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The Evolution of theStaffgroup Brands
Glenn Southam, Marketing Manager
@glennsoutham
A Bit About Me…
Straight out of university
Joined Marks Sattin
Involved in their rebrand as they joined the FiveTen Group stable
Headed up Laurence Simons marketing
I tried to leave…
Joined ‘Eurostaff’ in October 2011
The Brand Journey
2003 2007 2009 2011 2012 2013 2014
Why?
“Please assess the Eurostaff Group Brand identity utilising information gathered from the internet.
Considering the use of the Staffgroup concept how could we develop the brand on a global scale to reflect our diversification
into different sectors/regions”
Period of rapid growth (sectors and staff)
International markets opening up
Oil & Gas sector building up quickly
Marketing existed as a reactive rather than strategic
function
Daunting?
78 Days
Three Things To Remember
Branding is not just being about a pretty face
Resources
Your Audience
What Did We Decide?
Recognisable |Scalable | Adaptable Future Proof | Replicable
Doing It
The Plan Of Action
G I TGiven
ChangesImpactful
ActionThoughts on
Future
Company NameWeb AddressLetterheadsEmailsTerms & ConditionsExternal sites
DigitalContentSocialE-marketingPRQuality control
Visions & ValuesWebsite OverhaulHumanisation of the brandEmployer BrandingCRM
The Brand Journey
2003 2007 2009 2011 2012 2013 2014
Fast Forward 18 Months…
The Brand Journey
2003 2007 2009 2011 2012 2013 2014
Now & The Future?
Thanks for listening, any questions?