The Dubai Pre-owned Boatshow 2013

November 21st, 22nd & 23rd 2013

The Dubai Pre-ownedBoat Show 201321st - 23rd November 2013Dubai Creek MarinaDubai, uniteD arab eMirates


introduction

Overview

Concept

2012 summary

Media & Promotional Coverage

Partner with us

2013 marketing Activities

Additional benefits

Contents


Sell it ! Buy it! Sail it!

established in 2010, the Dubai Pre-Owned boat show is the only event of its kind in the region, offering absolutely everything an aspiring or current boat owner could possibly need in one convenient location.

the goal of the Dubai Pre-Owned boat Show 2013 is to make sailing more accessible to everyone and provides visitors with the opportunity to view striking pre-owned boats for sale as well as take part in exciting activities on the waterfront. the event offers an enjoyable nautical experience for the entire family.

Introduction


the VenueDubai Creek Marina

With over 19 years experience, the award winning Dubai Creek marina offers an extensive range of services and facilities to meet your needs. in addition to protected moorings for vessels up to 165ft, we also offer a chandlery shop, fishing and cruise charters and the region’s best pleasure boat repair facility.

Other services include hauling and shoring, antifouling applications, hull repairs, polishing, engine servicing and rebuilds, a canvas and upholstery shop, aluminium fabrication to include sunshades and t tops, air conditioning repairs and installations and electrical repairs.

the OrganiserDubai Creek Golf & Yacht Club

Voted one of the world’s ‘top 100 Must-Play Golf Courses’, Dubai Creek Golf & Yacht Club is a resort that incorporates an 18 hole championship golf course, a 9 hole Par 3 course, golf academy, six restaurants and bars, gymnasium, tropical swimming pool, the 225 bedroom Park Hyatt Dubai, 92 residential executive villas and a 121 berth marina.

Overview


Following on from the success of the 2010, 2011 and 2012 Dubai Pre-Owned boat show, we are pleased to announce that the 2013 event will be held at the Dubai Creek marina from 21st - 23rd November 2013.

Sell your Pre-Owned Boat

the event provides a unique platform for buyers and prospective sellers from all over the GCC to come together. At The Dubai Creek marina we have the capacity to display boats of up to 165ft in water. Demand for spaces is anticipated to be high and a limited number of spaces exist.

Retail Opportunities

Utilise the Dubai Pre-owned boat Show 2013 to target the GCC boating community and event visitors with your brand. In 2012 retailers from the marine, financial, leisure and hospitality industries exhibited their products and services. through this platform many exhibitors reported very positive sales figures and increased brand awareness.

Hosting the only ‘Pre-Owned Boat Show’ in the region

show Dates: 21st - 23rd November 2013

venue: Dubai Creek marina, Dubai Creek Golf & Yacht Club

show timings: 21st november: 4 - 8pm 22nd - 23rd November: 11am - 8pm

show type: trade and ConsumerFrequency: annualorganizer: Dubai Creek Golf & Yacht Clubentry: Free for visitors

Concept


• over 7,200 attendees

• more than 85 pre-owned boats on sale

• Total value of boat sales in excess of AED 9.5 million

• over 25 retail outlets including – boating and fishing suppliers – Financers, insurers, brokers and valuers – Local media publications – Leisure providers

• extensive coverage in english and Arabic print and online media, in addition to presence on local radio and television stations

• A strong platform for buyers and sellers to interact

• A fun filled day targeted towards the whole family

– Live band and DJ’s – raffle draws – Fiesta bodega island – Live radio broadcast

• Dedicated Kid’s Corner

• A one stop shop for financing, insuring and registering your boat

Delivering an experience not an event!

2012 Event Summary


• MorethanAED4millionworthofPRgenerated• Partnership with local radio station with live broadcasts

during the event

• Full marketing campaign in english and Arabic

• GCC trade and lifestyle print advertising

• extensive Pr coverage from print, online and radio media from titles including 7 Days, Khaleej Times, Gulf News, Al Ittihad, Al Khaleej, Al bayan, Al roya Al eqtisadiya , Al Fajr, Yachts emirates, boat owner middle east, Connector, What’s On, time Out, boat trader, arabian business, Dubai eye, Channel 4

• online marketing to over 15,000 Dubai Golf contacts and more than 100,000 local residents

• Promotion via social media

• Advertising directly to local business councils

2012 Media & Promotional Coverage


Event Partners

• Corporate Identity on selected event collateral, including logo inclusion and acknowledgment of the company as an “event Partner”, collateral includes event catalogue, outdoor marina chandlery walls, event entrance gate pillars, pull up banners,boards,toblerones, flyers and other promotional materials

• Selected pre-event Pr activity and advertisements, to include sponsor references and/ or logos where appropriate

• Inclusion in the boat Show section of the Dubai Golf website

• Two retail stands at the event (3 X 3metres each)

• one table (10 guests per table) at the vIP gala dinner

• Full page advertisement in the event catalogue

• 20 vIP passes for the event

• opportunity to be keynote speaker at the event gala dinner

• Networking opportunity to interact with other trade related contacts and prospects during pre event activities

2013 Partnership Opportunities


Event Affiliates

• Corporate identity on selected event collateral mentioning the company as “event Affiliate/event Supported by” including event catalogue, ,pull up banners, boards, toblerones, flyers and other promotional materials and/ or logos where appropriate

• Selected pre-event Pr activity and advertisements, to include sponsor references

• Inclusion in the boat Show section of the Dubai Golf website

• one retail stand at the event (3 X 3 metres)

• Invitation to the vIP gala dinner for five guests

• Full page advertisement in the event catalog

• 10 vIP passes for the event

2013 Partnership Opportunities


• Dubai Creek will appoint a Pr agency specializing in english and arabic media to support the event

• Print advertising in local publications in english and arabic, including boat Owner Me, boat trader and 7Days

• online advertising in english and Arabic targeting the uae, Qatar and saudi arabia

• HTmL to targeted databases promoting the event

• Use social media such as facebook and twitter to promote event

• Dedicated micro website with links to sponsors, partners and affiliates sites

• radio advertising on UAe english and arabic radio stations in the lead up to the event

• Work with strategic local media partners to promote event

• Collateral and other promotional materials including brochure, banners, toblerones, flyers and flags to be displayed on site at Dubai Creek marina

2013 Marketing Activities


• Attach your brand to Lifestyle-Centric events in a playground where High-Wealth Individuals live and play

• build a brand association with the Dubai Golf. an established brand offering facilities synonymous with Prestige and Luxury

• our Corporate Partnerships offer sponsors a Product Placement opportunity or a MemberBenefit Programme. Help turn your Corporate Partnership into Sales Results

• excellent Business-To-Business and Networking opportunities await with like-minded individuals and businesses

• Host your Corporate Day at a Dubai Golf facility. Let your clients know about the affiliation with Dubai Golf and your attachment to the Winning Values of Golf

Additional Benefits


MARINA

KIDS ZONE

START FINISH

BOAT RIDES

YACHTCLUB

PARK HYATTHOTEL

CHANDLERY

RTA WATER TAXIBOAT RIDES

LITTLE WONDERSKIDS ZONE

SURF SKI BOAT RACE

SURF SKI BOAT RACE

Contact

Abdullah Ali Al NoonM +971 50 545 0066Email [email protected]

Ahmed AbdelhalimM +971 55 554 8086Email [email protected]

Romana FernandesM +971 50 903 8312Email [email protected]

James JacksonM +971 56 274 7087Email [email protected]

For enquiries contact:

For selling boats and retail opportunities contact:

Documents

The Dubai Pre-owned Boatshow 2013