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The Drive for Five: Increasing Membership in Friends of the Smokies. Ashley Gaither. Background and History. Founded in 1993 with 156 charter members Mission Statement Raised over $20 million 501(c)(3) non-profit organization Approximately 4,500 members. Problems. - PowerPoint PPT Presentation
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Ashley Gaither
Founded in 1993 with 156 charter membersMission StatementRaised over $20 million 501(c)(3) non-profit organizationApproximately 4,500 members
Average membership increase is only 290 new members per year
To increase membership in Friends of Great Smoky Mountains National Park to 5,000 members by January 1, 2009
To increase readership of brochures to 250,000 within 6 months
To increase business membership by 33% within 6 months
To increase local membership by 5% within 6 months
To increase membership by referral by 5% within 6 months
To maintain membership at 5,000 after January 2009
Visitors of Great Smoky Mountains National Park
Gatlinburg businessesSevier County /
Gatlinburg residentsFriends / relatives of
current members
Stress benefits of membership and overall good of the organization
Brochures available throughout areaReach tourists through local media campaignHost hot air balloon event and bluegrass concertPresentations at local meetings
July Hot Air Balloons Event, Brochure Debut
August Presentation @ Gatlinburg Chamber of Commerce
September Billboard Debut
October Bluegrass Concert Event, Media Campaign
November Presentation @ Gatlinburg City Hall
December Mail Thank You Stickers, Member References
Hot Air Balloon Event $1250
Bluegrass Concert Event $1000
Brochures $500
Media Campaign $2000
Presentations $250
Contingencies $500
Total $5500
Membership recordsSurvey results
Friends of Great Smoky Mountains National Park (n.d.). Friends of the Smokies. Retrieved May 28, 2008, from http://www.friendsofthesmokies.org/
U.S. Census Bureau (n.d.). Gatlinburg city, Tennessee – Fact Sheet – American FactFinder. Retrieved May 28, 2008, from http://factfinder.census.gov/
U.S. National Park Service (2008). Great Smoky Mountains National Park. Retrieved May 28, 2008, from http://www.nps.gov/grsm/