THE

EXPRESSION

OF A

CORPORATE

RENAISSANCE:

(name of company)

RECEPTIVE

PRIVATE

COLLABORATIVE

(The company), a 100-year old

insurance firm, had spent 30 years in

its previous location. The business itself

had evolved, but its image needed a 21st

century renovation.

A local marketing firm helped (the

company) arrive at a series of initiatives

named “The (company) Renaissance,”

as well as creating a new brand for the

company.

The company’s new space needed to

express (the company’s) vision and new

graphic image.

NATURE

DAYLIGHT

PLACE

SOPHISTICATED

ELEGANT

TIMELESS

Sustainable solutions were

given top priority. The design

team chose materials with

high recycled content,

renewable sources,

Greenguard and

Cradle to Cradle

Certifications, and

low VOCs.

SCULPTURAL

GRAPHIC

INVITING

(The company) supported local artists

with its purchase of mixed media

pieces strategically-placed

throughout the space.

An FSC wood ceiling encircles

the core of the space marking the major

circulation path throughout all staff

areas and serving as a direct

connection to the reception area.

IMPROMPTU

CASUAL

CONVERSATION

CUSTOMIZED

FUNCTIONAL

BRANDED

The board room table is made of reconstituted walnut veneer and etched glass. It is trapezoidal in shape to create openness toward

the audio visual wall, and echoes the (the company’s) “Power of V” motto.

TRANSPARENT

URBAN

CONNECTION

An emphasis on daylighting led to the creation of glass-fronted offices along the perimeter of the space, allowing connection with and

view of the historic urban setting of the building.

WELLNESS

BALANCE

RELEASE

(The company’s) cultural evolution

inspired a focus on employees,

with an innovative wellness program.

Its new well-equipped fitness room,

stretching area and locker rooms

are accompanied by a quiet room,

providing a break from the

sometimes hectic activity

of the offices.

CONTEXT

Daylighting and views

analysis in relation to adjacent

buildings

Development density and site

analysis

DAYLIGHTING

ANALYSIS

Cross-sectional view at the building’s light wells and typical perimeter glazing condition

Second Floor Plate

Sketchup model images communicate major design

elements, such as the wayfinding feature in the ceiling,

large-scale nature graphics and branding.

Sustainable materials included reconstituted walnut veneer

wall panels, linoleum and rubber flooring, and broadloom

carpet with 100% recyclable non PVC backing.

CONCEPT

FLOOR PLANS

Second Floor

Third Floor

Coffee / Informal Gathering

Board Room

Impromptu Meeting

Copy / Mail

Fitness

Break Room

(Name of company):

SUSTAINABLE

OF ITS TIME AND PLACE

FULFILLING CLIENT ASPIRATIONS