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GIL 2015: Silicon ValleyThe Global Community of Growth, Innovation and Leadership
AGILEAssociation of Growth, Innovation and Leadership Executives
CEO
September 16 – 18, 2015
Hyatt Regency Santa ClaraCalifornia, USA
www.frost.com/gil
CONVERGENCEThe Journey to Visionary Innovation
A Sample From:The Executive MindXchange Chronicles
GIL 2015: Silicon Valley
1
The Global Community of Growth, Innovation and Leadership
September 16 - 18, 2015 | Hyatt Regency | Santa Clara, California, U.S.A.
Dear Colleague,
At GIL 2015: Silicon Valley, The Global Community of Growth, Innovation and Leadership,
we brought together top senior executives, innovators and visionary thinkers to discuss and
share best practices around CONVERGENCE, The Journey to Visionary Innovation.
In the following pages, we present the GIL 2015: Silicon Valley Executive Chronicles, a
collection of all the exciting ideas and action items discussed at this dynamic event. These
valuable summaries will help today’s most forward-thinking leaders address compelling
business issues and plan for the future as well.
Highlights of these session summaries include keynotes from Busy Burr, Vice President of
Innovation, Humana, addressing Transformational Leadership: How Courage and Compassion
Spark Change; Vivek Wadhwa, Vice President of Innovation and Research, Singularity
University, explaining How We Can Build a Star Trek Future and Uplift Humanity; Michael O.
Cooper, Founder, Innovators + Influencers, exploring The Psychology of Change: How Neuro-
Management Overcomes the Barriers to Change; and Francisco Gonzalez, Director General,
ProMéxico, discussing International Investment in Innovation.
You will also find enclosed summaries from GIL Think Tank sessions on Connected Healthcare,
Intelligent Mobility, the Internet of Things, the Connected Home, Cybersecurity for the
Connected Enterprise, Intellectual Property Markets and other key panels and sessions.
The GIL 2015: Silicon Valley Executive Chronicles have been compiled to help you and your
business leverage insights from the best and the brightest. We hope you will learn from and use
all the valuable knowledge shared at GIL 2015: Silicon Valley, The Global Community of
Growth, Innovation and Leadership.
Thank you for your participation in Frost & Sullivan’s events. I look forward to our continued
partnership and welcome any feedback you might have on the GIL 2015: Silicon Valley
Executive Chronicles.
Sincerely,
Brian Fitzpatrick
Partner
Frost & Sullivan
GIL 2015: Silicon Valley
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Table of Contents
Thursday September 17, 2015 KEYNOTE--INCLUDES VIDEO LINK Transformational Leadership: How Courage and Compassion Spark Change ....... 5
VISIONARY INSIGHT--INCLUDES VIDEO LINK Innovative Business Models of the Future ................................................................. 9
EXPERIENTIAL
Designing Disruptive New Business Models for Your Industry .............................. 12
GIL BITES – WHERE INTRIGUING PEOPLE AND IDEAS MEET Sessions and Presenters: .......................................................................................... 14
THINK TANK 1: CONNECTED HEALTHCARE: CHANGING THE BUSINESS OF HEALTHCARE Connected Healthcare - Promises and Predictions ................................................. 17
THINK TANK 2: INTELLIGENT MOBILITY: NEW CONNECTED AND AUTOMATED BUSINESS MODELS Driving the Future to 2020 .......................................................................................... 23
THINK TANK 3: INTERNET OF THINGS: THE 4TH INDUSTRIAL REVOLUTION
Tech Vision: The Internet of Things: The 4th Industrial Revolution ....................... 28
THINK TANK 4: THE CONNECTED HOME: 2025 The Home of the Future, Today ................................................................................. 34
THINK TANK 5: CYBERSECURITY FOR THE CONNECTED ENTERPRISE Ask the Experts! Panel Discussion: Is a Genuine Transformation in Cyber Security Possible? ...................................................................................................... 38
THINK TANK 6: IP MARKETS: THE NEW WAVE IP Strategy: From Companies to Countries .............................................................. 43
THINK TANK 7: INTERNET OF THINGS: REALIZING AND MONETIZING MARKET OPPORTUNITIES Internet of Things: Realizing and Monetizing Market Opportunities ...................... 50
THE INVESTOR’S SPOTLIGHT Investing in Convergence ........................................................................................... 53
GIL AWARD--INCLUDES VIDEO LINK Breaking the Mold: The Reinvention of Charity........................................................ 56
FROST NEWS
Today's Headlines, Tomorrow's Opportunities ........................................................ 59
GIL 2015: Silicon Valley
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Friday, September 18, 2015
KEYNOTE--INCLUDES VIDEO LINK How We Can Build a Star Trek Future and Uplift Humanity .................................... 60
MINDSET CHALLENGE--INCLUDES VIDEO LINK The Psychology of Change: How Neuro-Management Overcomes the Barriers to Change ......................................................................................................................... 63
THINK TANK 1
Critical Issues in Innovation, featuring: Redefining the Innovation Ecosystem ... 66
THINK TANK 2 Critical Issues in Product Strategy & Development, featuring: Operationalizing Big Data to Drive Digital Strategy .............................................................................. 68
THINK TANK 3 Critical Issues in Customer Strategy, featuring: Delivering Customer Experience Innovation at Every Touch Point................................................................................ 71
THINK TANK 4
Critical Issues in Marketing, featuring: Social Media For B2B Lead Generation: An Integrated Approach ................................................................................................... 73
THINK TANK 5
Critical Issues in Leadership, featuring: Innovating Your Talent Strategy for a New Age ............................................................................................................................... 75
THINK TANK 6 Critical Issues in Technology featuring: TechVision: Leveraging Technology Innovations, Disruptions, and Convergence to Drive Transformational Growth .. 78
THINK TANK 7 Critical Issues in Innovation, featuring: Strategic Planning to Capitalize on White Space and Adjacency Opportunities ......................................................................... 80
THINK TANK 8 Critical Issues in Product Strategy & Development, featuring: Ensuring You Deliver on Projected Revenue and Market Share: Knowing Your Customer's Wants and Needs …Before They Do ......................................................................... 83
THINK TANK 9 Critical Issues in Strategic Marketing, featuring: Digital Disruption: Riding the Crest of the Transformation of Marketing ................................................................. 85
GIL 2015: Silicon Valley
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THINK TANK 10
Critical Issues in Leadership Roles, featuring: Collaborating with Your CIO: Leadership for a Connected World ............................................................................ 88
CELEBRATING EXCELLENCE--INCLUDES VIDEO LINK The Legends of Silicon Valley Forum and Networking Luncheon .......................... 94
CAPSTONE ADDRESS
International Investment in Innovation ...................................................................... 97
GIL 2015: Silicon Valley
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THINK TANK 6: IP Markets: The New Wave
INTERACTIVE Ask the Experts! Panel Discussion: Surfing the IP Market Wave MODERATOR Sudeep Basu, Ph.D., Global Practice Leader, Innovation Services, Frost & Sullivan
https://www.linkedin.com/pub/sudeep-basu/7/562/61b
PANELISTS Catherine Lacavera, Director, IP and Litigation, Google Inc.
https://www.linkedin.com/in/catherinelacavera
Dipanjan "DJ" Nag, Ph.D., MBA, CLP, RTTP, Professor of Practice, Business and
Science, Rutgers University
https://www.linkedin.com/in/dipanjannag
James Pooley, PLC, IP Attorney and Consultant, Chairman, National Inventors Hall of
Fame, Former Director of the International Patent System
https://www.linkedin.com/pub/james-pooley/b1/293/917
Sean Wang, Ph.D., President, ITRI International Inc. (a subsidiary of ITRI)
https://www.linkedin.com/pub/sean-s-h-wang/5/b4b/707
TIME Thursday, September 18, 2015 at 2:00pm ____________________________________________________________________ SESSION ABSTRACT From the front pages of the Financial Times to prime time programming on HBO, patents have come a long way from being relegated to the trenches with lawyers pouring over them to now becoming a top-of-mind asset for companies. IP markets are being created and disrupted rapidly. For those of us holed up in Silicon Valley it may seem like a local tech phenomenon. Think again! It is, in fact, a global wave of change in IP Markets that all must prepare for.
This brainstorming session on IP Markets covered policy issues, IP strategy, evolving business models and offered a glimpse of the future of IP. Leading world experts
GIL 2015: Silicon Valley
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assembled at GIL to talk about the future of IP and innovation -- including novel mechanisms to leverage IP for growth.
KEY TAKE-AWAYS
Refresh your insights on new ways of monetizing IP
Strategize with the experts on mitigating global IP risk
Conquer uncharted territory with ideas to win in novel IP Markets
DISCUSSION HIGHLIGHTS:
Moderator Sudeep Basu addressed James Pooley, PLC, IP Attorney and Consultant, Chairman, National Inventors Hall of Fame, Former Director, International Patent System: Reflecting on your long, distinguished career, what would you like to see happen (with patents)?
Pooley: The patent side is in a bit of chaos right now. It appears to be a very weak and disintegrating market. Potential buyers or licensees are remaining on the sidelines because things are in such flux on the legislative and judicial side. The lack of buyers has folks scared.
There is not a lot of visibility about when that will change. I believe that at some point, there will be a vibrant market but probably more rational than in the past. In the meantime, on the international side, there is a lot happening in Europe and it can be perceived as either exciting or scary. The IP center of gravity in Europe will be Germany, probably. In China, there is a great deal of litigation. China has moved at lightning speed into a world class IP operation.
We may be heading toward a more participative patenting system that draws inventors into a cheaper, faster process. There would be no examination, but on the other hand, the protections would not be as strong as those that exist today. It would mean kicking down the road the resolution as to whether an idea is worth patenting.
Moderator Sudeep addressing Catherine Lacavera: Catherine, you mentioned software
patenting…Paint us a picture of what’s happening in Europe in terms of potential
pitfalls?
There hasn’t been a lot of troll activity in Europe to date. My sense is that the inefficiencies in US litigation create arbitrage opportunities for trolls. However, there’s no silver bullet to solve those inefficiencies. The high cost of discovery is one inefficiency: For most cases, it’s more than two-thirds of the cost of patent litigation.
Europe is very focused on the injunction. We have no injunction system, but a high damages system. Combine those differences, and you demand a lottery-ticket style damages demand. There are no consequences for frivolous lawsuits.
GIL 2015: Silicon Valley
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Why is discovery necessary in patent law?
Europe has not had it to date, but some proposed changes could create opportunities for trolling. The German system is currently functioning well. It typically involves educated judges with a technical background. Whether this will be applied across Europe remains to be seen. In addition, in Germany, if you lose, you pay the other parties up- front fee.
What worked well and what did not?
Sean: AIA has worked. It’s painful, but patent quality is improving. IPRs are working. Trolls are giving up. Many troll shops are down for the count.
All these frivolous lawsuits against functional product companies will probably calm down.
The notion of a single market that will magically change the way we interact with patents has not yet become reality.
There are many companies that have a platform that tells you what’s up for sale in terms of patents. Is there a way to bring all of it together?
Dipanjan Nag: Collective IP is an example.
An active concept is to create a single portal where folks can see what’s available. This could prove useful.
Catherine: [At Google,] we’re in a constant hunt for rational valuation models. In pharma, for example, you have one pill, one drug, one patent. The concept of getting all IP in one place and [unintelligible] is the blue sky of a rational market.
How did you get to this level of success?
Sean: Much depends on capability due to IP deployment and IP strategy.
Thailand has created an IP fund; China also has one.
Wang: A defensive strategy would involve both government and private sector funds. Corporate ownership did not really work. In Taiwan, major companies have their own way of addressing these issues.
In terms of patent funds, Japan and China have looked at areas of key focus, such as stem cells. The idea is to create intermediate companies that will buy up patent rights or identify areas of high risk and offer them
GIL 2015: Silicon Valley
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This concept would mean having some peace of mind knowing there’s some back-up, some government money to protect a company’s commercial interests.
Shifting gears, I want a show of hands of how many folks see IP as a cost or how many think it is a profit center.
James: Rembrandts in the attic would be the analogy. There is a movement to monetize underutilized patent assets. When people realized these assets were very easy to transfer, they agreed. The result is a system that is subject to arbitrage which leads to skewed outcomes. The patent reform movement is having an effect.
Dipanjan: The flip side is that we work with large corporations that have thousands of patents. At such companies as IBM, Microsoft, Qualcomm, fully one-third of revenues come from licensing. At Microsoft in particular, licensing accounts for enormous profits.
When you look at portfolios, there is no alignment. Folks don’t know whether their patents are core, non-core or legacy. The large companies should know, but they don’t.
Catherine: Google wants to clear the path for product and achieve IP balance. Google is a frequent defendant and also a plaintiff in trademark and patent cases. As we enter more business units -- pharma and manufacturing, for example -- we run the gamut across product lines. [Tech] patents suffer from being poor quality, poorer than in pharma or manufacturing. Google is making an effort to get the balance right.
Audience Question: The Chinese are doing about 500,000 patents per year. Who recognizes those?
James: Utility models are recognized only in the territory that grants the patent. There’s no such thing as a global patent. We do things like the PCP system to take out inefficiencies. Those utility models will have an impact in China. If you want to do business in China, it could be a challenge to be sure you understand what’s out there. With such huge numbers, to grasp what they are and pull unexamined claims and assess risk level — it’s an overwhelming challenge.
Sudeep: The patents are in Chinese and can’t be translated.
Audience Question: Most small companies take the defensive. The quality of patents needs to be improved. The [patent office] now accepts half-baked ideas. They [patent trolls] are lying in wait for you to produce something. I hope there will be reform.
Catherine: Software patents are all about submarining. Companies get sued on continuation. [Those who engage in submarining] have been known to change their claims to be directed specifically at a new Google product.
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James: When patent applications were confidential, things could be different. It’s a different type of problem than playing with the English language in the hope of exhausting the examiner as to whether the invention is new.
Audience: Do we blame the legal organization?
Dipanjan: I think both [the Patent Office and the legal organizations] are to blame. Some companies actually request that their engineers not read patent litigation.
James: Mark Lemley wrote an article called Rational Ignorance at the Patent Office. If you want to make sure the bad things don’t happen, you have to pay the examiners more, hire more, so they can spend the time to rigorously examine every patent. Instead, we send things through with a reasonable look and kick the can down the road which may lead to litigation. Ninety-seven percent of patents never get commercialized, so maybe it’s ok.
Audience: We have a full-time analyst spending time — sometimes a whole year -- trying to map where we could get sued. Needless to say, this is costly.
Catherine: Transparency should be more transparent. We are working on it, but it’s a hugely complicated problem, not to mention trying to sort through licensing. We’ve had cases go to trial about licensing when we have a signed license in hand. It’s a massive problem.
James: If you suggest creating a registry for all licenses, many folks would feel that’s great for transparency. Others will tell you we need secrecy to make this work.
Dipanjan: We asked all universities to give their data anonymously, and most refused.
Where do you see the future heading? Your competitor is also your collaborator. Where does this lead us?
James: The folks doing the converging will have fun with IP issues because they seek innovative disruptive approaches in analogous fields -- or not. They’ll be very well off and successful relative to IP. Those who are actually using technologies in disruptive markets will have great adjustments to make unless they can anticipate and participate in the creation of technologies so they can prepare the way for freedom of action on their own part.
Catherine: I’ve been looking at it from global perspective, global significance. For global companies, there’s a shifting landscape in China, Europe, Brazil, and Japan. I see an opportunity to compare the systems, to select what works best among them, and create a system that works. When I talk about patent reform, i like to point to these to conduct
GIL 2015: Silicon Valley
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a comparison, and then to drive the system toward something that works for the industry.
Dipanjan: Open Innovation. Universities and corporations collaborating is not only nice but necessary. It’s hard for corporations to sustain the necessary level of R&D. They have to work with academic institutions and rely on NIH and NSF grant mechanisms where pre-competitive research is done outside the corporation. The main challenge is IP. Open Innovation is hindered by the opaque nature of the current IP rights environment.
Sean: This issue is not so much a concern of the researcher but of the corporation when it moves to the patent application process.
FINAL THOUGHT The IP environment presents challenges both in the U.S. and abroad. Applying what works best in each IP system - whether relative to patent or trademark matters — is one path toward improving the situation globally.
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GIL 2015: Monaco October 23, 2015
GIL 2015: GermanyNovember 17, 2015
GIL 2015: MiamiDecember 1, 2015
GIL 2015: AustraliaDecember 3, 2015
GIL 2016: Middle EastFebruary 10, 2016
GIL 2016: MexicoMarch 2, 2016
GIl 2016: ThailandMarch 23, 2016
GIL 2016: MalaysiaApril 14, 2016
GIL 2016: Brazil May 2, 2016
GIL 2016: EuropeMay 11, 2016
GIL 2016: Japan June 2, 2016
GIL 2016: AfricaAugust 18, 2016
GIL 2016: Silicon ValleySeptember, 2016
Ca lendar of Events
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DISCLAIMER
These Chronicles discuss key insights and take-aways from Gil 2015:Silicon Valley: A Frost & Sullivan event, held September 16 – 18, 2015,Hyatt Regency Santa Clara, California, USA. Frost & Sullivan makesevery effort to ensure the quality of individual session Chronicles;however, the summaries presented in the articles are the expertopinion of the writers, and inclusion/exclusion of specific material isat the discretion of each speaker. For more details, visitwww.frost.com/chronicles. Frost & Sullivan is not responsible for theloss of original context or the accuracy of the information presentedby the participating companies.
