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The Evolution of Olympics
Sportswear
BY DANIELLE SHERRER
FROM 1896 TO NOW
HistoryFirst Olympics were held in Athens, Greece in 1896
Only men were allowed to participated
The Paris Games of 1900 allowed women to compete in:
Tennis, Sailing, Croquet, Equestrianism, and GolfOnly 22 women competed out of 997 athletes
Women made up 44% of athletes in the London 2012 Olympics
St. Louis 1904
Long shorts and cotton vests seen on men
Different cultures presented their own spin on sportswear
Rules and Regulations Take Effect
LONDON 1908 ”Every competitor must wear complete clothing from the shoulder to the knees (i.e. jersey sleeved to the elbows and loose drawers with slips).”
STOCKHOLM 1912 ”...each competitor shall wear a jersey with short sleeves and drawers to the knees, and
shall also have on back and front during competition a distinctive number
corresponding to the number in the programme assigned to him by ballot.”
Berlin 1936
JESSE OWENS TOOK HOME FOUR GOLD
MEDALS IN HIS DASSLER
BROTHERS CLEATS
1956-1964
Rise of Mass Manufacturing
Rise of synthetic fibersNylonSpandex
Munich 1972
SHORT DISTANCE RUNNERS – CLOSER FITTING JERSEYS AND SHORTS
LONG DISTANCE RUNNERS – LIGHTER MATERIALS
Moscow 1980Jersey worn with shorts that were
high cut, shiny, ultra short and baggy
1992 to the Present
BRANDING IS SEEN
Nike
Adidas
Puma
Reebok
TIGHT SYNTHETIC UNIFORMS
COMPUTER MODELING
Paris 1900
Women had no choice and participated in ankle-length
dresses with long sleeves and high necks and shoes with a heel
Antwerp 1920
WOMEN COMPETED IN SHORTER LENGTH SKIRTS WITH LOWER NECKLINES
Women had started to enter the workforce at this point making corsets and skirts not a norm anymore.
Amsterdam 1928
Track and field introduced for
women
Los Angeles 1932Alice Marbles makes shorts standard for women to wear while competing.
50s, 60s, & 70s
Synthetic Fibers were introduced in the late 50s and early 60s
1972-1976 were when leotards for gymnastics made gymnastics become popular
1980s
Sponsorships
High-cut Briefs worn
1992 to the Present
Midriffs are seen
Technology Innovations
Nike New Technology Innovations
PATTERNED PATCHES FOR BETTER AERODYNAMICS
Adidas New Technology InnovationsClimaCool for ventilation, TECHFITTM PowerWEB that helps acceleration and endurance
by mirroring athletes’ muscle movements
Bibliography
Betty. "Olympic Sportswear: A Complete History." V Is for Vintage. WordPress Hosting, 3 Aug.2012. Web. 29 Apr. 2015.
International Olympic Committee. "Olympic.org Registration." Olympics. International OlympicCommittee, 2015. Web. 29 Apr. 2015.
James, Tony. "Dressed To Win." Engineering & Technology (17509637) 7.7 (2012): 50-53.Academic Search Premier. Web. 15 Apr. 2015.
Murphy, Heather. "From Loose and Heavy to Tight and Dimpled: A Visual History of SprinterUniforms." Slate. Graham Holdings Company, 5 Aug. 2012. Web. 29 Apr. 2015.
The Daily Caller, InternAdmin. "New Nike Olympics Uniforms Shave Time off Sprinters." TheDaily Caller. The Daily Caller, 14 June 2012. Web. 29 Apr. 2015.
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