Immerse Yourself in Relaxation TM Television you never want to
turn off TM
Slide 3
Demographics Target demographic: Upper 25% of income earners
Adults 40+ Focus group results: 30% would watch eScapes all the
time* 75% would watch at some times of the day* Limited Commercial
Interruptions: (4 minutes per hour) 2 minutes local avails per hour
2 minutes national avails per hour Fewer Commercials = More
Retention 70% of our focus group had unaided retention of our
commercial messages* *Source: Great Lakes Marketing, Toledo,
OH
Slide 4
Viewer Appeal Unique, original programming 100% native 1080 HD
Relaxation television stress reducing Uplifting, appropriate at any
time & any place Family-friendly, culturally & politically
neutral Creates a relaxed setting where audiences are most
receptive to ad messages
Slide 5
Programming Schedule (6 am-10 am EST) This is the Day The world
wakes up with fantastic HD sunrises & morning scenes from
around the globe (10 am-3 pm EST) Midday Getaway with Sandy Kovach
Sandy takes you on a therapeutic escape from the stress of the day
with amazing views of beaches, lighthouses and stunning nature
scenes (3 pm-7 pm EST) World View Enjoy a virtual vacation to
American and international cities, mixed with tranquil scenes of
ship watching, trains, and historical places (9 pm-1 am EST)
eScapes After Dark with Johnny Williams Spend a beautiful evening
with Johnny as he takes us to elegant and romantic places filled
with vibrant city skylines and harbors around the world (1 am-6 am
EST) Night Flights A collection of the very best eScapes
episodes
Slide 6
Programming Episode Categories 10 Programming Themes: American
Cities Airports Great World Cities & Harbors Historic Churches
& Monuments Lighthouses Ships at Sea Scenic Earth Ship Watching
Tropical Islands & Beaches Trains in Motion
Slide 7
eScapes Sample Video
Slide 8
Viewer Responses & Feedback I love your network! Thanks!
Denise - via www.eScapesTV.com What a great visual & musical
marriage. Congrats & Bravo!!! Herbie Russ, Musician via
Facebook Priceless!!! Tyree via www.eScapesTV.com My family and I
love watching/listening to eScapes TV. It is a great way to
wind-down after a busy day. Thanks for giving us the chance to see
the world from our living room! Julie Borman via Email An
innovative, inspiring new approach to media connection with the
public. Keep up this excellent programming. Thank you. Bill
Williamsvia www.eScapesTV.com This is by far the best station I
have ever come across. Having this on simply makes me feel
amazingly happy, peaceful and totally relaxed. And the scenery is
awesome. THANK YOU!; It occurred to me that this should be a
station available to people in hospitals, hospice facilities, and
so many more places where people are in stressful situations.
Beautiful! Mary Pat Rough - via Email
Slide 9
Advertising & Marketing Destination eScapes Campaign for
Affiliate marketing: Local market ability to produce a 15-min. HD
video highlighting your market airing weekly for 1 Yr. on The
eScapes Network Ideal Tourism/Travel Industry revenue generating
opportunities Public relations opportunities between Affiliate
& Network versus a Competitor Unique Advertising Opportunities:
Limited Commercial Interruptions to align with the concept of The
eScapes Network - 4 min. per hour. Annual Schedule by Daypart or
ROS Customized intros/sponsorship tags Creative Sponsorship
Opportunities (perfect for high- end accounts) Annual Banner
Advertising Schedule
Slide 10
Broadcasting live Audio Launched Q4-2012 From our Studios
Expansion of episode production 300 per Month by end of Q1-2013
Broadcasting live Video US destinations by end of Q2-2013
Broadcasting live Video International destinations in Q4-2013 TV
Everywhere All mobile platforms Q3 2013 Looking to the Future
Slide 11
Summary 100% Native HD Original Programming Market-tested
Appeal with Men & Women Equally Upscale Content, Affordable,
and Uncontroversial Relaxation Television 24/7 TV Everywhere Rights
Distinctive Advertising & Messaging Opportunities A UNIQUE
Addition to your Line-up in 2013! Television you never want to turn
off TM
Slide 12
eScapes Network Contact us for further information:
[email protected]@vivicast.com or (901) 842-5340 1780 Moriah
Woods Boulevard, Suite 1 Memphis, TN 38117 12