The Exhibition

Creative problem solving

Communication design

Environmental design

Industrial design

Communication DesignIsabella Davidson

EnvironmentalDesign Simon Han

Industrial Design Maksis Darzins

The SAT Folio

The SAT Folio is

made up of

3 Outcomes

Develop a Brief and Generate Ideas

In Unit 3 you will…

In Unit 4 you will…

Develop and Refine Design Concepts

and produce Final Presentations

In detail…

Unit 3, Outcome 3Developing a brief and generating ideasYou will:

• Write a brief

• Collect research and inspiration

• Complete observational drawings

• Use Visualisation drawing to generate a wide range of ideas

• Use design thinking strategies along the way

Unit 4, Outcome 1Development of design conceptsThis is the ‘stuff’ in-between the generation of ideas and the final presentations

You will need to:• create TWO design processes• continue to use design thinking strategies• apply manual and digital methods, media, materials, • use design elements, design principles, presentation formats• develop and refine concepts• provide reasons for your selected preferred concepts for each of

the TWO needs.

Unit 4, Outcome 2Final PresentationsAt last …you get to create your final presentations.

There must be two and they must be separate. You can have

‘parts’ to each presentation.

Ps – your final presentations have to meet the requirements of

your brief. In short you have to produce what you said you

were going to do.

How will you be assessed?

2017 VCAA VCD Assessment Sheet

The design process and assessment criteria

Criterion 3: Design process

You need to complete TWO separate design processes, one for Presentation 1 and another for Presentation 2

Students need to complete TWO separate final presentations labelled on back Presentation 1 and Presentation 2

Design thinking

Research Generation of ideas

Development of concepts

Resolution of presentationsBrief

Refinement

Criterion 1: Brief

Criterion 2: Research,Observational and Visualisation drawings

Criterion 4:Methods, Materials, Media

Criterion 5:Design Elements & Principles

Criterion 6:2 finals effective, appropriate to brief

Criterion 7:2 finals thoughtful decisions & imagination

Criterion 8: 2 finals technical competence

The SAC’s

Unit 3SAC 1 Analysis and Practice in Context

• 75 marks (60 marks Practice & 15 marks Analysis)

SAC 2 Design Industry Practice• 25 marks

Unit 4SAC 3 Evaluation and Explanation

• 20 marks

The SATUnits 3 & 4 Folio

• 40 marks

ExaminationNovember

• 90 marks

40%

35%

16%

5%4%

SAC 1 16%

SAC 3 5%

SAT Folio 40%

EXAM 35%

SAC 2 4%

Authentication

Authentication Forms

Assists in monitoring progress and authentication issues throughout folio.

Records observations of progress and when written feedback / formative assessment provided

Student and teacher signature acknowledging that all resource materials and assistance has been acknowledged

Authentication Forms

There is a second Authentication form that allows your teacher to record additional comments.

Become copyright savvy

Acknowledge all sources of inspiration

throughout the design process.

• Note specific titles and publication dates of texts and/or magazines and/or URL addresses for websites where images have been sourced

• Use a conventional bibliographic

style.

• Please don’t write ‘Google Images’; the source website must be quoted.

• Place references beside or close to the actual image and NOT at the end of their folio in a bibliography

Michaella Ballas

Mid-Century Modern Feline Furniture Circa50 Collection – raised feederhttps://www.pinterest.com/pin/350788258456568566/

If it isn’t referenced?

Then it has to be ignored when assessing your work.

Be aware of the

trademark and

legal obligations

of using existing

imagery.

Universal KittiMount Systemhttp://www.moderncat.net/2012/03/17/introducing-kitticraft-modern-cat-products-from-south-africa/06/02/16

Correctly referenced

Johanna Gibbs

Seek copyright

permission ASAP and

not at the end.

You can use Facebook’s logo

if you use it correctly.

Let’s look quickly at

Facebook

https://www.facebookbrand.com/Date accessed 05/03/16

Not cool

Cool

Don’t waste time chasing copyright if you can create your own

Think aboutDesign thinking

Design thinking incorporates:

Creative thinking which requires a curious, open-minded, flexible, divergent, explorative, investigative approach

Critical thinking which requires questioning, clarifying, planning, analysing, examining and testing information and ideas

Reflective thinking which requires a metacognitive approach, seeking and considering feedback,reflecting on progress and processes, making links and connections with broader issues and the work of others.

Design Process

Examples of creative thinkingIt’s about investigation, being open minded and

exploring ideas….really stretching the brain

forced associations

action verbs

See, think,wonder scamper

Brainstorming & mind mapping

Go beyond

brainstorming!

Try SCAMPER,

what if…, brain

dump, forced

associations, see

think wonder,

action verbs…

Asena Aygun

It’s about asking questions, testing, checking…What else can I do?

The kind of thinking that involves problem solving.

Examples of critical thinking

De Bono’s thinking hats

POOCH

PMIRED

Critical thinking lens

SWOTStrengthsWeaknessOpportunitiesThreats

Roshan Ramesh

PMIPlusMinusInterestingRoshan Ramesh

It’s about collecting any feedback, reflecting upon solutions…is it right? Does it fulfil the requirements of the brief? It’s about looking back over what has been done…

Examples of reflective thinking

Gibbs model of reflection

ASKING QUESTIONS

Surveys with reflections SWOT

Getting feedback -interviews

PMI for Reflective Thinking Tianqi Lan

SurveyYou must evaluate and reflect upon the data collected.

It is not enough to simply record results.

Jet Janetzki, 2014

Tianqi Lan

Mikhaela Lombardozi Madeline Ngai, 2014

Let’s unpack the SAT Folio

CRITERION 1

Tahlia Yap, 2014 & Minh Thao Nhu Duong

400 – 700 wordsNO TEMPLATES!!!!!!!!Can be hand writtenCould even be written in the format of a letterMust be signed and dated by both teacher and student

It is a requirement that the brief refers to a single client, with the articulation of two distinctly different needs. The aim is provide students with sufficient scope to fully engage in two design processes.

What needs to be included in a VCD brief

Client

Presentation 1 NeedAudienceConstraints & expectationsPurposeContextPossible presentation format

Presentation 2NeedAudience?Constraints & expectationsPurposeContextPossible presentation format

Brief

• Write your brief before commencing the design process and place at the front of the folio.

• Constantly refer back to your BRIEF to make sure you don’t lose focus or direction.

• Use Visual Communication Design Study Design language.

TIP: Avoid using language from another study. Areas such as

Studio Art or Product Design & Technology have a different

language code.

RememberOne client

and twodistinctly different

communications needs

1. Re-design of existing frontage

2. Logo & application

One client Two Communication Needs

Asena Aygun

CRITERION 2

Research

A note on annotations

Annotations should be completed in real time, as the folio progresses. You should use whichever form is appropriate to the process and complimentary to the method being employed at the time.

The majority of annotations will therefore be handwritten. However, some may be typed, for example during analysis of research and inspiration imagery.

Johanna Gibbs

Research…do more than the internet

Johanna Gibbs

Sam Jess

Research…do more than the internet

Observational & Visualisation drawing

Observational Drawing

Tianqi Lan

Observational Drawing

Sam Jess

Visualisation Drawing Sam Jess

Freehand

drawing is

used to

generate a

quality of flow

of initial ideas

For Criterion 2, The Generation of ideas, its about the ideas. Choose media that allows you to work quickly such as grey lead, fine liner or markers.Draw in blue biro!

At this stage of the design process you are not being assessed on technical drawing conventions or methods, media or materials.

You are being assessed on your ideas.

Visualisation Drawing

Benjamin Afif

Visualisation Drawing

Tianqi Lan

• Observational drawing –No drawing from photographs

• Visualisation drawings may come from your observational

drawings

• At this stage annotations will suggest focus and direct further

exploration

Please remember the following:

NO copying or scanning or reproducing original

drawings….only put original freehand drawings into the folio

at this stage

Please remember the following:

CRITERION 3

The next stage of the folio is about developing and refining

concepts.

It also involves you making your design thinking visible.

Development of concepts: You will:• Select ideas from your generation section to develop & refine• Apply a range of methods (both 2D & 3D)• Use a range of materials and media• Use the design elements and design principles

And

Refinement of concepts:You will modifying visual communications in response to feedback and evaluation against the brief.

Both visualisation and presentation drawing methods are relevant to this stage.

Development of ConceptsBenjamin Afif

Refinement of ConceptsBenjamin Afif

Development of ConceptsIsabella Davidson

Refinement of ConceptsIsabella Davidson

When assessing this criteria we look for:

• Two complete design processes (although it is not necessary, you can

put each design process in a separate folder)

• Annotations that suggest focus and direct further exploration

• Creative, critical and reflective thinking –to extend and record your

thinking and ideas

CRITERION 4

• Digital & manual methods must be explored

• 2D & 3D methods must be explored– 2D: Printing, painting, drawing, collage– 3D: 3D process, also 3D drawing / painting,

photography

Methods, Materials & Media

Annotations discuss ‘design thinking’ and directions and relate to the brief.

Methods, Materials & MediaIf using formal 2D or 3 D drawing methods, ensure that you use the conventions that are appropriate to your design field.

For example:

Industrial design: orthogonal drawingEnvironmental design : plans & elevations

When developing and refining you need to use the correct drawing conventions associated with 2D and 3D drawing.

Remember that different Environmental Design has different drawing methods & conventions to those of Industrial design, for example the use of dimensioning.

Development & Refinement drawings

Using 3D processes to develop concepts

Simon Han

It is better to take your own photos

Michaella Ballas

Experimenting with different materials

Michaella Ballas

Experimenting with different media and the method of printing

Johanna Gibbs

It is important to become an expert, show a level of development & refinement in your choice of materials, media & method.

Asena Aygun

3D printing and laser cuttingMaksis Darzins

If you are 3D printing or using a laser cutter, you will need to show development and refinement of these skills.

If you are outsourcing such processes, you need to show how you have set up your files.

CRITERION 5

TYPEIn your annotations discusses type conventions.Identify/label the name of the typeface used.refer to kerning, tracking and leadingBenjamin Afif

TYPEType and image.

Michaella Ballas

This student is focusing on line, shape, type and colour when developing concepts

Isabella Davidson

Exploration of colour, line and shape with painting

Isabella Davidson

CRITERION 6,7 & 8

Criterion 6, 7 & 8

The two final presentations in relation to – meeting the needs of the brief– Imagination– Technical skills

Roshan Ramesh

Tianqi Lan

Julia Machlin

Johanna Gibbs

Simon Han

Simon Han

Georgia Carns

Sam Jess

Sam Jess

Notes on final presentations

In VCD the manufacture of functional prototypes is not required.

If you opt to have presentations printed professionally, then it must

be possible for you to oversee this process and to have prepared

your own files to a print-ready stage. This process must be

thoroughly documented as part of your development work.

This student is in control of the printing

process.They discuss paper

choices (gloss), paper weight 210GSM versus

80 GSM) AND Laser printer versus inkjet.

DO NOT JUST PASTE A RECEIPT INTO YOUR BOOK WITHOUT ANNOTATION

Do not use templates to apply and style your logo.

Rather, set up your own photo shoot.

A last word…the folios in Top DesignsNot all folios are perfect - nobody is perfect.

These folios do have faults, but are examples of what a very high and high folio looks like.

Each folio will offer something to teach you.

The folios chosen are deliberately broad in scope, complexity, their use of manual and digital methods

and design fields.