R E A C H B U Y E R S .

I N C R E A S E S A L E S .

The essential resource for balloon, party and costume retailers

2 0 2 0 M E D I A

K I T

2 2 0 1 7 M E D I A K I T

W H Y C H O O S E PA R T Y & H A L L O W E E N R E T A I L E R ?C U S T O M E R O V E R V I E W

Our loyal subscribers consist of:

• Party Stores

• Balloon Specialty Stores

• Halloween & Costume Stores

• Card, Gift & Stationery Stores

• Haunted Attractions

• Cosplay Retailers

• Craft & Floral Stores

• Drug Stores & Supermarkets

• Mass Merchants

• Bridal Stores

• Manufacturers

T O T A L M A R K E T A C C E S S

Save time and resources by utilizing our team to create a customized multimedia program to reach your target audience.

2 2 0 2 0 M E D I A K I T

Total Reach: 62,100

SOCIAL COMMUNITY

Considered the industry source by retailers, Party & Halloween Retailer is the nation’s exclusive print publication for the party, balloon, bridal, Halloween and costume industry. Focused on high-quality editorial reporting on timely and relevant issues affecting the industry, retailers continually rate Party & Halloween Retailer as their top resource for news, information and products. Your buyers look to the Party & Halloween Retailer magazine, website, newsletter, and social media channels before they buy!

PRINT E-NEWSLETTERS WEBSITE

S O C I A L M E D I A

facebook.com/PartyHalloweenRetailer pinterest.com/PandPRetailer

YouTube.com/user/PartyandPaper

instagram.com/party_and_halloween

linkedin.com/showcase/party-and-halloween-retailer

Visit the Party & Halloween Retailer Media Kit Website: partyandhalloween.media

MARCH/APRIL 2019 | PARTYANDHALLOWEEN.COM

The Costume Issue

NEW FOR 2019

HPE'S MAKEUP ARTIST BATTLEGROUND

THE PARTY PEOPLE

MAY/JUNE 2019 | EVERYDAY PARTY ISSUE | PARTYANDHALLOWEEN.COM

SUMMER & FALL PARTIES

GREETING CARDS & STATIONERY

MARKETING TO MILLENNIALS

Helium-FreeBALLOON DÉCOR

JULY/AUGUST 2019 | WINTER HOLIDAYS ISSUE | PARTYANDHALLOWEEN.COM

BACK TO SCHOOL

WINTER DÉCOR

MARKETING TO MILLENIALS

P A R T Y & P A P E R R E T A I L E R 3

HALLOWEEN & PARTY EXPO ISSUEJanuary 2020

Halloween TrendsAdult CostumesGraduation PartiesThemed CostumesMasks, Fangs & Wearable

Accessories

Bonus Distribution: Halloween & Party Expo, HAuNTcon, Party Club of America Trade Show & Convention, Paper First Affiliates Trade Show & Convention, American International Toy Fair, FLOAT Convention, National Stationery Show

Editorial Deadline: Dec. 2, 2019

Ad Space Deadline: Dec. 2, 2019

Materials Due: Dec. 9, 2019

COSTUME ISSUEJuly 2020

HPE WrapupLicensed CostumesWinter Holiday Parties &

DécorBack to SchoolChildren’s CostumesBalloon TrendsAccessories & Add-Ons

Editorial Deadline: June 11, 2020

Ad Space Deadline: June 11, 2020

Materials Due: June 17, 2020

BALLOON ISSUESeptember 2020

Balloons & AccessoriesPartyware TrendsMilestonesNoveltiesKids CostumesPet Costumes

Editorial Deadline: August 10, 2020

Ad Space Deadline: August 10, 2020

Materials Due: August 17, 2020

HPE PREVIEW & NEW PRODUCT ISSUENovember 2020

Everyday PartyHalloween Novelties & HauntValentine’s DayAccessories & Add-OnsBalloon TrendsMardi Gras & MasqueradeLicensed CostumesThemed Costumes

Also Featuring: The 2021 Annual Industry Purchasing Guide (details and deadlines on page 5)

Bonus Distribution: International Halloween Show

Editorial Deadline: Oct. 22, 2020

Ad Space Deadline: Oct. 22, 2020

Materials Due: Oct. 29, 2020

HALLOWEEN & PARTY EXPO ISSUEJanuary 2021

Editorial Deadline: Dec. 3, 2020

Ad Space Deadline: Dec. 3, 2020

Materials Due: Dec. 10, 2020

2020 Editorial Calendar

P A R T Y & H A L L O W E E N R E T A I L E R 3

I N E V E R Y I S S U E+ Balloon Recipes + Costumes + Retailer Profiles + Product Picks + Management Operations + Industry News

All bonus distribution is subject to change based on show dates.

E D I T O R I A L S U B M I S S I O N

Visit: https://upload.greatamericanmediaservices.com.Complete the submission details and select file(s) for upload.

Visit the Party & Halloween Retailer Media Kit Website: partyandhalloween.media

4 2 0 1 7 M E D I A K I T

A D R E Q U I R E M E N T S

• For full-page ads the live area (all text and logos must fall inside) must be at least 3/8” from the trim, and all bleeds must extend at least 1/8” beyond trim.

• Ads and embedded artwork must be CMYK and at least 300 dpi.

• Only PDF or TIFF files will be accepted.

• We are not responsible for the readability of ad copy below 10-point in size.

ISSUE SPACE DEADLINE MATERIALS DUE

January Dec. 6, 2019 Dec. 13, 2019

July June 11, 2020 June 17, 2020

September Aug. 10, 2020 Aug. 17, 2020

November Oct. 22, 2020 Oct. 29, 2020

January 2021 Dec. 3, 2020 Dec. 10, 2020

P R I N T D E A D L I N E S

P R I N T S P E C S

Print Advertising

Full Page (Full Bleed)8"w x 11"h

Full PageFinal Trim Size

7.75"w x 10.75"hLive Area

7"w x 10"h

1/3 Page Vertical2.15"w x 9.75"h

1/2 Page Horizontal6.75"w x 4.75"h

1/2 Page Island4.45"w x 7"h

1/3 Page Square4.45"w x 4.45"h

1/4 Page3.3"w x 4.875"h

1/6 Page2.15"w x 3.5"h

Product PicksImage (300 dpi, CMYK, 4” on longest side, JPG or TIFF file),

product name and web address. *Available with ad purchase.

2/3 Page4.45" w x 9.75" h

1/2 Page Vertical3.3"w x 9.75" h

4 2 0 2 0 M E D I A K I T

A D S U B M I S S I O N S

Visit: https://upload.greatamericanmediaservices.com

Complete the submission details and select file(s) for upload.

A D S U B M I S S I O N Q U E S T I O N S ?

2-Page Spread (Full Bleed)15.75” w x 11” h

2-Page Spread Final Trim Size

15.5"w x 10.75" h

Live Area14.75" w x 10" h

Contact Samantha Orsi, traffic manager, at sorsi@greatamericanpublish.com or 616-520-2148.

Visit the Party & Halloween Retailer Media Kit Website: partyandhalloween.media

P A R T Y & P A P E R R E T A I L E R 5

2 0 2 1 P U R C H A S I N G G U I D E

The purchasing guide is an easy-to-navigate annual guide that includes all of the major product categories retailers are seeking, plus an alphabetical listing of companies. It is mailed to all subscribers polybagged with the November/December issue and available as a separate digital edition. The digital edition also will be emailed to more than 4,500 retailers and available in a digital format on our website all year long.

Companies purchasing ad space receive one free printed listing with company logo, plus a listing and link in the digital edition.

Ad Space Deadline: Oct. 22, 2020

S P E C I A L P R I N T O P P O R T U N I T I E S

Party & Halloween Retailer offers the following unique advertising opportunities to maximize impact and place your brand front and center.

P A R T Y & H A L L O W E E N R E T A I L E R 5

Belly Bands False Cover7.5”w x 10.5”h

GatefoldCover

Inserts — tipped, bound or polybagged

Post-It Note Catalog Distribution

Visit the Party & Halloween Retailer Media Kit Website: partyandhalloween.media

C E L E B R A T I O N S & O C C A S I O N S

Published twice annually, Celebrations & Occasions offers informative content for buyers of party products for every occasion and serves as a new multimedia marketing platform to reach party, gift and stationery store owners who purchase these products through wholesale channels.

Product categories include:

Balloons, Celebration service providers, Décor, Giftwrap, Favors, Floristry, Invitations, Rentals, Tableware

T H E G U I D E

Five industry leading brands have come together to deliver the specialty retail industry’s most comprehensive product sourcing guide, with over 500 product listings across 30+ categories.

Impactful product listing and ad space packages give you maximum exposure and increase sales all year by reaching your buyers – the subscribers of Party & Halloween Retailer, Museums & More, Gift Shop, Gift Shop Pets and Stationery Trends.

NEW IN2020!

NEW IN2020!

D I G I T A L E D I T I O N O P P O R T U N I T I E S

Party & Halloween Retailer offers a digital edition of every issue, available online year-round. Each interactive issue provides an additional opportunity for advertisers to reach key buyers as they make their purchasing decisions. Unique digital-only ad opportunities are available.

6 2 0 1 7 M E D I A K I T

W W W. PA R T YA N D H A L L O W E E N . C O M

Partyandhalloween.com is the leading online resource for balloon, party and costume retailers seeking the latest products and breaking industry news. Drawing additional attention year-round to partyandhalloween.com is exclusive digital content including interviews with industry professionals, innovative balloon recipes and photo galleries.

If artwork is submitted past the ad deadlines noted there is no guarantee that the

ad will be live on the first day of the scheduled month.

Digital Advertising

6 2 0 2 0 M E D I A K I T

W E B A D D E A D L I N E S

M O N T H

January

February

March

April

May

June

D E A D L I N E

Dec. 18, 2019

Jan. 17, 2020

Feb. 14, 2020

March 18, 2020

April 17, 2020

May 18, 2020

D E A D L I N E

June 17, 2020

July 17, 2020

Aug. 18, 2020

Sept. 17, 2020

Oct. 16, 2020

Nov. 17, 2020

M O N T H

July

August

September

October

November

December

I N D U S T R Y I N S I D E R E - N E W S L E T T E R

A bi-weekly e-newsletter from Party & Halloween Retailer, delivering the top headlines to retailers’ inboxes.

A Leaderboard 1 600 x 90 px

B Leaderboard 2 600 x 90 px

C Medium Rectangle 300 x 250 px

D Sponsored Content 1 image: 4 x 6 inches; 150 dpi

5- to 10-word title Up to 75 words

Max Size: 40 kbFile Formats: JPG, GIF

A D S P E C S

S P E C S

A Leaderboard 728 x 90 px

B Banner 468 x 60 px

C Medium Rectangle 300 x 250 px

D Pop-up 600 x 600 px

Max Size: 40 kbFile Formats: JPG, GIF

Visit the Party & Halloween Retailer Media Kit Website: partyandhalloween.media

A

B C

B

B

B

D

A

C

P A R T Y & P A P E R R E T A I L E R 7

A D S U B M I S S I O N Q U E S T I O N S ?

A D S U B M I S S I O N S

Visit: https://upload.greatamericanmediaservices.com

Complete the submission details and select file(s) for upload.

E X C L U S I V E E - B L A S T S

Deliver a custom email to Party & Halloween Retailer subscribers, and put your products in front of them when the time is right for you. Designed by you or our team of design experts for a nominal fee, you have the option of up to two versions, A/B testing and analytics to gauge success. Targeted strategically based on your company and products, custom emails have proven highly effective in generating quality new business for customers.

Contact Samantha Orsi, traffic manager, at 616-520-2148 or sorsi@greatamericanpublish.com.

P A R T Y & H A L L O W E E N R E T A I L E R 7 Visit the Party & Halloween Retailer Media Kit Website: partyandhalloween.media

G R O W Y O U R B U S I N E S SWITH TIME-SAVING MARKETING STRATEGIES

SmartSolutions is a team of expert marketers who bring their unique perspectives and diverse experiencestogether to provide a one-stop, full-service marketing solution to help your business thrive. Engage SmartSolutions as your marketing department and gain a team of professionals who care about your business and want to tell your story.

That team includes:

• Dedicated project manager

• Marketing strategists

• Copywriters

• Designers

• Data specialists

• Audience development managers

Schedule a free consultation today with Brian.See the full menu of services at smartsolutions.media.

8 2 0 1 7 M E D I A K I T

Mailing: P.O. Box 128Shipping: 75 Applewood Drive, Suite A Sparta, MI 49345Phone: 616-887-9008Fax: 616-887-2666

www.greatamericanmediaservices.com

www.partyandhalloween.com

Custom MarketingParty & Halloween Retailer is a powerful resource beyond print. In addition to our successful publication, we provide unique and innovative solutions that allow businesses to engage with customers in nontraditional ways. To discuss these unique offerings in more detail, contact your integrated marketing consultant.

Content Creation / Integrated Editorial

Custom E-Blasts

Custom Publications & Purchasing Guides

Event Planning and Promotion

Retargeting

Webinars

Social Media Sponsored Posts

Surveys and Research Studies

Video Production and Promotion

White Papers

Case Studies

C O N T A C T U S

BRIAN VIRGONApublisher (advertising)616-520-2140pprads@partypaper.com

DEBBIE EISELEmanaging editor616- 520- 2158ppredit@partypaper.com

SAMANTHA ORSItraffic manager616- 520- 2148sorsi@greatamericanpublish.com

BOB ZILTZVP sales, publishing director616- 520-2174bziltz@greatamericanpublish.com

W E B A D R A T E S

Ad Type 1x 3x 6x 12x

Leaderboard (728 x 90) $630 $610 $580 $560

Medium Rectangle (300 x 250) $530 $500 $480 $450

Banner (468 x 60) $420 $400 $370 $350

Pop-Up (600 x 600) $1,580 $1,500 $1,420 $1,340

Skyscraper (160 x 600) $790 $750 $710 $670

Rectangle (180 x 150) $290 $270 $240 $210

P R I N T A D R A T E S

I N D U S T R Y I N S I D E R E - N E W S L E T T E R

Ad Type 1x 2x 4x

2-Page Spread $7,950 $7,250 $6,750

Full Page $4,495 $4,050 $3,795

1/2 Page $3,050 $2,875 $2,550

1/3 Page $2,550 $2,275 $1,895

1/4 Page $1,850 $1,675 $1,395

1/6 Page $895 $695 $495

Ad Type 1x 3x 6x 12x

Leaderboard (600 x 90) $630 $610 $560 $525

Medium Rectangle (468 x 60) $530 $500 $480 $450

Sponsored Content $450

(Bi-weekly)