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The European Enterprise Content Management Market
“ECM will provide the infrastructure that will
enable e-business”
Andrew Ball, Research Analyst, ICT Group
Key features
“Understand the structure of the market today and how it will develop in the coming
years.”We provide:• Market forecasts to 2008 and the drivers behind
this growth.• A full analysis of the marketing strategies of the
key vendors, including their European penetration, segmentation, and unique selling points.
• An understanding of customers selection process and the impact of the above factors.
• Opportunities and challenges that the trends in the market will pose existing and potential vendors .
Key content
Key market changes and the degree of challenge that they pose enterprise software vendors
Based on detailed interviews with senior marketing
management from all the key vendors, we analyse issues
including ...
• How do customers perceive our unique selling points?• Which market segments are targeted by which vendors?• What are the key trends in the market ?
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Bring together pointsolutions
Manage structured andunstructured data
Importance of ROICommitment to open
architecture
Ease of use
Key:eg: Least Challenging = 0eg: Most Challegning = 10
Key content
• What will be the impact of key trends on vendors in the market?
• How can vendors turn these trends to their advantage?
Total Enterprise Content Management Market Recognition and Execution Analysis (Europe) 2001
Who will benefit from this report?
Enterprise Software Vendors (ESV)
• What strengths do potential customers see them offering• Understand who they will be competing against• Identify the challenges that they will have to overcome
Document Management Software Vendors (DM)
• Analyse the new competitive challenge from ESV.• Learn how DM vendors have entered the ECM market• Tailor your strategy to meet the key trends in the market
Web Content Management Software Vendors (WCM)
• Understand the impact of the ECM market on WCM• Answer why WCM vendors have targeted the ECM market• Find out how customers distinguish between offerings
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