The Emergence of Mobile Apps for Investor Relations

Exploration: Investor Relations Mobile Apps.

26. June 2011

Investor Relations Mobile Application Thought Starters:!

•  Mobile Applications are an ideal vehicle to communicate with the Investor Relations audience

•  Private Investors

•  Institutional Investors & Analysts

•  Media & Influencers

•  Employees

1.  The modern investor is active

•  Interested/demanding the latest news and information related to their investments

•  Mobile, accessing information “on demand” and across multiple devices

2.  Companies have an “opportunity” to:

•  More directly connect with their audiences

•  React to the marketplace, news and events, controlling the message

3. Companies have an “challenge” to:

•  React to the marketplace, news and events, controlling the message

•  Manage individual dialog, get personal

© ICON Worldwide The contents of this document are the exclusive property of Inter-Corus AG, Bühler, Switzerland, and may not be used without permission.

Mobile Applications are Ideal for Investor Relations!

•  Mobile internet is now mainstream

•  3G has surpassed 20% global penetration

•  Smart phone & tablet shipments outpace PC

•  Multiple internet device is driving cloud computing


Mobile Apps & Social Media in Corp. Communications!

•  Social media is a critical information channel for large corporations:

•  25% of search results for the world’s 20 largest brands are “user-generated” content •  “Share” is replacing “Email” as a communication (time spent) •  Age 55-65 is the fastest growing demographic on Facebook

•  Users expect to be able to interact with content

•  Forward, like, share

•  Mobile & Social are natural partners:

•  RSS Feeds, API Developer Apps., Etc.


Best Practices “Snap-Shot”!

•  Our design and development process will “consider” the current state-of-industry in the rapidly evolving touch screen & app environment, for each of the potential content areas:

I.  RSS feed based “news” content

•  Up to date, highly visible, maximum readability

II.  Investor Information & Stock Charts

•  Highly interactive

•  Cross reference related information

III. Annual Report Content

•  Translate the most important corp. document to touch/interactive environment

•  Company story, management introductions, etc.

IV.  Cross Platform Alignment

•  Create a seamless brand and information flow across all digital platforms


•  Mobile Apps geared towards the Investor Relations target appears to be an emerging trend, and we expect to see more more corporations move in this direction:

•  Provide a good initial reference for developing “content” outline

•  Not necessarily a reference for design or usability for each type of task or information

•  i.e. text, stock charts, etc


Best Practices: Available Investor Relations Apps.!

Nestle Shell Shell

I.  RSS Feed / News Content:

•  Highly visual, highly readable

•  Built in share: Email, Like, Twitter, Facebook

•  HTML text for copy/paste

Best Practices: News / RSS Feed Based Content!

Flipbook New York Times CNN


Best Practices: Investor & Stock Charts!

II. Active investors have come to expect rich interaction in stock charts

•  Scalable history, interactive controls

•  Cross reference of news and performance

•  Integrated management commentary

CNBC Bloomberg © ICON Worldwide The contents of this document are the exclusive property of Inter-Corus AG, Bühler, Switzerland, and may not be used without permission.

Best Practices: Leverage Annual Report Content!

III. The Annual Report is generally the most carefully crafted company story each year

•  Consider ways to translate this content into touch screen environments

•  Strong brand story, management introductions, etc.

•  Move beyond the PDF towards interactive content, pop-ups, embedded video, commentary, q/a, etc.

General Electric


General Electric

Best Practices: Seamless cross-platform experience!

IV. Increasingly, your audience is experiencing your brand across multiple platforms

•  Interface and screen design alignment is essential

•  Provide as much content as possible via web links / webapp areas

•  Consider personalization for registered users from the .com site


Best Practices: HTML5 Based WebApps!

V. HTML5 Based WebApps allow have huge advantages over native iTunes Apps.

•  Cross platform ease of development

•  Simple, fast content updates via standard site CMS

•  Bypasses Apple iTunes App Store approval process and revenue cut.

NPR FT

Phase I: Content Summary & Approach!

•  Our design and development process will “consider” the current state-of-industry in the rapidly evolving touch screen & app environment, for each of the potential content areas:

•  News

•  Up to date/breaking news

•  News and Press releases

•  Share prices

•  Investor Information

•  Group / Annual Reports*

•  Management Bios*

•  Speeches & Presentations

•  Videos

•  Media/Press Information

•  Press kits

•  Photo gallery

•  Media calendar


•  “Brand Experience” Content

•  Products & Services

* Recommended

Danke!!

Designed & produced by ICON Worldwide.

The contents of this document are the exclusive property of Inter-Corus AG, Bühler,

Switzerland, and may not be used without permission.

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The Emergence of Mobile Apps for Investor Relations