that will stand up to an active lifestyle, including pure titanium, lightweight and hard plastic frames that won’t melt, corrode or lose their shape. Active wear sunglass labels include Rayban, Maui Jim and Oakley.

Beznovsky and Milman offer some tips on up-to-date trends for the best personal look in custom sunglasses.

“For women big frames, color and unique shapes are fashionable,” says Beznovsky.

“And for men, it’s the classic aviator,” comments Milman.

“We also carry Mykita, a German-designed model composed of surgical stainless steel,” says Beznovsky. “You could run over a pair of the Mykita eyeglasses with your car and not hurt them.”

Romanelli Optix’s retail atmosphere boasts a kaleidoscope of fresh colors matched with clean lines, a metaphor for its philosophy of variety and precision. Every visit is a personal consultation. Customers are carefully guided through the selection of face-flattering frames to correspond to their prescriptions while ensuring excellence in vision, safety, and quality. The contemporary yet structured setting transforms eyewear shopping into an energizing experience.

Both stores feature an interactive camera to assist individuals in choosing the perfect

pair of glasses and a full-length mirror.“It’s difficult to select glasses when you can’t see yourself or just have a small mirror to peer into,” says Beznovsky.

Romanelli Optix offers a 100 percent satisfaction guarantee for all lenses and frames. “We’re not selling to just a customer,” says Beznovsky. “We sell to our best friends.”

For more information on Romanelli Optix visit www.romanellioptix.com.

Romanelli Optix is the ultimate example of the synergy that occurs when a passion for fashion merges with the latest in form-meets-function eyewear. Featuring an extensive collection of more than 70 European luxury lines for adults and children, the contemporary shop is the preferred choice for customers demanding eyeglasses infused with an exceptional cohesion of high-end design and state-of-the-art technology.

Cousins Roman Beznovsky and Felix Milman, certified opticians and 15-year veterans of the eyewear industry, collaborated on developing Kansas City’s most fashionable eyewear boutique. Combining not only 25 years of optical experience, Beznovsky and Milman have a focused vision of exemplary personal service and a meticulous custom-cut product. They launched the original Waldo-Brookside Romanelli Optix location in 2004 and it’s Johnson County counterpart in 2006 to the acclaim of a discriminating clientele.

Exquisite, imaginative and sophisticated fashion-inspired eyewear is a trademark of Romanelli Optix that has delighted faithful followers. In addition to the essential element of design, Beznovsky and Milman pursue meticulous performance in each pair of glasses.

“We’re not selling a prosthetic device,” says Beznovsky. “A well-chosen pair of eyeglasses is something that changes a person’s image, how they feel about themselves. It makes a personal statement.”

Romanelli’s stunning handpicked luxury eyeglasses include many collections exclusive to the Kansas City market such as French handcrafted Beausoleil, Badgley Mischka Couture, Judith Leiber and Zip + Homme and ultra-luxury styles by Cartier and Chanel. Beznovsky’s and Milman’s sensibility in choosing sensational labels allows the customer to select sun and eyeglasses that fit their personality,