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Intelligent interactions. Every time. The Experian Marketing Suite

The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

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Page 1: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

Intelligent interactions. Every time.

The ExperianMarketing Suite

Page 2: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional
Page 3: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

Identity Manager Intelligence Manager Interactions Manager

Learn more at experian.com/marketingservices

Identify your customers regardless of channel or device.

Know where, how and when to reach the right customers.

Create and deliver exceptional experiences, every time.

For over 30 years, the world’s most progressive brands have chosen

Experian Marketing Services to create and deliver intelligent interactions

with their customers, every time.

The Experian Marketing Suite unites Experian’s data, advertising and

marketing technologies into a single, flexible, global marketing platform that

enables marketers to reach the right audiences, maximize the value of every

customer relationship and inspire long-term brand advocacy.

Experian Marketing Suite

Page 4: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

Consumers access information, share their brand experiences and make purchase decisions in more channels, on more devices and faster than ever.

Your customers don’t just want a great experience

... they expect it.

This is both a challenge and an opportunity for marketers. The Experian Marketing Suite gives marketers the power to put the customer at the center of their strategies and deliver exceptional brand experiences, every time.

Page 5: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

To engage intelligently and in real time, smart marketers will arm themselves with deep insights to make more informed decisions about who to target, and in what channels, and how to engage their customers with the most optimal and relevant messages across all customer touch points.

Brands that put the customer at the center of everything they do will be the ones who win.

This intelligence will be the differentiating factor between one brand and another in the mind of the consumer. Now, the technology to discover and act on these insights on-demand, from a single platform, is within reach.

Page 6: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

The Experian Marketing Suite

Page 7: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

The Experian Marketing Suite Create and deliver intelligent interactions, every time.

Identity Manager Intelligence Manager Interactions Manager

•Data quality and capture

•Cross-channel identity profile

• Device recognition and identification

• Identity resolution and verification

• Predictive and real-time decisioning

• Data enhancement and insights

•Reporting and analysis

•Audience creation

•Personalization optimization

• Marketing attribution and measurement

•Ad and message orchestration

•Campaign management

•Real-time execution

•Audience activation

•Content management

Identify who your customers are regardless of channel or device.

Know where, how and when to reach the right customers

Create and deliver exceptional experiences, every time.

Page 8: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

Award-winning technology wrapped by best-in-class servicesPerformance-driven brands are innovative and data-driven. We know how complex true cross-channel marketing can be. As an Experian Marketing Services client, you’ll have access to the industry’s largest group of global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional customer experiences. Every time.

Data and analyticsAudience services

Predictive modeling

Data audit and assessment

Campaign and media optimization

Social media buys

Attribution

Professional servicesOnboarding

Account management

Managed campaign services

Deliverability

Creative design

Training/ongoing learning

Strategic servicesStrategic consulting

Strategic planning

Privacy and compliance

Page 9: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

Award-winning technology wrapped by best-in-class services

I don’t feel that we’re

just a client. It’s a

partnership. For

anyone that isn’t a

client, I think it’s one

of those things that

they really need to look

at and say it’s not just

about the technology

and the tools that are

available. It’s about the

service and how you’re

handled as a client.

When I think about

Experian Marketing

Services, I’m

delighted. In terms

of the fit into our

organization, it’s fairly

seamless and that’s

been wonderful. Our

account team might

as well be our internal

team or CRM. They are

so well versed in our

business. They know

it better than I do on a

number of occasions!

We have some great

data and Experian

Marketing Services

has some great

data, and when you

combine the two,

magical things start

to happen.

You look at Experian

Marketing Services

versus its competitors,

I think they’re one step

ahead. And the beauty

of it is, they really

listen to their clients

and what the client

needs are, and they’ve

integrated all of that

and put it into their

product offering.

Professional servicesOnboarding

Account management

Managed campaign services

Deliverability

Creative design

Training/ongoing learning

Strategic servicesStrategic consulting

Strategic planning

Privacy and compliance

Page 10: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

We’re proud to help the world’s most recognizable brands intelligently engage their customers.

More than 10,000 clientsIN 30 COUNTRIES

Page 11: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

INSIGHTS ON

No one knows your customersthe way we do.

2.3 BILLION CONSUMERSAROUND THE GLOBE

Page 12: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

Happy customers.Happy brands. Every time. On any given day, anywhere in the world, Experian Marketing Services’ clients and team members can be found together sharing ideas, solving problems and moving marketing forward. Whether at large-scale events like our annual Client Summit which attracts upwards of 1,000 guests, to intimate roundtable discussions, to one-to-one planning meetings, we strive to create a community dedicated to knowledge sharing, connections and fun.

Page 13: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

844.747.1667 experian.com/marketingservices

Enjoy the #SuiteLife

Join us and learn more

Page 14: The Experian Marketing Suite · global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis to ensure you’re delivering exceptional

Experian Marketing Services29 Broadway, 6th FloorNew York, NY 10006experian.com/marketingservices

© 2015 Experian Information Solutions, Inc. All rights reserved. Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein are the property of their respective owners.

06/2015