media Kit 2012

Connect with one of Canada’s most vibrant business communities!

The Official publication of the Edmonton Chamber of Commerce

Connect with over 100,000 edmonton decision-makers and

purchasers who are eager to discover meaningful brands.

Commerce News: The Voice of Business in EdmontonCommerce News is a high-value way to market your products or services to the Edmonton business community and Chamber of Commerce members. Published 11 times a year, Commerce News offers extensive local coverage of business trends and issues and is read by the city’s business owners and entrepreneurs. In other words, Commerce News can connect you with an affluent and growth-minded class of business professionals.

With content ranging from helpful business how-to pieces to informed looks at provincial and municipal government initiatives, this magazine offers its readers an insider’s view of business in Edmonton. Paired with business and networking event listings and a variety of members-only content, Commerce News is read by business owners who want to stay current and involved in the Edmonton market. Continue reading to see how you can make this publication work for your business!

CUSTOM PUBLICATION FOR THE EDMONTON CHAMBER OF COMMERCE

BY FUSION PUBLISHING INC.

Client: Servus Credit Union Docket: SER-1776 File Description: ECC AD A_SER_1997_MATURE_165_FC

Date: Feb. 3, 2012 Size: 10.625”X 11.5” Colour: CMYK

Publication: Edmonton Chamber of Commerce

This fi le was prepared by T 403.539.2000 F 403.264.2705

000CN.Servus_FP.indd 1 2/6/12 10:54:21 AM

Overview

The Edmonton Chamber of Commerce is nearing the end of the current contract to publish its monthly members’ magazine and is investigating the possibility of converting the publication to a digital magazine. Plus the Chamber is requesting other quotes for retaining its current hard copy publication. Should the conversion to digital occur there is the possibility of publishing a hard copy quarterly.

Fusion Publishing Inc has a broad experience in publishing both hard copy and digital magazines. The company currently publishes three in-house titles:

Good Life ConnoisseurReport on MiningGood Life Living Green

Plus the company undertakes numerous custom publishing projects on behalf of clients seeking effective communication tools in a variety of applications. As a result Fusion is able to bring a host of proven resources to any publishing project.

Client: Servus Credit Union Docket: SER-1776 File Description: ECC AD A_SER_1997_MATURE_165_FC

Date: Feb. 3, 2012 Size: 10.625”X 11.5” Colour: CMYK

Publication: Edmonton Chamber of Commerce

This fi le was prepared by T 403.539.2000 F 403.264.2705

000CN.Servus_FP.indd 1 2/6/12 10:54:21 AM

14 Commerce News FEBRUARY2012

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14 Commerce News FEBRUARY2012

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LOUD LOUDOUT

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SeniorsHousingf

Oasis Centre, Conferencing & Events10930-177 Street, Edmonton

7:00 p.m.

CHARITY COMEDY NIGHT

20129 March

FR

IDAY

& SILENT AUCTION

Tickets $75, only available online from www.gef.org Includes show admission and appetizers.

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000CN.MacEwan_1-2H.indd 1 1/12/12 2:44:22 PM

Discussion

The current Chamber publication has a long history and a developed advertising revenue stream which generally covers the cost of publishing. The possibility exists that with the greatly reduced costs as a result of converting to digital a lowered ad rate might attract greater numbers of advertisers and create a profit centre

This success will only come if the publication meets the needs of its potential readership. Editorial direction and quality of presentation will be the primary criteria in that success. Fusion as an award winning publisher can provide the quality presentation but the editorial focus will no doubt have to be provided by the Chamber.

Structure

The Chamber already has a developed structure with an editor-in-chief to provide Fusion will editorial direction and have final sign-off authority on each issue prior to publication. Fusion would have the responsibility to provide all the resources required to successfully produce the publication. This would include: writing, editing, proofing, design, graphic/photo sourcing, printing, distribution, advertising sales and revenue administration.

To encourage Fusion to maximize revenues when the publication has reached profitability that profit would be shared equally between the Chamber and Fusion.

FEBRUARY2012 Commerce News 13�

SPECIAL

RE P O RT

$$$$$by Kim Tannas, Commerce News

s many as 6,600businesses in the Ed-monton region could

be changing hands over the next fi ve years, suggest the results of a Leger Marketing survey com-missioned by the Edmonton Chamber of Commerce. This massive shift in business owner-ship comes as no surprise, with the fi rst of the baby boomers having turned 65 in 2010, cross-ing that threshold into what many consider to be offi cial retirement age.

A total of 313 members of the Edmonton Chamber responded to an online questionnaire bet ween November 9 and November 19, 2011, asking what their most likely succession scenario would be over the next five years. Besides the 15 per cent indicating their business would change hands, 40 per cent said their business would continue under the current ownership and two per cent indicated the business would wind down.

Of those indicating the business would be changing hands, six per cent said their business would be transferred to a family member and nine per cent said it would be sold to a non-family member.

“If you make an assumption that this survey is truly representative of businesses in the region – and there are over 44,000 established businesses in the Edmonton region – then you’re looking at some 6,600 businesses that will change hands in the next fi ve years,” said Rick Hersack, chief economist at the Edmonton Chamber of Commerce, applying figures from Statistics Canada’s Business Patterns database.

It’s a signifi cant number, he indicates, and even more significant when you consider the tax implications of those ownership transfers.

“According to the tax laws as they exist right now, if a business is transferred to a family member, the family member is then faced with having to pay capital gains

With a signifi cant number of business ownership transfers on the horizon, the Edmonton Chamber is lobbying for better tax policies

Taxing Transitions

A

taxes on the assets of the business. If the business is sold to a third party, that third party is not faced with capital gains taxes,” he explained.

It’s the reason the chamber is lobbying Ottawa to make some changes. Given that small business is such an important economic driver, it only makes sense that tax policies be engineered to facilitate ownership transfers, particularly among family members, rather than having a negative financial impact, indicates the chamber’s policy position on the subject.

Because of that tax implication, there’s a real concern that family businesses will either not stay in the family or that the tax burden will be so high that it could in fact jeopardize the continuation of that business, said Hersack.

T he E d monton C ha mb er o f C om merce i s recommending that the federal government undertake a comprehensive review of the tax provisions affecting estate and succession planning in the next 24 months to determine whether the existing tax regime appropriately considers transfers of family-owned businesses.

For more information, visit www.edmontonchamber.com.

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40% 39%

6%

9%

2%

The business will continue under the current ownership

The business will be transferred to a family member

The business will be sold to a non-family member

The business will be wound down

Not applicable to our situation

Business Succession Plans Over the Next Five Years

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Costing Estimates

The least costly publication would be a digital magazine e-mailed to the Chamber’s members. The publication would arrive in an e-mail to the member’s in-box with the cover of the magazine imbedded in the body of the e-mail. The recipient would simply click on the cover and the pages would turn just like a hard copy. A breakdown of the estimated costs for a 20 page publication without any advertising would be as follows:

Writing, editing, proofing 500 words per page @ $1.20 per word - $12,000Layout and design, photo sourcing @ $110 per page - $2,200E-mail distribution and list maintenance 26,000 members @ $100 cpm - $2600Coding provided to include the digital magazine on the web site at no cost.Total estimated cost for a 20 page distributed digital magazine $16,800

To produce and mail a hard copy edition the additional estimated costs would be as follows:

Printing/binding 24 pages, full colour publication on 70 LB gloss stock, 26,000 copies $12,500Labelling and mailing @ $0.85 for 26,000 copies $22,100Total additional costs $ 34,600.

FEBRUARY2012 Commerce News 25

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Advertising Sales

Fusion has a team of experienced advertising sales people, although none are based in Edmonton. However, in this digital age the sales function tends to require less in-person meetings and significantly more e-mail and telephone communication. Considering the Chamber publication has a long history a prospect list presumably is readily available for the team to work from.

Fusion would charge 40% of net advertising revenue to cover sales commissions, billing and collection. The advertising rate would be established at the CPM norm within the industry.

We appreciate the opportunity to enter into discussions with the Chamber. Should there be any questions about the presentation please do not hesitate to contact:

Terry TremaineGroup Publisher604-925-0313 ext 1002 terry@fusionpublishinginc.com

8 Commerce News FEBRUARY 2012000CN.ICAA_1-6H.indd 1 1/17/12 11:33:12 AM

OWNERS!EMPLOYEE BENEFITS FOR YOUR SMALL BUSINESS

Phone: 1.877.277.0677 Fax: 1.877.277.0711

www.chamberplan.ca

YOU CHOOSE THE COVERAGEYOU CONTROL

THE COST

000CN.CofC_GroupIns_1-6H.indd 1 12/14/11 10:19:32 AM

Chamber Ball 2012

Outgoing chair Bernie Kollman and husband Dr. Brian McPherson with Premier Alison Redford and James Rajotte, MP for Edmonton-Leduc

Local sports broadcasting legend Bryan Hall (far right) with guests

Members of the Rock and Roll Society of Edmonton

Dr. Raj Sherman, leader of the Liberal Party of Alberta, and Sharon MacLean

Students from Victoria School of the Arts sing the national anthem. From L to R: Kellen Jackson, Phoebe Davis and Mercedes Courtoreille

From left to right: Mrs. Yuen, Gerry Yuen, Patrick LaForge (former chair of the Edmonton Chamber), Denis Wasnea and Darrell Halliwell

The precise moment when everything comes together...

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FUSION...creating defining moments

Fusion Publishing Inc - Custom Publishing 1 888 925-0313

www.fusionpublishinginc.com