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klicksafe is co-funded by
the European Commission
klicksafe is maintained by:
Media Authority of Rhineland-Palatinate (LMK)www.lmk-online.de
Media Authority of North Rhine-Westphaliawww.medienanstalt-nrw.de
klicksafe offices
c/o Landeszentrale für Medien undKommunikation (LMK) Rheinland-PfalzTurmstraße 1067059 Ludwigshafene-mail: [email protected]: www.lmk-online.de
c/o Landesanstalt für Medien NRWZollhof 240221 Düsseldorfe-mail: [email protected]: www.medienanstalt-nrw.de
Liaison office Berlin
LMK / Safer lnternet DE / klicksafeLiaison Office
c/o die medienanstaltenGemeinsame Geschäftsstelleder LandesmedienanstaltenFriedrichstraße 6010117 Berlin
the EU initiativefor a better andsafer internet
klicksafe is co-funded by
the European Commission
One for allFor parents and children, educators and multipliers, organisations,
institutions, and enterprises: klicksafe is there for everyone.
Practical portal on the internetwww.klicksafe.de is the central platform for klicksafe: here,
users have access to the complete portfolio of publications,
as well as video clips, explanatory films, information, news, and
subscription to the monthly klicksafe newsletter.
Online literacy at a click:klicksafe
internet: www.klicksafe.de
e-mail: [email protected]
facebook.com/klicksafe
twitter.com/klicksafe
youtube.com/klicksafegermany
klicksafe is an EU initiative towards improving safetyon the net, which has been active in Germany since2004. lts aim is to promote online literacy amongusers and to support them in handling the internetand new media competently and critically.
klicksafe offers media education tips for parents,
classroom materials for teachers and educators, and
an overview of current topics on the internet
klicksafe raises awareness about safety issues and
informs the public on new developments,
opportunities and risks online
klicksafe provides information about hotlines
(for reports about illegal content) and helplines
(for counselling in case of problems encountered
online)
Facts and statistics
more than 100 cooperation partners
22 Advisory Board members from the areas of
politics, protection of minors, (media) education,
research and society
about 1.3 million copies of printed materialsdistributed annually
about 600 orders for printed materials per month
Youth Panel with 37 teenagers (aged 14–17);
Children’s Panel with 56 children (aged 9–12)
klicksafe video spot “Where is Klaus?” produced
in more than 25 languages (among them
Icelandic, Turkish, Luxemburgish, and Arabic)
over 70 different publications, such as flyers,
brochures, and instruction modules
approx. 85,000 unique visitors to websiteper month
yearly Safer Internet Day with more than
200 actions across the country and
extensive media coverage
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S I DSAF E R I NTE R N E T D A Y
Advice on the netInformation materials are available at klicksafe.de as downloads and
can also be ordered in printed versions. In addition to essential aids
such as a teachers’ handbook with its supplementary modules, over
70 publications including brochures, guidelines, and flyers are on
hand – some also in Russian, Arabic, and Turkish versions.
Child’s play!The special area klicksafe for children offers a wide selection
of tips for handling the World Wide Web, presented in playful
form. At www.klicksafe.de/fuer-kinder/ young users will
discover “klick tips” with links to recommended pages,
children’s search engines such as Helles Köpfchen or Blinde
Kuh, and the “Internet ABC”.
klicksafe goes to schoolTowards awareness raising and better qualification of
teachers and parents, klicksafe offers training modules
and conceptions for information and continuing
education in cooperation with a wide range of partners.
What does klicksafe do?
Who is klicksafe?
klicksafe has its base in the CEF Telecom Programme of the EU
and is a mutual endeavour of the Media Authority of Rhineland-
Palatinate (LMK, coordinator) and the Media Authority of North
Rhine-Westphalia. The EU programme is being implemented in
Germany by the group Saferinternet DE, whose members
are klicksafe (as Awareness Centre), the hotlines eco and FSM
(as Internet-Beschwerdestelle.de) and jugendschutz.net,
and the helpline Nummer gegen Kummer.
International cooperationOn the international level, klicksafe cooperates closely with
European partners and is a member of Insafe (Internet Safety
Awareness for Europe). This network cultivates an intensive
exchange of materials, experience, and expertise – an important
aspect of klicksafe’s work.
Advice and assistanceThe Advisory Board supports and consults klicksafe as well
as the Saferinternet DE partners. Topics such as media literacy,
internet safety, and protection of minors in the media are
discussed at regular meetings of the 22 members representing
the field of education, research, protection of minors,
industry, and crime prevention.
Strong partnersklicksafe also cooperates with partners in diverse areas
including profit and non-profit organisations, institutions,
foundations, universities, professional associations, enterprises,
ministries, etc. There have been, for example, mutual
undertakings with iRights, Wikipedia, profamilia, Google,
facebook, the Consumer Advice Centre North Rhine-
Westphalia or Stuttgart Media University.
Prize-winning safetyThe klicksafe Prize for Internet Safety is awarded annually in the
categories “web offerings” and “projects, measures, and initiatives” to
honour exceptional achievements in the field of promoting media
literacy and safe handling of the internet.
Demonstrating presenceklicksafe participates regularly at trade fairs and public events, such
as didacta, gamescom, prevention conferences or media forums.
The initiative also conducts events of its own, for example when
launching new publications.
Sounding board and media scout for young usersSince 2009, klicksafe has been hosting a Youth Panel at several
secondary schools; in September 2013, a Children's Panel was
also initiated at an elementary school. The two panels are focus
groups: their members provide essential information about
the media habits of young people and at the same time serve as
multipliers within their peer groups.
Spots point at risks on the netklicksafe has launched two very successful spots together with
the advertising agency Ogilvy & Mather: “Where is Klaus?” and “Where
do you live?”. The two clips have contributed significantly to the
popularity of klicksafe – and “Klaus” is now circulating in more than
25 languages: www.klicksafe.de/spots
Safer Internet Day as a highlightFor the past ten years, klicksafe has initiated and coordinated the
Safer Internet Day in Germany. Annually, on the second Tuesday in
February, there are public events and
actions held across the country to
focus on internet safety, with
numerous participants
and contributors. At a press
conference with prominent
guests on Safer Internet Day,
klicksafe informs the public
about the latest challenges of
internet safety.
Safer Internet Day, Berlin, 2007–2017
Saferinternet DE Advisory Board (2017)
