The Enduring Value of Business Education

Dipak C. JainPresident (European), China Europe International Business School (CEIBS)

October 23, 2018

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• Knowledge Creation

• Knowledge Dissemination

• Knowledge Certification

Mission of Business Schools

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An “Evolving” Mission

Knowledge Monetization

Knowledge is becoming more commercial

• Technology enables individual entrepreneurship…and team collaboration• Global competition for talent and ideas• New revenue potential for the institution

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Evolution of Business School Education

Academic Rigor, Business Relevance and Social

Significance

Academic Excellence (Rigor)

Business Practice (Relevance)Focus

Business Ethics, Sustainability and CSR

Analytical

ModelsJudgment & IntuitionDecision Making

Inputs

Experiential Global LearningAnalytical FrameworksCase Studies

Pedagogical

Tools

2000 and beyondLate 1960s to late 1990sUp to mid 1960sTime Period

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Key Issues Facing Business Schools

• Core Competitiveness• Differential Advantage• Disruptive pedagogical models

Business schools face pressures related to:

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Business School: Points of Differentiation• Today, there are 16,536 business schools worldwide (according

to AACSB data as of March 2017).

• Brand reputation and differentiation–on global stage–a challenge

• Mid-tier private schools being ‘sandwiched’ most, while public schools and top private schools remain either ‘value for money’ and ‘value for brand’*

(* Trouble in the middle, Economist, 15 Oct 2011)

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What’s next?

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Leadership: Global Traits

• Ability to anticipate

• Courage to deal with ambiguity

• Proficiency in adapting to cultural diversity

Knowledge comes from analysis, wisdom comes from synthesisConnecting the “dots”

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Business Leadership

1. Beyond Business Business, Society and Environment

2. Beyond Success Success with Significance

3. Beyond US and Europe Developed and Emerging Markets

4. Beyond Classroom On-line and Blended Learning Models

Move Beyond Conventional Boundaries of Thinking

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Business Schools’ Mission

From Success to Significance

Thank You!