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The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

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Page 1: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

The Eco-Innovation Race Dean Harlow PresidentRicardo, Inc.

The Eco-Innovation Race Dean Harlow PresidentRicardo, Inc.

Automotive News World Congress — January 22, 2008

Page 2: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

The Countdown Has Begun

Automotive News World Congress — January 22, 2008

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Page 3: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

Automotive News World Congress — January 22, 2008

Complete average requirements are 35 mpg. Individual car and truck average targets yet to be defined by NHTSA.

The Countdown Has Begun

Page 4: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

Automotive News World Congress — January 22, 2008

The Key Question:

How will you implement the right combinations of discrete technologies to increase vehicle efficiency in the most cost-effective manner?

Page 5: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

Current Technology to Meet Standards

Automotive News World Congress — January 22, 2008

Lithium-Ion Batteries

Hybrid

Clean Diesel

Fuel Cell

DCT

Page 6: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

Automotive News World Congress — January 22, 2008

Minimizing Loss Function

Page 7: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

Automotive News World Congress — January 22, 2008

Total Systems Approach

Page 8: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

Automotive News World Congress — January 22, 2008

Optimizing Costs - Maximizing Benefits

Page 9: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

Cost

Benefit

Automotive News World Congress — January 22, 2008

Optimizing Costs - Maximizing Benefits

Page 10: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

Cost

Benefit

Automotive News World Congress — January 22, 2008

Optimizing Costs - Maximizing Benefits

Page 11: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

Automotive News World Congress — January 22, 2008

Ricardo is Fuel Economy

Page 12: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

Automotive News World Congress — January 22, 2008

Key Drivers

Page 13: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

Automotive News World Congress — January 22, 2008

Page 14: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

The Pressure Is On

Automotive News World Congress — January 22, 2008

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Page 15: The Eco-Innovation Race Dean Harlow President Ricardo, Inc. Automotive News World Congress — January 22, 2008

Automotive News World Congress — January 22,

2008Automotive News World Congress — January 22, 2008

Thank you.

Thank you.