The Evolution of Qualcomm’s Data Center Strategy Evolution of Qualcomm’s Data Center Strategy ... Bangalore, India • Size ... 2009 – Global Green 100 for Corporate Leadership

The Evolution of Qualcomm’s Data Center Strategy

Norm Fjeldheim

SVP & CIO

Qualcomm Overview

Enabling the Wireless Industry:

Developed Code Division Multiple Access (CDMA) technology

Continually advancing wireless communications through R&D, development, manufacturing, & marketing of digital wireless telecommunications products and services

More than 185 telecommunications equipment manufacturers worldwide have licensed Qualcomm's essential CDMA patents

• A Fortune 500 Company

• Headquartered in San Diego, CA

• Founded in 1985

• 21,200 Employees

• 179 worldwide locations

Qualcomm: Technology Provider & Enabler PHYSICAL WORLD DIGITAL WORLD

Qualcomm Data Centers

Qualcomm HQ San Diego, CA

San Diego • Size: 12,000 sq ft • Power: 867 kwatts • Density: 72 watts/sq ft

– Circa 2000

2000 Storage Virtualization Project Begins


Vital Statistics • Servers: 1,000 • Storage: 65 TBytes • Server Utilization: < 30% • Storage Utilization: < 30% • Server/Admin Ratio: 25/1



San Diego Expansion • Size: 3,000 sq ft • Power: 352 kwatts • Density: 77 watts/sq ft

– 2003

2003 Server Virtualization Project Begins


Vital Statistics • Servers: 2,275 • Storage: 257 TBytes • Server Utilization: < 20% • Storage Utilization: 48% • Server/Admin Ratio: 80/1



Raleigh, NC • Size: 1,500 sq ft • Power: 128 kwatts • Density: 85 watts/sq ft

– 2004



Santa Clara, CA • Size: 1,000 sq ft • Power: 54 kwatts • Density: 58 watts/sq ft

– 2004



San Diego Expansion • Size: 3,305 sq ft • Power: 568 kwatts • Density: 118 watts/sq ft

– 2004



Austin, TX • Size: 1,800 sq ft • Power: 160 kwatts • Density: 87 watts/sq ft

– 2005



Las Vegas, NV • Size: 3,600 sq ft • Power: 385 kwatts • Density: 107 watts/sq ft

– 2005



San Diego Expansion • Size: 10,300 sq ft • Power: 2,308 kwatts • Density: 233 watts/sq ft

– 2005 Next-Gen DC

Major Data Center Innovations

• Cooling – Hot-Air Containment / Hot-Air Scavenging – Increased Ambient Operating Temperature

• Power – Delta conversion UPS filtering – 400V-480V supply direct to server racks – High-Efficiency power supplies

• Influence Product Design & Direction – Equipment racks & cable mgmt – Infrastructure monitoring – Environmental monitoring systems – Rack power distribution – Cooling & containment systems

Plus: Full Co-Generation

• 11,450kW of Natural Gas Turbine Capacity

– Produce ~70M kWhrs per year

– Offsets 6,100 Metric Tons of CO2 Gas Emissions per year

• 440kW of Photovoltaic Solar Cell Capacity

– Produce ~700K kWhrs per year



Qualcomm Data Centers • Number: 5 • Size: 44,000 sq ft • Power: 5,308 kwatts • Density: 133 watts/sq ft

– End of 2005



Bangalore, India • Size: 3,000 sq ft • Power: 379 kwatts • Density: 129 watts/sq ft

– 2006



Bridgewater, NJ • Size: 1,590 sq ft • Power: 108 kwatts • Density: 68 watts/sq ft

– 2007



Hyderabad, India • Size: 1,500 sq ft • Power: 158 kwatts • Density: 105 watts/sq ft

– 2006



Data Center Expansions • San Diego, CA: + 6,680 sq ft • Raleigh, NC: + 2,209 sq ft • Las Vegas, NV: + 1,765 sq ft • Santa Clara, CA + 2,500 sq ft

– 2008 Year of Expansion

2008 Server/Storage Virtualization Projects End


Vital Statistics • Servers: 15,565 • Storage: 5,530 TBytes • Server Utilization: > 80% • Storage Utilization: 71% • Server/Admin Ratio: 446/1

2008 Server/Storage Virtualization Projects End (cont)


New Projects Launched • Private Cloud • Storage DeDuplication • Tiered Storage: Engineering • Windows 7 Support Ramp Up • Data Center Containers

Window 7 Rollout

Obstacle

• Older Laptop Performance – CPU performance adequate

– I/O bottleneck

• Poor overall performance

• Horrible boot times

– 40% of all QC laptops

– Encryption adds to problem

Solution

• Utilize Solid State Drives (SSD) – Solves I/O bottleneck

• Especially boot time issue

– Enables encryption for older PC’s

• Expected Savings: $3.6 million

Boot Time Improvements

Bruce Gould

Will Hise

Sheila Kruger

HD – Boot to Outlook – 12:15

SSD - 2:15


SSD - 2:33

SSD - 0:56




San Diego POD • Size: 320 sq ft • Power: 430 kwatts • Density: 1,344 watts/sq ft

– 2010 QC’s First POD

POD – Performance Optimized DataCenter

2000 Data Center

436 Kilowatts

2010 POD Data Center

436 Kilowatts

2005 Data Center (Cross Section of Verari)

436 Kilowatts = =

5,330 Square Feet 1,130 Square Feet 320 Square Feet ≠ ≠

POD – Performance Optimized Data Center



Amsterdam • Size: 200 sq ft • Power: 74 kwatts • Density: 370 watts/sq ft

– 2011 – CoLo DataCenter



Longtan, Taiwan • Size: 1,702 sq ft • Power: 259 kwatts • Density: 155 watts/sq ft

– 2012



Singapore • Size: 279 sq ft • Power: 70 kwatts • Density: 251 watts/sq ft

– 2012



Shanghai, China • Size: 300sq ft • Power: 93 kwatts • Density: 370 watts/sq ft

– 2012 – CoLo DataCenter



– Today

Vital Statistics

2000 2012 • Square Footage: 12,041 98,733 • Power: 867 Kwatts 13,137 Kwatts • Power Density: 72 W/sq ft 133 W/sq ft

Qualcomm Infrastructure


– Today

Vital Statistics 2000 2012 • Servers: 1,000 27,047 • Storage: 65 Tbytes 16,900 TBytes • Server Utilization: < 30% > 80% • Storage Utilization: < 30% > 75% • Server/Admin Ratio: 25/1 555/1

Qualcomm Infrastructure


– Today

Vital Statistics Estimated Savings over 12 years

• Hardware: > $80,000,000 • Labor: > $35,000,000 • Power: > $10,000,000

How do we stack up?

Server $5,337 $5,473 $12,049 $3,275 $1,512

Storage $277 $197 $2,565 $150 $260

Database $4,847 $3,764 $13,292 $4,967 $4,261

Network

Load Balancing $18 $57 $816 $109 $70 ($140 HA)

Data Transfer (out) TBD TBD Included TBD Included

Services

Monitoring Included Included Included NA Included

Systems Administration $4,139 Included Included $4,139 $4,139

Managed Security No Included Included No Included

DBA $1,4401 $1,4401 Included $1,4401 $1,440

Support $15,000 Included $3,500 $199.50 $3,750

Eng Support / BSM-PM $7,500 $7,500 $7,500 $7,500 $7,500

Total Cost $51,519 $31,392 $39,722 $34,741 $23,002

Questions?

Contact info: [email protected]

Environmental Awards & Honors

2011 Newsweek Green Rankings – Top 100 2011, 2010, 2009, 2008 - Computerworld Top Green-IT 2010, 2008, 2007, 2006, 2005, 2004 – Director’s Recycling Award 2009, 2008 – Climate Action Leader Award for Voluntary Reporting of Greenhouse Gas Emissions 2009, 2007 – Environmental and Sustainability Award 2009 – Waste Reduction Awards Program (WRAP) Winner 2009 – Global Green 100 for Corporate Leadership in IT Energy Efficiency 2007 - Flex Your Power - Energy Efficiency Award

Next Up: Modular Data Centers

• Market Segments & Practical Use • Ruggedized: Military & Remote deployment

• Mobilized: Disaster Recovery operations

• Low Density: Heterogeneous IT capacity

• High Density: Homogeneous blade-based capacity

• Expectations for Modular Data Centers • 8 Months to deploy (versus 18 months for traditional DC)

• >50% reduction in Cost-to-Build per kW of IT Load

• 19% reduction in Cost-to-Operate per kW of IT Load

• Avoidance of 224 to 1,400 MT of CO2 per year

Documents

The Evolution of Qualcomm’s Data Center Strategy Evolution of Qualcomm’s Data Center Strategy ... Bangalore, India • Size ... 2009 – Global Green 100 for Corporate Leadership