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TRAVEL
THE ECONOMIST CONNECTS YOU TO THE AUDIENCE YOU WANT THE MOST
ECONOMIST READERS IN THE USA ARE LUXURY TRAVELLERSPRINT
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Source: Ipsos Affluent Survey USA 2015 *: Average spend based on adults with HHI $250,000+ © The Economist 2016Bloomberg Pursuits and Departures not measured. The New York Times T-Sytle Magazine and WSJ Magazine are Publisher’s Estimates
Of Economist readers: 85% are members of a frequent traveller
program 88% own a valid passport 84% think traveling internationally helps them to
learn about other cultures 77% think comfort and service are worth
paying extra for when traveling 60% are often asked for advice about traveling 10 average round trips in the past year
USA
$9,222
$9,234
$10,050
$10,889
$11,172
BloombergBusinessweek
The NY Times T-Style(Publisher's Estimate)
Condé Nast Traveler
WSJ Magazine(Publisher's Estimate)
The Economist
Average spent on leisure travel outside of the US in the last year*
Source: Affluent Europe Select 2015. All platforms. © The Economist 2016
THE ECONOMIST REACHES PURCHASE DECISION MAKERS IN TRAVEL SERVICES
599,000 | 41%
Economist readers are business purchase decision makers in travel services
EUROPE
THE ECONOMIST REACHES FREQUENT INTERNATIONAL TRAVELLERS
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299,000
295,000
242,000
216,000
151,000
Time
The Economist
INYT
FT
Took 11+ internationalair trips in the past year
Source: Affluent Europe Select 2015. © The Economist 2016
WSJ
PRINT AND DIGITAL – APPS ON PC, TABLET OR MOBILE – MONTHLY REACH
EUROPE
ECONOMIST READERS ARE FREQUENT AND INDULGENT TRAVELLERS 5
55%Index: 166
Took 6+ InternationalAir Trips
47% Index: 1152
Fly First / Business Class
82% Index: 115
Spent 11+ Hotel Nights
54%Index: 172
Took 3+ International Air Trips for Business
53% Index: 142
Took 3+ International Air Trips for Leisure
Source: Affluent Europe Select 2015. All platforms. © The Economist 2016
EUROPE
ECONOMIST READERS IN ASIA ARE WELL-TRAVELLED
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Source: BE: ASIA 2015. All platforms. © The Economist 2016
76% Took 6+ trips a year
55% Travelled 6+ business trips a year
65% Took 3+ leisure trips a year
56% Fly on first or business class
ASIA
44% of Asians who are involved in business purchase decision making in company travel services read The Economist
ECONOMIST READERS IN ASIA DECIDE WHAT OTHERS FLY
ASIA
Source: BE: ASIA 2015. All platforms. © The Economist 2016
THE ECONOMIST ALONE8HELPS YOU REACH OVER HALF OF YOUR MOST VALUED AUDIENCE SEGMENT
64% Of the Ultra-Frequent Travellers*
Read The Economist
* Took 20+ trips past 12 months. Source: BE: ASIA 2015. All platforms. % Reach. © The Economist 2016
ASIA
THE ECONOMIST IS THE CORNERSTONE OF MANY CAMPAIGNS 9
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