The ESPN Hispanic AudienceValuable Young and Affluent Consumers to Grow Your Brand

ESPN Deportes’ Unduplicated Audience EXPANDS Your Hispanic Reach

TARGET SMARTER with ESPN’s Cultural Insights and Data Resources

Advertising Cross Language Broadens Your ReachTake full advantage of everything that ESPN has to offer by including ESPN Deportes’ Spanish-language content to your plan.

ESPN DEPORTES LIFT

Use the right mix of ESPN sports to connect with a more balanced Hispanic fan

Strengthen the Diversity of Your Reach

Leverage our knowledge to connect and influence today’s Latino consumers

FOCUS GROUPS Effective Creative for Hispanic Males Marketers can create one campaign using English with appropriate cultural cues to resonate with both Hispanics and non-Hispanics.

ESPN LAB Impact of Language in Digital Advertising Spanish-language digital ads resonate with Hispanics without alienating non-Hispanics.

ETHNOGRAPHIES Effectively Connecting with Hispanic Millennials Inform the collective rather than dictate to them. Showcase cultural and sports values that touch the heart.

Source: Nielsen, Hispanic P2+, 4Q17 for MNF on E1/ED, 1Q17 for NBA on E1/ED, 3Q17 for MLB on E1/E2/ED. for SC on E1/E2/ED, 5/6-8/27 for MLS on E1/E2/ED, 8/5-12/9/17 for Top Rank on E1/E2/ED, 7/15-7/30/17 for ICC on E1/E2/ED Source: CY2017, Base=Hispanic P2+

Source: Nielsen Media Research. Hispanic P2+. 2017

19MM reached on TV

P Larger scale than: • FS1, FS2, and Fox Deportes combined (15.7MM) • NBC Sports and NBC Universo combined (15MM) • BeIn Sports in English and Español (7.8MM)

+20% +43% +38%+34% +64% +68%

E2 MNF SL Simulcasts

MEXICANS 134 INDEX

SOUTH AMERICANS 159 INDEX

CARIBBEANS 169 INDEX

CENTRAL AMERICANS 115 INDEX

ESPN Hispanics are a VALUABLE AudienceESPN The Platform Delivers Hispanics at SCALE

13MM digital users

P MORE than Univision and Telemundo sites combined

29MM Hispanics reachedby ESPN The Platform each month across TV & digitalP over half of ALL U.S. Hispanics

Source: Nov17, ESPN FMI model based on comScore Xmedia total market data for Nov17

MORE Hispanics reached each month across ESPN and ESPN Deportes TV networks than ALL Spanish-language cable TV

MORE Hispanics and over half of ALL Hispanic millennial men in the U.S. across ESPN.com and ESPN Deportes.com than all Spanish-language cable TV networks

YOUNG26% M18-34

Beating BeIn (19%), Univision Deportes (17%), FoxD (16%), Telemundo (9%) Univision (7%)

AFFLUENT67% HHI+$60K

Higher comp. than BeIn (43%), FoxD (32%), Univision (24%), Univision Deportes (31%), Telemundo (21%)

MALE72% Male Comp.

Higher than Telemundo (41%), Univision (38%)

ESPN Delivers Compelling Content and Creative Solutions Inspiring our Fans to CONNECT with your Brand

espncms.com

The only 24/7 Spanish-language sports radio network, reaching 70% of all U.S. Hispanics in 9 of the top 10 DMAs.

#1 cable network among Hispanic millennial men.

#4 publication in reaching Hispanic millennial men.

26% of ESPN’s Hispanic TV reach comes EXCLUSIVELY from ESPN Deportes.

Greater variety of content within a single feed. Integration of new direct-to-consumer ESPN+.

Emmy Award winner for Outstanding Studio Show in Spanish.

10 games will be simulcast in Spanish on ESPN2. ESPN Deportes and ESPN2 combined reach 11.2MM U.S. Hispanic TV HHs , higher than any single SL cable network.

ESPN Digital Networks reach MORE Hispanics than all SL cable TV networks.

ESPN's first-ever player-based Fantasy Soccer game with stars from La Liga, Liga MX, UEFA Champions League & more.

ESPN Deportes is the exclusive Spanish-language broadcaster of the NBA Playoffs and Finals.

Over 60% of ESPN Deportes Facebook fans are under 35 years old.