PRESENTED BY-

ARPIT AGARWAL M15063DIPINDER KAUR M15008SAYEED PEER ZADA M15031MUKESH JAIN M15078SHALAKA PARATE M15097

About the book…• The Everything Store: Jeff Bezos and the Age of Amazon is authored by Brad Stone. it is the story of one of the biggest internet success stories

• It is the revealing and definitive biography of Amazon.com, one of the most successful companies in the world and of its driven, brilliant founder, Jeff Bezos

• Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award

• Originally published: October 15, 2013. ratings- 4/5: Goodreads 4.8/5: Barnes & Noble

about the author• Brad Stone is an American journalist and writer. He is an alumnus of the University School (1989) and Columbia University (1993)

• Before writing for Bloomberg Businessweek, he was a technology correspondent for the New York Times. He has also worked at Newsweek

• The Everything Store was his first book

• He lives in San Francisco

structure

Part I—FAITHChapter 1: The House of QuantsChapter 2: The Book of BezosChapter 3: Fever DreamsChapter 4: Milliravi

Part II—LITERARY INFLUENCESChapter 5: Rocket BoyChapter 6: Chaos TheoryChapter 7: A Technology Company, Not a RetailerChapter 8: Fiona

Part III—MISSIONARY OR MERCENARY?Chapter 9: Liftoff!Chapter 10: Expedient ConvictionsChapter 11: The Kingdom of the Question Mark

Chapter 1: The House of Quants

“• Amazon.com was an idea floating through one of the most unusual firms on the wall street: D.E. Shaw & Co

• Discussed many ideas with shaw – one being the everythng store

• thought of quite a few names ( cadabra,inc, makeitso.com)

• Finally settled with amazon.com

Chapter 2: The Book of

Bezos

“• Registered the url relentless.com

• Changed the name to amazon

• It Added features like spotligh, reviews, bookmatch, similarities

• Jeff was always an expansive thinker, but access to capital was an enabler

• Amazon had only one true parent

Chapter 3: Fever Dreams

“• Motto changed from “ Earth’s largest Bookstore” to “ Books, Music and more ” to “ The Everything Store ”

• Megadeals: exclusive bookseller on AOL, Yahoo, MSN & Excite

• Acquisitions

- Imdb.com , German webstore Telebuch, British web bookstore bookpages.com etc.

-pets.com , gear.com, drugstore.com

“• Rank every book on Amazon

• Patent : 1-click ordering process

• Amazon auctions – zshops

• PROJECT FARGO

“ Time’s Person of the Year “ & “ The King of cyber commerce ”

Chapter 4: Milliravi

“• Dot com burst “Get Big Fast” -> “ Get our House in Order”

• Amazon coined the term “Milliravi” on bond analyst, Ravi Suria-How Jeff survived the Slump?

• 10 year partnership with Toys”R”Us

• Inspiration from retail giants : Walmart & CostCo

• Survey to analyse customer buying behaviour

“ Jan, 2002 – first Profitable Quarter for Amazon.com ”

Chapter 5: Rocket Boy

“• Entrepreneurial mix

• Space exploration

• Pop gise role

• Pie in the sky

• Christmas gifts on amazon.com

• Bezos in space

Chapter 6: Chaos Theory

“• Size bred chaos

• Jeff wilke’s job

• Two pizza teams

• Amazon operating all of its own technology

• Television episode

• Changes in corporate culture

• Create my prime account

Chapter 7: A Technology Company, Not a Retailer

“• Look inside the book

• Amazon unveiled a web search engine a9.com

• Poisonous amazon culture

• Amazon web services

• Mechanical turk

Chapter 8: Fiona

“• Rocket book

• Lab126

• Apple and amazon

• Kindle

• negotiation

Chapter 9:

Liftoff!

“• Amazon was coming world’s retailers

• Amazon was enjoying what analysts called operating leverage

• Amazon had battled and mastered chaos; ebay was engulfed by it

• Fill broad gaps in amazon’s product lineup

• Dalzell words about bezos

“• Amazon had finally mastered its flywheel , it was time to splurge

• Acquisition of zappos

• Can amazon be the walmart of the web

• Enforced agency model and its outcome

Chapter 10: Expedient

Convictions

“• Avoidance of collecting state sales tax

• Reintroduction of the bill (taxable presence in his state)

• Amazon’s sales in NY dropped 10 % over the next quarter

• Amazon threatened to close its fulfillment center

• Amazon surrendered in texas and three other places

• Clandestine group inside amazon

• Acquisition of quidsi

“• Wusthof vs amazon

• Amazon’s technique called hide the price

• Companies that disavow selling on amazon ultimately return

• Amazon started unit called warehouse deals

• Amazon decided it wanted to buy lovefilm, lovefilm’s acquisition

• Amazon runs hamfisted promotion of its price comparision application for smartphones

• Bezos’s opinion

Chapter 11:The Kingdom of the question Mark

“• Polar opposite- jeff bezos & his biological father, ted jorgensen

• “Every anecdote from a customer matters”

• Amazon, not Amazon.com

• some things remained the same

“• Will Amazon move to free next-day and same-day delivery for Prime members?

• Will Amazon one day own its own delivery trucks?

• Will Amazon expand beyond the ten countries where it currently operates retail websites?

• Will Amazon always buy its products from manufacturers?

• Will antitrust authorities eventually come to scrutinize Amazon and its market power?

Memorable quotes

-Every company in retail stands on the shoulders of the giants that came before it

(jeffisms)

-Determine what your customers want and work backwards

-This is day 1 for the internet . We have so much to learn.

-If you want to get the truth about what makes us different its this, We are genuinely customer centric, we are genuinely long term Oriented and we genuinely like to invest.

Would you recommend it to others?

definitely!

why?• Its one of those books which you can’t keep down

• Probably would end up on the shelves of entrepreneurs

• Entertaining read for people interested in ecommerce or in stories about people who bulldoze their way to success

• Truly inspiring

• Too many characters, becomes difficult to remember

• Few characters were not coherent as the author starts to mention Them abruptly

• validation of data is one of the concerns because jeff has given less inputs

• The author has mentioned jeff and his strategies more but the Intention behind them isn’t mentioned

Areas of improvement

Thanks!

QUESTIONS

???