Ways to use web push notifications to boost customer engagement and increase online store sales

THE ECOMMERCE GUIDE TO USING WEB PUSH NOTIFICATIONS

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In one of our previous guide, we discussed how web push noti�cations have become an absolute must-have for eCommerce businesses. Right from keeping your existing customers actively engaged with your brand to getting repeat sales and acquiring new customers, web push noti�cations have proven to be the growth hack marketers have been looking for.

As eCommerce businesses across the world move on to adopting this trending progressive web app to boost their marketing results and yearly revenues, we decided to share a few ways you could use it too.

In this ebook, we’re going to share how your eCommerce store - big or small, can make use of web push noti�cations, and how to give them a competitive edge over the others with high level personalization using Wigzo.

Let’s get set to see some ways of using web push noti�cations to increase your sales this month!

INTRODUCTION

2 | Introduction

Internet Usage World Wide (Oct 2009 - 2016)

Source Credits: StatCounter GlobalStats

Simply put, desktop internet users still exist and they constitute almost half the possible sales your online store can generate.

According to studies, there are still 48.7% of consumers who like to visit business websites using the conventional desktop. These consumers believe that it is simpler and more intuitive for them to check out brand credibility, products and more when they view them on the bigger screen.

Why does your online store need Web PushNotification?

Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Desktop

DesktopDesktop

Mobile & Tablet

48.7%

Mobile & Tablet

51.3%

3 | Need for Web Push Noti�cation

Ignoring these internet users is like putting 50% of your sales at the risk of being whisked away by a competitor.

And in a competitive market like eCommerce, that is growing by the day, that’s certainly something you don’t want! You want to be able to stay at the top of the mind of all your existing customers and prospects, so that every time they intend making a purchase, it is your store that they reach and not a competitor’s.

So while you take care of the mobile consumers with mobile sites and apps, let’s get you set to convert your desktop audience.

Here are a few ways (with examples) in which you can engage and convert your desktop consumers e�ectively.

4 | Need for Web Push Noti�cation

Ways to useWeb Push Notificationfor Ecommerce

While a visitor to your online store might opt-in willingly for your noti�cations, there are very few who would actually want to share their email addresses or create an account on your site. Now knowing how important email marketing and personalization of customer experience is today. There is no way you can understand the likes and dislikes of a customer except validating him and then tracking his preferences.

Validate your customers e�ectively

This is where web push noti�cation validation campaigns come in. Incentivise the activity of creating an account on your online store and push out a noti�cation to your subscribers. Let them know the value they would get on interacting with your store on a deeper level.

For instance, this noti�cation campaign here is fairly simple. It o�ers 15% discount on a product that an online shopper added to his cart, but in lieu of creating an account - this validates the customer and helps the online store understand his choices better.

Like we said, the only way to last in the competitive eCommerce industry is to stay at the top of your customer’s mind. If you wait it out for the customer to come back to you ‘later’ after a purchase, there is a high chance that you’re going to lose him to a competition who probably marketed his products slightly better.

Nudge them to make an interaction often

Creating a web push noti�cation campaign that nudges an action from the customer like check-ing out the new range of products you have added, etc, is a great way to let them know of what’s new in your store.

You could also nudge them to wish list their favourite items so they can come back to them later and you get data for your personalized retargeting campaign!

For example, this campaign here simply lets the subscriber know of a product range that just went on sale and encourages them to check the products out.

Most eCommerce stores run discounts on di�erent product ranges from di�erent brands. It is the prices and deals that o�er, that pull in online shoppers from across the world to their store to make a purchase. That’s why it is important to let them know of these ongoing sales in real-time before their attention shifts to another store.

Promote your ongoing sales

Using web push noti�cations, you can notify your subscribers of the sales you’re running. Whether it is an end of season sale or a special discount you’re o�ering on a limited range of products, don’t forget to get those awesome deals discovered.

For example, this simple noti�cation here clearly resonates with an online shopper’s excitement on spotting a sale!

Start recovering your abandoned carts with Wigzo Click here

Reduce cart abandonment exponentially According to the Baymard Institute, the average documented cart abandonment rate online is 69.23%. Yes, most online stores are almost achieving a sale when the consumer suddenly decides to leave it all behind and move on. Cart aban-donment is a common phenomenon that online stores struggle to conquer.

Using web push noti�cations, you can actually reduce your cart abandonment rates directly. Since these are shoppers who got distracted, thought of coming back to it later or moved away from your store due to travel, etc, they can be turned into customers with a slight nudge.

This could be a reminder of what the shopper has left behind, an additional discount to lure him into making the purchase or simply letting them know how the product they liked is going out of stock!

For instance, this campaign here is simply uses customer name to personalize the reminder of what he’s left behind at the store.

https://app.wigzo.com/auth/register

Let’s face it, when you have more time on hand, you tend to dwell over every little detail before making a purchase. Be it the product speci�cations, how it matches up to other products or simply which online store is o�ering the best deal that suits your budget. But as an online store owner, that’s exactly what you don’t want! What if this customer actually does �nd a better deal at a competitor store?

To create a sense of urgency

Also read: How to write a push notification that actually converts

Don’t lose your sales by creating a sense of urgency around your special deals via web push noti�cations. Use them to let the customer know how only limited units of the product are left or how it is quickly going out of stock. The fear of missing out on a good deal will encour-age your subscribers to come back to your store and purchase that product before anyone else does!

https://blog.wigzo.com/how-to-write-a-push-noti�cation-that-actually-converts/

Online shoppers are always skeptical about purchasing products - are they going to be as the quality promised, will they look good, what are the post sales services o�ered, are these products worthy of the money and more. No matter how many advertisements you run or promises you make, the only way to make them trust your brand is to use social proof.

Get social proof to work for you

Let them know how many people have pur-chased the product from your store and are happy with the services you o�er. When you see how relatable people are enjoying something, you tend to try out the same. Don’t you?

For instance, this campaign here simply lets the subscriber know just how many people have purchased the product from their store.

When you drive online shoppers to your store, you can track their activity and understand what they are looking for, their preferences and what they’re ultimately more likely to purchase. But not putting this information to use is exactly why most eCommerce businesses lose out on the opportunity to increase their order value.

Increase average order value with recommendations $

Using web push noti�cations, reach out to your existing customers and those who opted in, browsed some products but left without making a purchase. Make personalized recom-mendations based on what they like. Cross selling in the form of great deals is a great way to even get your products discovered!

For instance, here’s a noti�cation promoting gloves and a keychain as a package deal based on the customer’s previous purchase.

All of us are those typical shoppers who mostly don’t buy products on a whim. We wait it out and look for deals that will suit our budgets. And sometimes, we even wait for the prices to drop after new launches. Then why not make use of this shopper behaviour to drive more sales for your online store?

Send out price alerts in real-time

Use web push noti�cations to send out price alerts on products that a subscriber has shown interest in. After all, who wants to miss out on a great deal!

For example, this noti�cation here let’s the subscriber know that the Kindle he was brows-ing through is now available at a cheaper price on the store.

So a customer just purchased a product from your store. Now that doesn’t mean he won’t need a better version of it in the coming days or look for alternatives in just a few months. This is why it is important to record the purchases made by a shopper, the products he has browsed through to understand his likes, dislikes and preferences.

Get more products discovered with upselling $

Create an upsell campaign that promotes a product in the same range as the one pur-chased or shown interest in, but comes with better features (and maybe a slightly higher cost) using web push noti�cations. Let your customers know you care about their needs and want only the best for them!

For instance, this noti�cation here that wants the customer to checkout MacBook Pro because he has shown interest in a di�erent model of the same brand.

When we order something online, we want to be informed about its shipping and be able to track it. What if we have to coordinate about the delivery because we’re going out, or change the dates we want it to be delivered? We need to be updated about our order for the same to do this!

Inform customers of their purchases

Use web push noti�cations to send out informa-tion messages that helps the shopper keep track of his purchases. This will keep him excited about his order and help you o�er a great deliv-ery experience.

For example, this noti�cation that is just to the point.

Web push noti�cations surely serve as a great channel for your online store to communicate with customers often and get more sales. But it comes with its own terms and conditions that lead to a campaign’s success - the frequency and the level of personalization of the noti�cations.

Just like all marketing channels, reaching out to customers with an irrelevant message is only going to drive them towards unsubscrib-ing from your list. And that means you’re losing a potential cus-tomer just for being a bit too pushy or salesy!

READY TO

INCREASEONLINE SALES

16 | Increase Online Sales

*All results are based on in-house case studies and world wide usage

Personalization is extremely important for eCommerce stores to shine out from the others and Wigzo makes it possible to do so in their web push noti�cations as well.

It makes use of machine learning to understand every move that your customer or prospect makes on your website. Noting it all down, it creates smart segments of your users based on their inter-ests and preferences.

Web push noti�cations powered by Wigzo don’t just ensure greater level of personalization, but also timely updates that will help you engage your visitors and turn them into customers - every day.

In fact, they helped businesses boost their conversion rates up to 25% in 2015 and the numbers are only going higher by the day.

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Boost your customer engagement and increase your online store sales with Wigzo.

https://www.wigzo.com/wigzo-case-study.pdf

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